2. ABOUT
• Original name - Samsung Sanghoe
• Location - In the city of Taegu in Korea.
• The name itself translates to "Three Stars", a concept which is
taken from the divine lore of Sanxing, the three gods of fortune -
Prosperity (Fu), Status (Lu), and Longevity (Shou).
Byung-Chull Lee
• Lee started the business with 30,000 won ($25 today).
• Initially the company exported dried local vegetables, fruit and
fishes to Manchuria and Beijing.
• Philosophy: to devote its talent and technology to creating
superior products and services that contribute to a better global
society.
3.
4. LOGO
1st Logo 1958
2nd Logo 1979-1993
3rd Logo 1993
TAGLINE: Inspire the World
Create the Future