The document discusses using video production to broaden the reach of humanitarian messages. It emphasizes that visual aids give more power to messages and help deliver real information on the ground. The document outlines considerations for video production like determining need, how video can help better, budgeting, scripting, creative ideas, equipment, human resources, and timing. It stresses investing in video equipment, training, and technology to cut costs. Videos are uploaded to the Sri Lankan Red Cross YouTube channel.

1. BROADENING OUR
REACH
VIDEO Mahieash Johnney
IFRC Senior Manager - Communications & Humanitarian
Diplomacy

2. Video
Production
WHY VIDEO?

3. WHY VIDEO? Video
Production
We (Sri Lanka Red Cross & IFRC in Sri Lanka) believe that
visual aid gives more power to our message and
delivers the real message on the ground

4. Video
Production
DROUGHT!!!!
HELP PLEASE !!!!
Pretty please..........................

5. Video
Production

6. Video
Production
SAVE WATER
for God sake !!!

7. Video
Production

8. Video
Production

9. UR PRODUCTION LINE UP Video
Production
FUNDRAISING PROGRAMME
IDP RAISING AWARENESS FLOODS, IDP
DM,
SLRCS
HISTORY
INFORMATION PROMOTIONAL COVERAGE

10. Video
Production
30th October 2012 - Colombo, Sri Lanka

11. CYCLONE Video
Production
NILAM
30th October 2012 - Colombo, Sri Lanka

12. CYCLONE Video
Production
NILAM

13. CYCLONE Video
Production
NILAM

14. CYCLONE Video
Production
NILAM

15. SEASONAL APPEAL Video
Production
2011

16. Video
Production

17. Video
Production
HOW
DO WE DO IT?

18. Video
Production

19. Video
Production
THINGS TO THINK ABOUT
IS THERE A NEED?
IF SO HOW BETTER WOULD THIS VIDEO HELP?
HOW TO COVER YOUR
BUDGET
SCRIPTING
CREATIVE IDEAS
EQUIPMENT
HUMAN RESOURCE
TIMING

20. Video
Production

21. Video
Production
THINGS TO INVEST ON
VIDEO EQUIPMENT - OWN STUFF CUTS YOUR COST
TRAINING - YOURSELF / VOLUNTEERS /
STAFF
TECHNOLO
GY

22. Video
Production

23. FOR ALL OUR VIDEOS
www.youtube.com/
srilankanredcross