It is related to marketing, these slides belong to our presentational group. There is email if you want to contact us.

2. Group Members
Umair Abbas Saria Saif
Aashir Dar Faisal Afzal
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3. Your Health, Our Success
Our Business Name:
Our Product Name:
Our Slogan:
Our Logo:
“Energizers Food
Industries Pvt. Ltd.”
“Dates Jam”
“Your Health, Our
Success”

4. “Natural Goodness
Pure Health”
Company’s Message
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5. The Overview Of
Our Product
 Dates jam is very healthy for
school going children
 It is very nutritious food
 It is a new flavor for the
customer being fade up of using
the older flavor

6. The new thoughts generated for a product.
Idea Generation
Dates Jam
Coffee Cookies
Pineapple Jam
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7. Your Health, Our Success
Idea Screening
Selecting the best possible idea
out of the rough ones generated.
Dates Jam
Coffee Cookies

8. After a deep analysis of company
comprehensive discussion between
company managers we have
selected “dates Jam” .
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Final Decision

9. “Anything that can be offered to
the market whether tangible or
intangible for attention, use or
consumption that might satisfy
customer want or need.”
What is Product
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Dates Jam

10. Contents of Dates
Dates provide several
essential nutrients such as
calcium, copper, potassium
and fats to the body.
Dates have vitamins A1, B1,
B2, B3 and B5.
Dates are effective in keeping
night blindness problems.
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11. Your Health, Our Success

12. Dates Paste
Sugar
Pectin
Citric Acid
Potassium Sorbate
Ingredients

13. PRICE
Energizers
DATE’S JAM
February
2020
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14. Price Is The Amount Of Money
Charged For A Product Or Service
Price
The actual price of
date jam is 112 Rupees
By including profit
our company will charge
200 Rupees of date jam Your Health, Our Success

15. New Product Pricing
Strategy
There are two types of new
product pricing strategy
Market SKIMMING
Market Penetration
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16. Market Skimming pricing
Price skimming is a pricing strategy in which a
marketer sets a relatively high initial price for a product
or service, then lowers the price over time.
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17. Market Skimming pricing
• Why Market Skimming?
17
Because it is totally a new product. There is no competitor
of dates jam.Whenever competitor tries to jump into market.
We’ll decrease our product price. Decreasing the price
create difficulties for competitor.
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18. • Product Bundle Pricing
IF Customers buy in BULK QUANTITY then
they deserve a special discount like 10% OFF or
sometimes more.
Product Mix Pricing Strategy
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19. Psychological Prices Special Event Prices
Like In RAMAZAN
Save Rs 5
Price Adjustment Strategy
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20. Uniform Delivered Pricing International Pricing
Dividing a country into
different zones to deliver the
product in market
Price increases due to
taxes and transportation
charges
COMPARISON
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21. Your Health, Our Success

22. Date Jam In Geographic Segmentation
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23. According to geographic segmentation our product use in
Muslims and Abundantly in Arab Countries.
Pakistan and other countries use in breakfast daily life.
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24. According to demographic segmentation Date Jam can be
use in every type of age like babies, kids, teen, youth, age
30 below or above or old. Average People can buy easily.
Even a low salary or income people can buy a Date Jam.
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25. There is no Gender restriction about to eat a
Date Jam
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26. Average salary or low income people(middle
class) can buy a date jam.
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27. According to Psychographic
Segmentation we create a Luxury label
on Jam Bar that attract people its look
like health and yummy!.
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28. Behavioral
Segmentation
Caption
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29. Behavioral Segmentation Occasion: In Muslim
countries Date Jam abundantly use in Ramadan.
Benefit Expected by the consumer is Date Jam
provide Energy quickly and Healthy.
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30. PROMOTION MIX
Faisal Afzal
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31. Promotion Mix:
• A promotion mix is a set of different marketing approaches that
marketers develop to optimize promotional efforts and reach a
potential audience.
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32. Why Promotional Mix is Important ?
1. Improves the effectiveness of promotional
compaign
2. Helps to segment the audience
3. Improves communication with the clients
4. Informs well
5. Helps to stand out from the crowd
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33. Components of Promotional Mix:
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34. Advertising:
• Advertising is a non-personal promotion of products and services. We
can use advertising as a vital tool for increasing our brand awareness.
Advertising can be done through emails, webpages, banner ads,
television, radio and social media platform like YouTube, Facebook,
Instagram and Twitter.
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35. Different ways of Advertising:
Internet: As we know Internet has made the world a global
village. It keeps people connected with each other. Taking
advantage of it we can advertise our date jam brand through
Youtube ads and google ads.
Social Media: We can connect to our regular customer
through our social media platforms like Facebook, Instagram,
Twitter as well as potential customer can also easily reach out
to us for further information about our product.
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36. Different ways of Advertising:
• Broadcasting:
Before Internet was completely introduced throughout the world, Broadcasting
through tv channels has played massive role in advertising products. We can show
ads on different news channel as well as cartoon channels in both morning and
evening time from 6:30am to 9am and 4:00pm to 6pm.
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37. Social Media:
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38. • We have to keep in mind that where, when we should use our budget.
• Is the advertising is affordable or not?
• Percentage of our product sell.
• How much budget our competitors are using and how much
price they are offering.
Decision:

39. Direct Selling:
• Direct selling is a one-to-one communication between a sales representative and
potential customer. In other words, it is a method of targeting customer directly.
• Websites & Online Purchasing: People can easily buy or order our date jam on
different sites.
It also includes Phone, mail and internet chat.
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40. Sales Promotion is a marketing strategy where the product is
promoted using short-term incentives to encourage the purchase
or sale of a product or service.
We can promote our product by using different tools of sale
promotion:
1- When launching our date jam we will provide sample to
shopkeeper so the potential customer would try.
2- By providing the coupon code which can be redeemed for
discount.
Promotion

41. Promotion:
3- As we all know children loves to play with toys so we will add additional
different toys with it.
4- Contesting and arranging different games or sports events around the country.

42. Public Relation:
• Public relation can be one of the best investments a small-business owner can make, as
well as being one of the best ways to advertise his product in town.
• It is a relationship between a company or other organization or a famous person and the
public.
• The different kinds of public relation are Government Public, Media Public, Customer
Public, Local Public, and Internal Public.
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