Recommended
More Related Content
Similar to FAMOUS IMC CAMPAIGN
Similar to FAMOUS IMC CAMPAIGN (20)
Recently uploaded
Recently uploaded (20)
FAMOUS IMC CAMPAIGN
- 1. BY:- SANGITA BORDOLOI ABHISHEK SHARMA ANNU KUMARI SATAPARNA DAS
- 2. UNIQUENESS
- 3. AN ALL ROUND DESTINATION • Throughout the world, India is perceived as a October to April winter destination. • Marketing initiatives by both the government and the private sector is now successfully addressing and changing this perception. • Contribution of 6.23% to the national GDP. • 8.78% of the total employment in India. • Expected to increase to US$275.5 billion by 2018.
- 5. REVENUE GENERATION BEFORE THE CAMPAIGN 15% of Rajasthan economy. Gross State Domestic Product 5.2% after adding indirect effects. 7.2% State employment after adding the indirect effects 30 million to 50 million Domestic tourist traffic 50% of VAT &CST on Investment subsidy 10% of VAT & CST on employment generation subsidy
- 8. • To showcase the land of harsh terrains ,its history its magnificient beauty and its lesser known facts through the eyes of different travelers.
- 9. REVENUE GENERATION AFTER THE CAMPAIGN • Footfalls generation after “Janey kya dikh jaye” campaign 1.5 Million/year 3 Million/year BEFORE AFTER (TILL 2020)
- 10. THANK YOU