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COUNTY GOVERNMENT OF NAROK PROPOSED COAT OF ARMS

2investNarok : International Investment Summit 2015, Narok, Kenya
Message from Hon. Samuel K Tunai, Governor Narok County, Kenya
World is flat or is it ? I often ask this question to myself and the only answer that comes to my heart is – no it is not flat, at least not yet!
I feel that the world would be truly flat if and only if all the citizens of the world have equal and easy access to quality living ! when food will be
available at affordable price to one and all, when the citizens of developing nations would not have to travel far to access basic healthcare and
education, when infrastructure would not be considered the privilege of a few, when budding entrepreneurs will have access to competitive
finance irrespective of their geographical location and when technological innovation will not be restricted to just the urban centers… that is
when the world world will start getting flatter.
This will not happen on its own, we will have to play our role in transforming our regions of accountability. An accountability which elected
leaders have been entrusted with by its citizens. By the virtue of power and responsibility vested in ‘me’ by the citizens of my blessed County, I
have undertaken a journey to bring about socio-economic transformation of the County. I strongly believe that Narok County is not only well
endowed to transform the lives of its own citizens but at the same time contribute towards enhancing the lives of many around the around.
In the context of achieving Narok’s Vision , I truly believe that a holistic transformation of the ‘County as a Whole’ is required. Facilitating an
ecosystem in which participants of the economy can thrive with minimal interventions, while enjoying maximum relative ease to succeed.
To ensure alignment with a corporate investor’s mindset, I appointed a team of high caliber consultants and created an extended international
‘think tank’ to drive this initiative. Over last few months, my team identified over 50 viable projects, developed investment summaries for all,
mapped potential investors for each of these in various countries and engaged with them. I then personally held direct meetings with potential
investors at their locations, with crystal clear pre-planning and well-defined agenda. As a result, today we have more than one option for some
of our key projects, and we have secured confirmed expressions of interests for multiple projects.
We have addressed key issues concerning land, access to finance, ease of doing business, eradication of red-tape and facilitating success. I have
passed a legislative order to establish ‘Narok Investment Board’; a body which will be run independently by a team of corporate sector leaders
with cross-cultural global experience across industries. This body has been tasked to ensure that all potential investors are managed
professionally and all their concerns, queries and needs are addressed.
As a key next step in this economic transformation journey we have planned for hosting the First Narok International Investment Summit
on 3rd and 4th of December 2015 at the Serena Hotel at Maasai Mara Game Reserve. I hope to see you there, signing firmed-up
memorandums and expressions of intent on 4th December. My team will work closely with you towards this vision.
Yours sincerely
Hon. Samuel K Tunai

The Context and Narok Investment Ideology
3
Narok economic transformation initiative is based on a well-planned and structured road map, meticulously being driven by
Honorable Governor Samuel K Tunai, with a clear focus on tangible metrics defining success:
•  Value of investments into Narok County, both foreign direct investments (FDI) and domestic investments (DI)
•  Creation of local entrepreneurs.
•  Number of additional jobs likely to be created.
•  Number of joint ventures fostering transfer of skills and technology.
•  Enhancement of the social fabric of the society.
•  Creation of a framework, which would establish an ideal environment for continued sustainable transformation.
To ensure alignment with a corporate investor’s mindset, Narok County Government undertook the following initiatives:
•  Engaged a team of high caliber strategic advisors with impressive track record of driving economic transformations.
•  Created an extended international panel of advisors acting as the core think-tank for Narok Economic Transformation,
comprising of representatives from ‘targeted’ countries.
•  Setting-up of a Narok investment board which will be managed by private sector experts to engage with investors and
business houses.
•  Engaged with direct investors:
•  Mapped the potential of Narok across 7 sectors
•  Structured over 50 economically viable projects
•  Developed an investment summary for all of them
•  Mapped potential investors for each of these projects and engaged them
•  A high caliber engagement team under the leadership of Honorable Governor held direct meetings with the top
management of the identified potential investors
•  Site visits for the potential investors have been completed for many, while others are happening
•  Financial access: to enhance access to finance for both local and international investors, a consortium of financial
institutions with prior information about the targeted projects.

Geographical Location
Port

•  1 of the 47 Counties of the Republic of Kenya, in East Africa.
•  Has its own elected County Government under an Elected Governor, with self-
administering powers.
•  Land size 17,933Kms Square
•  Population size: 1,300,000 persons growing at 3.3% per year.
•  Strategic location : borders Tanzania and other key Kenyan counties.
Benefits from capturing raw material from neighboring regions and at the same
time is ideal to be a distribution hub.
Narok key facts

Population demographics
Narok Current
•  Rural/Urban Ratio: 6% Urban, 94% Rural
•  Gender Ratio: 50.4% Male, 49.6% Female
•  Below 14 yrs : 53%
•  15-64 yrs : 45%
•  Above 65 yrs : 2%

Investment Focus Areas
•  Agriculture
•  Energy and Natural Resources – IPP (clean energy) and mining
•  Education
•  Healthcare – clinics, hospitals, diagnostics and drugs manufacturing
•  Infrastructure – roads, airstrips
•  Tourism – leisure city, town hotels & recreational
•  Urban development – housing, structured special purpose developments,
industrial parks
Narok County’s investment framework is founded on Transparency, Policy Coherence
and Non-discrimination.

