Universal Music Group is the largest music company in the world and is owned by Vivendi, a French media conglomerate. It has signed licensing agreements with over 400 platforms worldwide and focuses on uploading artist videos to YouTube. It highlights popular artists from various backgrounds and genres on its homepage and includes important links like its privacy policy. Universal Music Group also has a social responsibility page where it lists organizations it supports and sees itself as nurturing music and artistic expression. During the COVID-19 pandemic, it has expanded philanthropic programs to assist artists and provided tools to help artists connect with fans.

2. ownership
Universal Music Group is a subsidiary of
Vivendi, a French media conglomerate
founded in 1987 in Paris. It is the biggest
music company in the world and is known as
one of the 'big three' record labels. Universal
Music Group has signed licensing agreements
with over 400 platforms worldwide. Tencent
purchased a 10% of Universal Music Group
for €3 billion. Universal Music Video had also
co-developed Vevo, a site for music videos to
be freely viewed, supported by ads- they now
primarily focus on the uploading of videos to
YouTube.

3. the home page
The Universal Music Group homepage highlights
some of its most prolific artists varying from a
wide range of different backgrounds. For example,
there are artists who are American, British,
Swedish and South Korean. These artists also
feature all different styles and genres: rock, pop,
K-pop, R&B, soul, and indie. The website slides
through their most popular artists ensuring
website visitors will see one, or even more, artists
that they like. However, within their website, all the
artists pictures are presented cohesively ensuring
the house style for the website.
Their homepage includes links to their social
media for ease of access, and other
important links for a website like their cookie
policy, a link to their parent company's website,
Vivendi, terms of service, and privacy policy.

4. social
responsibility
Universal Music Group have a 'social responsibility'
page on their website. It has listed all of the
organizations that they help support. They see
themselves as having the responsibility 'to nurture
music, and to foster artistry and self-expression'.
Their use of familial language, 'nurture' and
'foster' helps create a connection between the
listeners of Universal Music Group, and Universal
Music Group themselves.
They view music as being vital for social cohesion,
as they recognise the disparities and societal
indifferences that are extremely prevalent in
society. Universal Music Group want to create, and
are working towards 'meaningful positive change'.

5. response to
covid-19
Universal Music Group has shown their urge to help
with the on-going COVID-19 pandemic through a
multitude of ways:
• Expanding philanthropic program, 'All Together
Now: Stay Connected', following their ideology of
using music as the foundation of modern
connections.
• Assisting artists, songwriters, and independent
labels in challenging times.
• UMG artists and songwriters helping those in need.
• Providing artists tools to reach fans, enhance
commercial success.
• "We've got you covered" face mask initiative.
• Contributing protective equipment to frontline
health workers.
• Support for US music venues and workers.

6. labels & brands
Universal Music Group works with an array
of different labels and brands- or as they
describe it 'the most iconic and influential
labels and brands in music'. They also
feature different labels and brands across
the world, including: Universal Music Hong
Kong, Universal Music Argentina, Minos-
EMI, UMPG Japan, Capitol Music France,
and many more. These studios had some of
the most famous clients, including The
Beetles. They also work with other famous
brands to, for example, Island Studios
works with BBC, Sky, Pulse Films, Darling,
Riff Raff, and others too.

7. digital
innovation
Universal Music Group puts an emphasis on
digital innovation. They believe they have a
'unique responsibility to ensure a robust
entrepreneurial ecosystem around music
and digital media'. Universal Music Group
has created several initiatives including
hackathons, panel discussions, and
educational programming. They support all
creators. They're involvement of Abbey Road
Red has helped the next generation of
music. Another initiative is the
Capitol360 Initiative Center which their aim
is to unite 'leading thinkers' with the 'student
community' to help with 'future innovation'.