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Intro
★ Subscription Box
○ Recurring delivery of niche products
★ Why Bottled Water
○ Quality product
○ Repeats in purchase
★ CheGovara.com
○ A subscription box of quality
products that repeat in purchase
How we operate
★ Subscription
○ Subscribe = Order+Frequency
○ Weekly/Monthly delivery & supply schedule
★ Confirmation
○ CRM confirmation
○ Payment
★ Delivery
○ Same day Every week
○ Convenient for customer
★ Sampling
○ Promotion of new products for subscribers
to maximize basket value
Market
Market
Source: EuroMonitor.com
Subscription Boxes
★ ReadyRefresh- All of your favorite beverages, delivered
to your door
★ DollarShaveClub - Delivers razors and other personal
grooming products to customers by mail
★ BarkBox - A monthly subscription service providing dog
products, services, and experiences
Growth
Growth
Growth
Objectives & Key Results
★ Operational profitability
○ Increase sales profitability
○ Increase customer density
○ Increase basket value
★ Maximize sales volume
○ Scale B2B sales
○ Scale website traffic
○ Increase product variety
★ Active subscriber growth
○ Marketing for a+/a/b+ customers
○ Decrease churn rate
○ Increase NPS score
Thank You!

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Che deck - 98

  • 1.
  • 2. Intro ★ Subscription Box ○ Recurring delivery of niche products ★ Why Bottled Water ○ Quality product ○ Repeats in purchase ★ CheGovara.com ○ A subscription box of quality products that repeat in purchase
  • 3. How we operate ★ Subscription ○ Subscribe = Order+Frequency ○ Weekly/Monthly delivery & supply schedule ★ Confirmation ○ CRM confirmation ○ Payment ★ Delivery ○ Same day Every week ○ Convenient for customer ★ Sampling ○ Promotion of new products for subscribers to maximize basket value
  • 6. Subscription Boxes ★ ReadyRefresh- All of your favorite beverages, delivered to your door ★ DollarShaveClub - Delivers razors and other personal grooming products to customers by mail ★ BarkBox - A monthly subscription service providing dog products, services, and experiences
  • 10. Objectives & Key Results ★ Operational profitability ○ Increase sales profitability ○ Increase customer density ○ Increase basket value ★ Maximize sales volume ○ Scale B2B sales ○ Scale website traffic ○ Increase product variety ★ Active subscriber growth ○ Marketing for a+/a/b+ customers ○ Decrease churn rate ○ Increase NPS score
  • 11.