Mapping of Investment Opportunities
Across Sectors

Agriculture, Livestock & Fisheries
•  Modern Abattoir - meat processing
•  Dairy milk processing factory
•  Flour Milling – Maize & Wheat
•  Sugar – integrated sugar mill
•  Potatoes - farming and processing
•  Tomatoes - farming and processing
•  Large scale farming of vegetables and legumes
Investment Opportunities
Key Facts
•  Grain Storage
•  Tannery – hides, leather
•  Feed manufacturing
•  Fish farming
•  Fertilizers & Pesticides
•  Bamboo Forestry
•  Farming Equipment
•  Currently only 28% of arable land under cultivation
•  Total cattle population in Narok (beef and dairy) – approx. 1.5 million
•  Current daily raw milk production in Narok – approx. 225,000 liters
•  Current average annual wheat production – approx. 200,000 MT
•  Current average maize production – approx. 300,000 MT
•  Area in county suitable for wheat and maize cultivation – approx. 1.15 million acres
•  Area in county suitable for potato cultivation is approx. 175,000 acres and current average annual potato
production is approx. 110,000 MT
•  Area in county suitable for tomato cultivation is approx. 500,000 acres and current average annual tomato
production is approx. only 3,000 MT
•  Area suitable for sugarcane production in Narok is approx. 700,000 acres

Energy and Natural Resources
•  Power projects (IPP)
•  Solar power
•  Hydro power
•  Geothermal
•  Wind power
•  Biogas power
•  Natural resources
•  Limestone
•  Gold mining
•  Irrigation
•  Environment
•  Waste Management to power generation
Key Facts
•  Narok county has one of the largest natural reserves for Geothermal power production with feed-in-tariff of
0.088 (US$/kwh)
•  County is ideal for Solar power project with scaled annual average radiations of 6.104 (kwh/m^2/d). Feed-
in-tariff for solar is 0.12 (US$/kwh)
•  County has strong wind corridors for Wind power projects and the feed-in-tariff for wind power is 0.11 (US
$/kwh)
•  With year round river with steady and viable flows, Narok county has capacity for multiple hydro power
projects with feed-in-tariffs for hydro power being 0.0825 (US$/kwh)

Education
•  Primary & Secondary Education
•  At least two large Kenyan schools opening
Narok branches
•  An international boarding school
•  Rolling out IT based education distribution
network model to enhance accessibility and
quality
•  University – for all general degree courses
•  Hotel Management College
•  Medical College
•  Vocational Trainings
•  Agriculture Research & Development Centre
•  Cultural Centre
•  Sports Complex
•  Veterinary College
Key Facts
•  Total pupil enrolled in early childhood development education are approx. 72,600
•  Total pupil enrolled in public primary school are approx. 232,000
•  Total pupil enrolled in public primary school are approx. 26,000
•  Low transition rates from primary to secondary establish a business case for setting-up additional
secondary schools.
•  Ideal location for setting up a premium residential international school

Healthcare
•  Private General Hospital
•  Dental Clinic
•  Specialty hospital
•  Diagnostic / Lab / Imaging Centre
•  Imaging center
•  Pharmaceutical manufacturing
•  Alternative Medicine manufacturing
•  Medical College in collaboration with an
international medical school and Maasai Mara
University
•  Medical Waste Management
•  Pharmacy retail chain
Key Facts
•  Total population of Narok – approx. 1.02 million
•  Average outpatients per day in Narok County– approx. 500 at an average spend of USD 50
•  Average inpatients discharged per day in Narok County– approx. 100 at an average spend of USD 1000
•  Top 5 causes of morbidity - Diseases of upper respiratory system, Malaria, Skin conditions, diarrheal
diseases, pneumonia.
•  Top 5 causes of hospitalization - Pneumonia, Gastroenteritis, Meningitis, Pulmonary tuberculosis, and
Neonatal sepsis, HIV/AIDs, Cancer
•  Top reasons for imaging referrals - CT Scan, MRI, specialized x-rays
•  Average cost for basic lab test is approx. USD 30; average cost of a CT Scan is USD 70 and MRI Scan is
USD 150
•  County is an ideal location for pharmaceutical manufacturing including alternative medicines

