Online Marketing The 7C of Online Marketing Framework The 7Cs framework is to help people better understand how to engage customers and gain interest for a business products or services.

1. The 7C of Online
Marketing
Framework
Online Marketing

2. 1 Core Goals
2Context elements
(design &
navigation)
3 Content
4Community
5Communication
6Commerce
7Connection
The 7C online
Marketing
Framework

3. #1 Core Goals
Established goals - Some goals of any websites and online
pages can include the following examples;
•Engage users by encouraging thumb to spend time viewing
•Engage users by encouraging them to interact with the content
•Educate the customer about the product
•Introduce offerings using appealing and engaging content

4. #2 Context elements (design & navigation)
• Traditional contextual elements - the design and
navigation
• Design scheme and contextual elements are in
line with a target market
• Contextual elements and enhance your core
goals

5. #3 Content
• Content includes text graphic video and audio
• Content should be monitored to ensure that the information is
relevant to the target market
• Establish appropriate keywords to describe the content
• Content should not always be directly about the product or
service.This will help keep customers engaged

6. #4 Community
• Firms should allow a space on their website, online pages
or blogs for interacting and socializing
• Create a sense of community by responding and posting
comments and reviews
• Share information images, videos, and suggestions
that encourage interaction

7. #5 Communication
• Online marketing communication should be clear
helpful and meaningful
• Blogs or web sites should effectively have
communication ways that educate and engage site
visitors
• Communication channels can include live chat instant
message telephone or e-mail. ( it should be easily
accessible on the website)

8. #6 Commerce
• Customers want a range of options so that they
can pick and choose the channel in which to
purchase at specific time
• Consumers preferences for the types of digital
marketing tools they want to use
include websites, mobile apps, and the physical
store

9. #7 Connection
• A good website or blog provides consumers with a call of
action. this can be two by post review comment or share
• You want your customers to explore and dive deeper on
your website or blog
• To get your customers to explore deeper you can use
actions or buttons such as "learn more" and "buy now"

10. The seven Cs of online marketing framework is composed of
seven crucial elements that marketers on websites and blogs
need to consider carefully when considering their target
markets and how to appeal to potential customers
Online MarketingSummary
The seven Cs framework should provide details
that educate customers, excite customers,
encourage communication, and establish the
meaning of the products or services by
providing easily accessible informational content