Business Growth via Next-Gen Portal Solution for a Leading Advertising and Directories Company

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Solution based on next generation portal technology helped a leading advertising and directories company in business growth

Technology

Business Growth via Next-Gen Portal
Solution for a Leading Advertising and
Directories Company

© Mahindra Satyam 2010

A leading telephone directories and local search business classifieds
publications company. The company is a service provider to numerous
businesses for both - print and online.

While the print revenue was consistent, the online channel was showing
growing signs. After acquiring a popular classifieds publication, the company
was looking at building advertising capabilities, boosting online sales and
optimizing growth.

The intent was to capitalize on online trading through the Internet and mobile
platforms thereby building new contacts, expanding customer base, increasing
revenue and becoming the preeminent publication in the general merchandising
and automotive classifieds markets.

© Mahindra Satyam 2010
2

To learn how revenues increased,
Please visit
http://www.mahindrasatyam.com/industries/media_entertainment/media_entert
ainment_resource_center.asp
or
Write to rfi@mahindrasatyam.com
© Mahindra Satyam 2010
3

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2. A leading telephone directories and local search business classifieds publications company. The company is a service provider to numerous businesses for both - print and online. While the print revenue was consistent, the online channel was showing growing signs. After acquiring a popular classifieds publication, the company was looking at building advertising capabilities, boosting online sales and optimizing growth. The intent was to capitalize on online trading through the Internet and mobile platforms thereby building new contacts, expanding customer base, increasing revenue and becoming the preeminent publication in the general merchandising and automotive classifieds markets. © Mahindra Satyam 2010 2

3. To learn how revenues increased, Please visit http://www.mahindrasatyam.com/industries/media_entertainment/media_entert ainment_resource_center.asp or Write to rfi@mahindrasatyam.com © Mahindra Satyam 2010 3

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