About the positive and negative impacts of tourism on Gujarat state. Also it has the new changed tourism policy of Gujarat implemented by Narendra Modi. it has the positive impacts of Rann of Kutch Utsav, Patangotsav, etc.
2. • Gujarat is the 6th largest state in India.
Visited by 19.5 million domestic and 2.1
lakh international tourist
• It offers scenic beauty from Great Rann of
Kutch to the hills of Saputara.
• Amitabh Bachchan is currently the brand
ambassador of Gujarat Tourism.
• The ‘Khushboo Gujarat Ki' campaign has
increased tourism in Gujarat by 14% per
annum.
Introduction
4. Cultural Impact
• Cultural tourism
• Kutch rann utsav (2005)
• The 120-Day-Long Event
• Generates revenue and
employment
• International kite festival
(Uttarayan) , Shamlaji Melo,
Modhera Dance Festival, etc.
2017-2018 2018-2019 2019-2020 2020-2021 2022-2023
4.66
4.26
3.5
1.72
5
NO. OF TOURISTS
5. Economical Impact
2.50%
2.80%
3.50%
5%
8.20%
10.20%
2002 2005 2010 2015 2020* 2022*
The contribution of tourism to the
GDP of Gujarat was estimated to
be around 10.2 percent of the
state's total gross domestic product
in the year 2022, up from about five
percent in 2015.
Tourism industry had been slowly
increasing its contribution to the
state over the years.
6. Political impact
• The growth and development of tourism depends on the political forces of a
particular state
• According to new Gujarat tourism policy (2021-2025)
1. Provides subsidiaries on investments and other incentives as well to
establish tourist infrastructure in the state
2. 5% discount for foreign tourist
3. This policy covers all sub-sectors of the tourism industry
4. Provide ambient facilities to tourist
