Snapchat demands one thing from its users - their full attention. The ephemeral nature of Snapchat messages and photos forces users to live in the present moment. Several studies have found that Snapchat encourages intimacy between friends by allowing for more private sharing of photos without the pressure of maintaining a permanent online profile. The focus on living in the moment may be part of Snapchat's appeal for younger users who are used to high levels of digital distraction and multitasking across various platforms.

2. SNAPCHAT
DEMANDS
ONE THING…

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