Roads, Transport & Public Works
•  Within Maasai Mara internal infrastructure
•  5 Airstrips in the Mara – upgrade and
maintenance
•  4 Cross over bridges
•  7 stretches of roads to be improved using top-
sill method – total of approx. 150 KMs
•  Minimum 500 Kms of roads within the County
•  Sub-County roads
•  Signage
•  Weigh bridge
•  Narok Town Airstrip
•  Parking – smaller vehicles and Lorry & Buses
•  Bus Terminal
•  Street Lighting
Tourism
•  Integrated Leisure City
•  Golf Course
•  Holiday Homes
•  5 Star hotel with MICE facility
•  Entertainment Centre – Casino, Theme Park
•  International Hotel Management School
•  Self Sustaining Tourism CoE
•  Town Hotels
•  Narok specific travel portal and tour operator
•  Luxury Hotel at Mau Forest
Housing & Urban Planning
•  Integrated mini leisure city
•  Education city
•  Industrial park – SEZ
•  Hostel Accommodation
•  Real estate and construction
•  Residential apartments
•  Residential villas / town houses
•  Low cost housing
•  Multi-use Commercial Complex
•  Shopping Malls
•  Office spaces

Narok Investment Ideology

Narok County Government – Transformation ideology
In the context of achieving Narok’s Vision , Narok County Government
is driving a holistic transformation of the ‘County as a Whole’,
facilitating an ecosystem in which participants of the economy can
thrive with minimal interventions, while enjoying maximum relative
ease to succeed.
Hon. Samuel K Tunai
Governor
Narok County Government
Republic of Kenya

Maturity of
Economic Pillar
Maturity of
Political Pillar
Maturity of
Social Pillar
Maturity of
Macroeconomi
c Pillar
Ø NCG understands that the ecosystem is an interplay of
these various independent but interdependent components
Ø For this ecosystem or the County to mature, a requisite
minimum level of maturity is needed in each of the
components, though, all will not and need not be at the same
level for the County to be effective and efficient –achieve its
vision.
Ø NCG believes that the Holistic County maturity will be
achieved as a sum total of the maturity of the
(i) Enablers – Social, Political and Macroeconomic Pillars
(ii) Delivery Engine – Economic Pillar.
Ø And the maturity has to be measured in the context of
global standards and not local or regional standards.
Narok:
Model County
Narok County Government – Transformation ideology
COUNTY GOVERNMENT OF NAROK PROPOSED COAT OF ARMS

The initiative of Economic Transformation being driven by Narok County
Government. Narok economic transformation initiative is based on a well planned
and structured road map, meticulously being driven by Honorable Governor Samuel
K Tunai, with a clear focus on tangible metrics defining performance:
•  Value of investments into Narok County, both foreign direct investments (FDI)
and domestic investments (DI)
•  Creation of local entrepreneurs.
•  Number of additional jobs likely to be created.
•  Number of joint ventures fostering transfer of skills and technology.
•  Enhancement of the social fabric of the society.
•  Creation of a framework, which would establish an ideal environment for
continued sustainable transformation.
Narok Investment Ideology:

To ensure alignment with a corporate investor’s mindset, Narok County Government
undertook the following initiatives:
•  Engaged a team of high caliber strategic advisors with impressive track record of driving
economic transformations.
•  Created an extended international panel of advisors acting as the core think-tank for
Narok Economic Transformation, comprising of representatives from ‘targeted’ countries.
•  Setting-up of a Narok investment board which will be managed by private sector experts
to engage with investors and business houses.
•  Engaged with direct investors:
•  Mapped the potential of Narok across 7 sectors
•  Structured over 50 economically viable projects
•  Developed an investment summary for all of them
•  Mapped potential investors for each of these projects and engaged them
•  A high caliber engagement team under the leadership of Honorable Governor held
direct meetings with the top management of the identified potential investors
•  Site visits for the potential investors have been completed for many, while others are
happening
•  Financial access: to enhance access to finance for both local and international investors, a
consortium of financial institutions with prior information about the targeted projects.
Narok Investment Ideology:

THE COUNTY GOVERNMENT OF NAROK

•  To be held on Thursday 3rd and Friday 4th December 2015
•  Will be held in highly relaxed environment of the famous Maasai Mara Game Park
•  Being fully backed by H.E. Uhuru Kenyatta, President of Republic of Kenya
•  Aimed to foster deals and not a chat show !
•  Come and invest with us!
Narok Investment Summit
‘investNAROK’ is the First International Investment Summit for attracting
investors for specific well structured investment opportunities offered by Narok
County, Republic of Kenya.

