Your API can become the main strengh of your company. All you need to do is turn it into a powerful product.

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Turn your API into a Product
Return of experience
#ParisAPI
23 November 2016

2. Arnaud Breton
Head of API and Developers
Relations
Who am I?
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Formal front-end lead
developer @ Mention
CTO and co-founder of
UniShared / VideoNot.es
(Imagine K12 Alumni)
Endorphin addict
@arnaud_breton

5. Once upon a time…

6. Be hAPI!

7. … It’s also the beginning of your journey

8. Pillars of a strong API Product
It’s not only about the best application
“We aim for the best Developer Experience"
Integrate
Everyone doesn’t code in PHP
or Go.. nor want to spend time
connecting your API with 3rd
parties
88
Document
Guide developers in their first
steps and to implement key
scenarios.
Support / Community
Let your customers know that
they’re not alone, a community
is here to support them!

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13. Build a strong community
Be accessible
Be where your users are,
be reactive
Encourage contributions
Easy to contribute, reward
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Showcase your customers
Tell the story of your happy customers
Share updates
Show how your product is
moving, where you go
Go out!
Meet with people,
understand their challenges

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15. The Mallet API Team
Product Managers
Listening to the market,
users and giving global
product directions
Developers
Building a top class product:
reliable, performant, secure,
scalable
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QA
The Production
Gatekeepers
Dev. Evangelists
Making sure all
developers send their
email with Mailjet! Ecosystem Lead Dev.
Integrate with the best
Customer Success
Guiding you to the
success!
Project Managers
Making all our great ideas concrete

16. What’s next for us?
Publish content
You have more stories to
tell than you think!
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Improve our API
A Product is a living thing.
Remember one rule: be
backward-compatible!
Grow your ecosystem
Play with the best

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Join us online @mailjetdev
Promocode: PARIS11