Social media marketing is more important than ever, but building an effective strategy can be challenging. Our comprehensive guide to mastering social media marketing can help. In this slide deck, we cover the essentials of building a successful social media strategy, from choosing the right platforms for your brand to creating engaging content that resonates with your audience. We'll also explore the latest social media trends and tools, as well as best practices for measuring and optimizing your results. Whether you're a small business owner, marketer, or social media enthusiast, this guide will help you take your online presence to the next level.
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Mastering Social Media Marketing: A Guide to Building Your Brand Online
1.
2. Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more.
AESTHETIC
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more.
FUNCTION
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more.
EXPERIENCE
Pixelast | Design and Tech
CEO of Succeeding Small:
2017-Present
Family & Past Histroy of Small Business
Ownership
BA in English (Rhetoric) and Marketing:
2014-2017
MADELEINE COSTA
8. THE KEYS TO SOCIAL MEDIA
AS A SMALL BUSINESS
Short Form
Edu-tainment
Trending Audios
Aesthetic
Voice
Location
HAVE A
STRATEGY
STORIES &
REELS
BE ON
BRAND
Audience
Success Metrics
Competitor Research
Convert Your Audience
9. SOCIAL MEDIA STRATEGY
WHO IS YOUR BUYER PERSONA?
HOW CAN YOU PROVIDE VALUE TO
YOUR AUDIENCE?
WHAT ARE YOUR GOALS
WITH SOCIAL MEDIA?
HOW WILL YOU MEASURE SUCCESS?
WHO ARE YOUR COMPETITORS?
HOW WILL YOU CONVERT
YOUR AUDIENCE?
SOCIAL MEDIA WORKBOOK
10. BRANDING
CHANEL YOUR PERSONALITY
What is "on-brand" for you?
Don't be afraid to use humor
BRAND YOUR FEED
Colors, Fonts, & Style - Use Canva
Branded Story Covers
LOCATION
Use location-specific hashtags
Tag your location
11. Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more.
AESTHETIC
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more.
FUNCTION
Presentations are communication tools that can be used as
demonstrations, lectures, speeches, reports, and more.
EXPERIENCE
Pixelast | Design and Tech
Short, temporary content
Creates top-of-mind brand awareness
THE KEYS:
Consistency
Use available features (Polls, Questions, Love)
IDEAS:
Service/Product walk-throughs, this or that,
day-in-the-life
STORIES
12. Short-form video
Can show up in "Explore" tab on IG
Entertainment/Education
THE KEYS:
Trending Audios (1K-5K)
IDEAS:
Showcasing your product/service, benefits,
meet the team, behind the scenes
REELS
13. POST TOPICS
INDUSTRY
Education
Expertise
Blog Post Shares
Tips & Tricks
FAQs
OTHER
Holidays
Days of the Week
Posts
Motivational Quotes
BRANDED
About You
Values
Behind the Scenes
Testimonial Shares
SALES
Hard CTA's
Direct Services &
Products
Promotions
Announcements
COMMUNITY/
ENGAGEMENT
Community Involvement
Discussion Drivers (This or
That, Vote)
Asking Discussion-Driving
Questions
Contests & Giveaways
Local Interviews
Small Biz Spotlights
14. HOW TO WRITE A POST
INITIAL ONE-LINER TO GRAB ATTENTION
DECENT BODY LENGTH USING BRAND'S VOICE
CALL-TO-ACTION (CTA)
INCLUDE ANY LINKS NECESSARY
ADD ALL NECESSARY HASHTAGS
15. SOCIAL MEDIA BEST PRACTICES
STOP SELLING ALL THE TIME (80/20 RULE)
QUALITY OVER QUANTITY
UTILIZE DATA INSIGHTS
USE DIVERSE MEDIA
BE CONSISTENT STAY ON BRAND
16. KEY TAKEAWAYS
Be CONSISTENT
Create a system that works for you, where
you can show up regularly.
Build Relationships
Show up authentically, connect in
meaningful ways, and use social media as a
relationship building tool.