Case Study of Email Writing program with a BFSI.

1. In an investment
banking organisation,
financial analysts write
emails to clients and
counterparts across the
globe.

2. Challenges they face
while writing emails
Regionalisms and
improper grammar
Email pong-pong
and low turn around
time
Poor clarity leading to
miscommunication
1
2
3

3. EnglishCoach
asked to
design a
training
intervention

4. Understanding the needs
Participants’ Profile
• Age: 20 – 30
• Easily distracted
• Interested in challenges
• Competitive
• Comfortable with technology
• Quick learners

5. Management Expectations
• Short and intensive sessions
• Relevant to work with case
examples
• Designed to measure learning
improvement
• Delivered across locations in
India

6. Solution
• Gamification of training
• 16 hours of classroom training
• Online tasks and reward points
• Pre and post training assessments
• Participants’ scores tracked on a
leaderboard
• One-on-one coaching for each
participant
• Measured reaction, learning
and application

7. Success factors
330 participants trained in four locations in India
Trainer and program feedback average 4.5/5
Learning improvement scores increased by 20%
Application scores improved by 40%
Training partner for more than two years