1. MALWINE STEINBOCK
@MIABARCELONA
FOOD IS THE POP CULTURE OF THE 21ST CENTURY
SEEDS&CHIPS MILAN, MARCH 28TH 2015

2. THEATER
XVIII CENTURY

3. LITERATURE
XIX CENTURY

4. FILM
XX CENTURY

5. FOOD
XXI CENTURY

6. HOW DO YOU KNOW THAT FOOD IS POP CULTURE?
CHECKLIST

7. YOU WATCH COOKING SHOWS AT PRIME TIME
MASTER | TOP CHEF | IRON CHEF
IT: 2.2M SPECTATORS | 4.86% AUDIENCE SHARE
ES: 4.1M SPECTATORS | 27% AUDIENCE SHARE

8. YOU TAKE PICTURES OF YOUR FOOD
160M #FOOD PICTURES ON INSTAGRAM

9. YOU KNOW AT LEAST 1 CELEBRITY CHEF
MARIO BATALLI | GORDON RAMSAY | JAMIE OLIVER

10. YOU COOK DINNER FOR YOUR FRIENDS
HOME COOKED MEALS ARE ASPIRATIONAL AGAIN

11. YOU ARE AT SEEDS & CHIPS
MILAN, MARCH 26TH - 29TH 2015

12. RESTAURANT 3.0
THE RESTAURANT OF THE 21ST CENTURY

13. MONKEYTOWN | NYC
POP UP RESTAURANTS

14. FOOD FESTIVALS
TASTE FESTIVALS | TASTE OF LONDON

15. FOOD TRUCKS
THE CHAIRMAN | SAN FRANCISCO

16. PERSONAL CHEF
KITCHENSURFING

17. HOMEMADE MEALS
EATWITH

18. RESTAURANT DELIVERY
MUNCHERY

19. CHEFS ARE THE NEW CELEBRITIES
KIDS WANT TO BE FOOTBALL PLAYERS OR CHEFS

20. CHEFS ON BILLBOARDS AND TV
CARLO CRACCO | ALESSANDRO BORGHESE

21. BEYOND FOOD ADVERTISING
FERRAN ADRIÀ & TELEFÓNICA | DAVID MUÑOZ & MERCEDES

22. MY JOURNEY FROM PACKAGED GOODS TO HAUTE CUISINE
HOW CAN WE SELL MORE?

23. CHOLESTEROL
IMMUNE SYSTEM
BONE DENSITY
HYDRATION
DIGESTION
WEIGHT
MANAGEMENT
FUNCTIONAL FOODS = CREATING RELEVANCE
APPROACHING THE BODY BY ITS PARTS

24. A HOLISTIC APPROACH TO NUTRITION
TAKING RESPONSIBILITY OF OUR HEALTH THROUGH FOOD

25. NO MORE BRANDS
WE DEFINE OURSELVES THROUGH WHAT WE EAT
ME. BEFORE ME. TODAY

26. A NEW BRAND IN THE FOOD SPACE
TECHNOLOGY | GASTRONOMY | COMMUNICATION

28. VIDEO

32. COOKBOOTH

33. 150.000 Foodies10.000 Chefs
CHEF & FOODIES COMMUNITY
THE WORLD’S LARGEST COMMUNITY FOR PHOTO RECIPE SHARING
GASTRONOMY PROFESSIONALS
RESTAURANTS
COOKING SCHOOLS
FOOD FESTIVALS
BEGINNGERS
ADVANCED HOME COOKS
BLOGGERS

34. DIGITAL RECIPE ARCHIVE
CHEFS MANAGE THEIR RECIPES, PROMOTE THEMSELVES & SELL THEIR RECIPES

35. BRANDED CONTENT
BRANDS PROMOTE THEIR PRODUCTS THROUGH RECIPES & USER CAN PURCHASE THEM

36. MALWINE@COOKBOOTH.COM
Start a photorecipe