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Investors presentation for ChefCuisine
- 1. P r i v a t e & C o n f i d e n t i a l – O c t o b e r 2 0 1 6
- 6. ∼ ∼
- 7. Source: https://techcrunch.com/2015/05/07/a-secular-shift-to-online-food-ordering/ GLOBAL TAKE OUT AND DELIVERY MARKET IS MOVING ON-LINE $70 billion takeout and delivery market Online/Mobile Ordering vs. Offline Ordering ( Based on data gathered from Cowen and Company Research Report.) Online $9B Offline $61B 13 22 30 38 47 49 58 65 87 78 70 62 53 51 42 35 0 10 20 30 40 50 60 70 80 90 100 2012 2014E 2016E 2018E 2020E 2022E 2024E Online Offline %
- 8. START LAUNCH
- 9. CONVENIENCE FOOD DEGRADATION COST High Low Slow Fast Low High
- 10. JONATHAN CEO GARY COO YANG CFO & SUPPLY CHAIN NADIA MARKETING ADEL FOOD TIAGO IS/IT JACQUE QUALITY MOHAMED OPERATIONS MORGAN CHEF SYLVAIN B2B ALEXANDRA MARKETING Consultant Sociology & Marketing HENK STRATEGY Former CEO Nespresso ANNE-SOPHIE FOOD & QUALITY Chef *** Michelin EXTERNAL ADVISORS
- 11. Invention, Prototyping, Business & Marketing Plan Phase I. Development of Masterplan and Industrial concept Phase II. Industrialization to Launch Phase III Post-Launch Improvement & Growth Phase IV Financing Capital Founders CHF ~1.0 mn A-Round CHF 3.0 mn B-Round CHF 21.6 mn Bridge CHF 8.3 mn + CHF 3.5 mn C-Round CHF 30 mn
- 12. 2011 2015 Household appliance development & manufacturing Food Manufacturing Sorcing, Safety & Quality Pick & Pack Cold Chain Distribution E-Commerce Mass media marketing
- 13. NUTRESIA HQ LAUSANNE Administration NUTRESIA OPERATIONS THIAIS Pick and pack STRIX Engineering ESPRI Restauration 150 dedicated suppliers 100 shared suppliers Tai Yu Tetley LAPOSTE CHRONOPOST CHEF CUISINE PRO MARKETINGSUPPLY CHAIN / MACHINE Relaytion Call Center
- 15. 10 18 25 29 34 39 42 45 48 54 61 71 11 21 32 42 53 63 70 76 85 98 112 130 1 4 11 Cummulative Monthly Focus on operational improvement, paused marketing campaign 2015 2016 2017 Numberin‘000ofMeals MONTHLY AND CUMMULATIVE MEAL SALES
- 16. - 100 200 300 400 500 600 700 800 2017 2018 2019 2020 2021 2022 2023 RevenueinMillionsCHF Revenue and Margin outlook machine sales meal sales profit 29% 17% 42% 49% 52% 55% 57%
- 17. 2016 2017 2018 2019 LE CUISEUR for the USA 110 V LE CUISEUR B2B Optimized for business needs LE CUISEUR II. Reducing appliance size FAMILY PACK Optimized for more people B2B & HOTEL Specific packaging and machine ECO RANGE Constant improvements
- 18. France 2015 Switzerland 2015 Belgium 2017 London 2017 New York 2017 USA 2018
- 19. 7 3 17.3 5 3.22 16.5 10 20 7 22 3 7.5 5 40 16 28 70 45 35 21 30.5 50 50 127 35 85 126 135 80 85 0 50 100 150 200 250 300 Hello Fresh Blue Apron DoorDash Postmates Munchery Juicero sprig Plated Freshly June Smart Oven Chef Cuisine Seed A-Series B-Series C-Series D-Series E-Series 277 194 187 5657 91 116 138 332930 in M USD 67 34 A BOOMING START-UP ENVIRONMENT anticipating lower capital needs to break even.
- 20. CHF 3.5 M Unique opportunity at “Insider” conditions (estimated 50% already committed) No Price Risk – Bridge Loan that will convert based on price fixed in next round 25 % Converted into equity at a 25% discount over the future price paid by growth investors 15 % Annualized Interest automatic Conversion into equity of both nominal and accrued interest January 2017 Bridge Extension September 2017 Anticipated pricing and closing of Growth Round 40 % Annualized Return for 1st investment year
- 21. If you have any questions please contact: Jonathan Pennella CEO jonathan.pennella@nutresia.com + 41 79 312 23 26 Shuoyang He CFO Shuoyang.he@nutresia.com + 41 79 126 98 26