The document proposes the development of a toll payment Android application. The app would allow users to register, install the app on their GPS-enabled device, and automatically pay tolls as their location is tracked crossing toll fences. The app connects to a server using user credentials and charges their account. The proposal discusses strategies for targeting customers, collaborating with technical developers, and implementing the app and supporting website to provide a seamless toll payment solution.

1. TOLL PAY
Android Application
Pay Toll With Your Phone…

2. ABSTRACT
1) Toll Pay Application enables automatic payment for toll
fences.
2) The user can register his identities in Toll Pay App website
and install the Toll application in his GPS supported device.
3) The mobile App connect to the server by the credentials
supplied by the user.
4) Once installed he is charged automatically from his account
if he crosses the fences marked by the government of every
country.

3. EXECUTIVE SUMMARY
1) Overview of the solution :
1)Installation of the App in a GPS supported system to
detect the vehicle.
2)By the setting a device like Sun Transponder and another
device setup at the toll fences which will detect a radio
frequency signal from this transponder.
3) And transfer of amount while crossing road.

4. PROPOSED COURCE OF ACTION

9. SITUATION ANALYSIS:
1)Company’s Overview:
Company’s core competencies mostly will be the other
android Applications developed by the other companies.
2)Strategic Assets:
Strategic Assets of this company (APP) includes
a)The most user friendly nature of the application.
b)Toll construction on map.
c)Easy setup of the technical devices needed for its
operation.
d)Easy payment methods.

10. SITUATION ANALYSIS :
3)Markets Overview:
Potential customers mostly will be the transportation
vehicles and other vehicles also, to save the time during run .
Collaboration needed for the full-fill the needs of the
company will be the good and efficient coders to develop the
website and the application and the marketing manager.

11. Goals Of Company :

12. .
Goals:
To reduce while travelling required on each toll.
In emergency we can avoid the manual interfacing to solve the
issues made at the toll fences.
To make the paying system more systematic and time saving.
To avoid exchange of money manually .

13. Strategy

14. Strategy

15. Strategy
1)Customers: Customers needs will be fulfilled by achieving the
goals in listed above .Customers will be targeted by the following
assets:-
a)The most user friendly nature of the application.
b)Toll construction on map.
c)Easy setup of the technical devices needed for its operation.
d)Easy payment methods.

16. Strategy
2)Collaborators:
Collaborators with the technical background
to develop the website and application and one
marketing management to overrate, overview
the application.

17. Strategy
3) Company:
All the collaborators will be responsible all the
personnel and stakeholders.

18. Strategy
4)Context :
All required relevant economic issues will be fulfilled
by the company’s values, product, prices by the customers.
Technical Background will be fulfilled by the efficient coder
and marketing professional that set.
Sociocultural issues will be directly reduced by the easier
availability of the App on Play store and Google Play.

19. Company’s Value

20. Strategy
5)Company’s Value
After identifying market segments, marketer decides which
present the greatest opportunities-which are its target
markets. For each the firm develops a market offerings that
it positions in the minds of the target buyers as delivering
some central benefits.

22. Tactics

23. Product

25. Price:
By establishing the brands
positioning we can easily setup
the brands price.

26. Incentives

27. Distribution:
By applying the brands mantras
a)Communicate
b)Inspire
c)Inspire
will ideally increase the demand of the peoples.

28. Company’s Brand Name, Logo, Slogan:
Brand Name: Toll Pay: Tax Via App
Slogan: Save Time, Go safe !

29. Logo of the Company
.

30. Interface and Tools
Software Interface
Front End - HTML, CSS, JavaScript, JQuery
Back End - C#
Hardware Interface
Windows 8.3
GPS enabled Android Handset
Tools
Web Application - Visual Studio 2005
Database - MS SQL Server 2008 R2
Android Client - Eclipse

31. Modules
Web Application
Android Client

32. Web Application
 Tolls (Fence Management)
 User Management
 Frequency Setting
 Credit, Debit and Toll Location reports
 Payment Process
 Session Management

33. Android Client
 Location Trace
 Access Web service
 Background Service
 UI and Field Validation
 Balance Report

35. Implementation
 Infrastructure :The organizational structure of the
business unit managing the offerings and its relationship
with the collaborators.
 The App will be available on the Google Play And Play
Store
 Processes : By Orienting the company towards the
Marketplace by the concept of the holistic marketing
By managing Personal Communications
company can easily implement the company’s Strategy and
Tactics

36. Workflow
 .
Find User
Register
Identities On
Website
View Reports
Call For Forgot
Password or queries
Trace Current
Location and
Send
API
Buy Android
APP
Android
Application
Run In
Background
Installation
Device
Log User
Retrieve
Balance Report
Run
Purchase Credits
Send Location
Login
Set Charges
Add Toll
Administrator
Get User Info
Set Frequency
Level
Response To
User Calls

37. Framework
.
Fence Manager
User Manager
Credits Manager
Database System
Reports Manager Charges Manager
ReportsTolls Credits
Settings Manager FeedbackAPI

38. Conclusion
This application is mainly used to focus on
the peoples who use their cars to travel
across the different states in any country.
It greatly reduces the time and money for the
country by managing this application through
the websites and user’s phones.

39. References :
http://www.stackoverflow.com
www.istock.com
http://developers.google.com
www.msdnmicrosoft.com

40. Recap
 Project Abstract
 Executive Summary
 Proposed Cource of Action
 Situation Analysis
 Strategy
 Tactics
 Implementation
 Interface and Tools
 Modules
 Workflow And Framework
 Conclusion

41. .
.

42. Android App Final Project Under
Prof. Sameer Mathur
IIM Lucknow
MANAS MONDAL
Marketing Intern
Vnit Nagpur.