for Communication Strategy

1. Free Grocery for a month if you are the members of COSTCO then any store like kohLS, target
Goal Opportunity Statement
By Doing (Action) We Achieve(Benefit) Within (Time)
COSTCO Have a direct competition with Walmart and Sham’s club and also online Stores like Amazon
Action
Time
Benefit
By Doing Within
We
Achieve

2. We actually said, by embracing the irrational.
What does embrace the irrational mean?
Exactly, that is a know-phrase,
K-N-O-W hyphen phrase.
And what it is, is a slogan that anchors you to information.
It's a slogan that you can use as a transition
to your next part of your presentation.
As an anchor in their memory, as the one thing they're going to remember,
as an activator for area 47, as part of your 5%.
Now that we know that embrace the irrational is the best course of action,
what does irrational even mean?
We kept bringing up that phrase and
connecting it with 10%, five years, 10%, five years.
So, at the end of that presentation and the next day,
what do you think those people remembered?
What we wanted them to.
Embrace the irrational, crazy doughnuts, five years, 10% market share.

3. COSTCO Sales the everything in big lots {Slide Beg the Questions that is Lazy Rule
It’s Order to suppliers are also big lots {Only bullet points with max 3 Key words
Add one slide for COSTCO Purchase PSE(Picture Supportive Effects )
For Wal Mart the chip products
KOHLS provide the Limited offers specifically not for groceries
Target has Groceries and out fits but little expensive
However AMEZON is only the real competitor as everything at your doorsteps
Not only in grocery business it is a Software joints too and so the Service provider
PAAS,SAAS and So forth

4. Using the bellybutton rule and silence to communicate confidence.
For Tele Conference the Bellybutton rule is Area47 and Pause
COSTCO Store View

5. KNOW Phrases Free Grocery of one month for a Family of 4 People for Once in a Year
The Arche rival Amazon also have lucrative offers at your Door step
The Amazon is every where for computer business both Software/Hardwar
Services Like Amazon Prime

6. The Amazon is every where for computer business both Software/Hardwar
Services Like Amazon Prime
In the software they are providing SAAS and PAAS
On hardware they are provide the hardware platform

7. So the Comparison between COSTCO and Amazon cannot be done
COSTCO is the Hub of all Grocery only
Big Store area and Requirement to manage the stocks as all the customers are visiting the store
Need to be a member of COSTCO

8. Using the bellybutton rule and silence to communicate confidence.
For Tele Conference the Bellybutton rule is Area47 and Pause

9. Using the bellybutton rule and silence to communicate confidence.
For Tele Conference the Bellybutton rule is Area47 and Pause
COSTCO Store View

10. AMAZON Require a warehouse where the all the Stock but will be verify the same Book and Physically

11. The Amazon is every where for computer business both Software/Hardwar
Services Like Amazon Prime
In the software they are providing SAAS and PAAS
On hardware they are provide the hardware platform