investNarok Champions

Honorable Samuel Kuntai Ole Tunai was elected as the Governor of the Narok
County Government in Kenya’s 2013 general elections.
Born in the land of Maasais, he went on to attain a degree in Public Administration
and International Relations from the University of Nairobi after which served in the
civil service before venturing into business.
He has been successful in livestock farming, tourism, agriculture and real estate.
Samuel is a tried and tested philanthropist having supported numerous initiatives in
the education sector, in environmental conservation, in youth empowerment and
equipping farmers with pedigree cattle.
Prior to entering politics he has held former director of the National Security
Intelligence Service (NSIS)
His vision for Narok involves exploiting the vast agricultural potential and tourism
resource in the county as well as mobilizing the community in development
projects. In Kenya’s 2013 general election, Samuel vied in the gubernatorial
elections, winning as Governor of Narok County, alongside Deputy Governor Aruasa
Evalyn Chepkirui.
Ole Tunai hails from the Maasai community which constitutes the majority of the
population of Narok. He is married and has homes in Narok and Nairobi.
•  Honorable Governor – Narok
County Government, Republic of
Kenya
•  Director National Security
Intelligence Services
•  Successful Entrepreneur
•  Tourism
•  Livestock
•  Agriculture
•  Real Estate
H.E. Honorable Governor Samuel K Tunai: Visionary leader

Well established global strategist, entrepreneur and business transformation specialist with over 20 years of diverse,
cross-cultural, multi-industry experience across India, Europe, Africa, South Asia, China, Asia Pacific and Middle-East.
Strong track record of transforming some of the best known local, regional and global brands, as well as working with
diverse governments in Asia and Africa towards building smarter nations and cities. Strong track record of building and
establishing new businesses, new markets, new products, and turning around non-performing units. Has led start-ups
and also managed large global P&Ls. Recognized as one of the most promising under 40 business leaders in India by a
leading business magazine for the year 2007.
Mahesh, established the LiveBean brand beginning with India in 2007 and has seen it grow across continents with
presence in Africa, Middle East, Asia Pacific and South Asia. He has been engaged with multiple projects of holistically
enhancing the investment attractiveness of nations across various industry sectors attracting foreign direct investments.
He has been a trusted advisor and a member of think-tanks for nations in Asia and Africa.
Apart from LiveBean, he has held leadership positions with two of the largest and best known global consulting firms –
KPMG and PwC. Most recently as the Managing Partner and co-owner of KPMG in Eastern Africa, where he was
heading overall Management Consulting business, leading 9 independent Practices – Strategy, Operations, Financial
Management Solution, IT Advisory, HR Consulting, Business Intelligence & Analytics, Post Merger Integration, Mega
Projects and Shared Services; whereas at PwC was the heading the Strategy and Operations practices for Central,
Eastern and Western Africa. He has held multiple executive and industry vertical leadership positions, like: Eastern
Africa vertical leader for Government, Healthcare, Telecom-Media-Technology and Manufacturing sectors, besides
representing Eastern Africa in the Global Financial Services group and Emerging Markets Group.
Currently, with strong understanding of Eastern Africa, especially so Kenya, LiveBean is focused on strategic advisory
services in the field of deals and investments with a focus on inbound investments into the region. Working with County
and National Governments, Mahesh is assisting them in achieving economic transformation and social development.
Committed to the promise of Africa, Mahesh has co-invested in the following ventures:
Fortune Gaming - a company focused on development and operations of online gaming in African and Asian markets.
Mara Quality Foods Limited, a Kenyan based firm focused on businesses in the Agriculture and Livestock sector.
Aagami Capital – a small sized Private Equity fund focused on start-ups, with a unique cluster approach
Mahesh is a resident of Kenya and is very passionate about establishing bilateral ties amongst the developing nations to
foster ties which will enhance the social and economic fabric of the participating nations.
Entrepreneurial Experience
  Founder Director – LiveBean Consulting
– East Africa, Dubai and India
  Director LiveBean Hospitality, Indonesia
  Founder Director – Fortune Gaming
  Founder Director – Mara Quality Foods
Limited
  Founding Partner – Aagami Capital
Professional Experience
  Managing Partner & Co-owner KPMG
Eastern Africa - Head of Management
Consulting
  Director Strategy & Operations
PricewaterhouseCoopers (PwC)
  Global CEO - QAI Global
  Director South Asia
OmniTouch International PTE
  Country Industry Development Leader
Deutsche Post World Net, Asia Pacific
  Route Dev Manager Europe
Expeditors International
Mahesh Punia- Lead socio-economic advisor to Narok Governor

For all investment queries:
Mahesh Punia
Managing Director
LiveBean East Africa Limited
Email: maheshpunia@livebean.net
Mob: +254 707 922 995

THANK YOU
(Asante Sana)
Come invest with us, invest with Narok
invest today for the future

investNarok

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