Working title website which contains information about the company working title and information about one of their films, Hot Fuzz

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An IntroductionTo
Media Analysis
What is Working Title
WokingTitle was founded in 1983 and is a very successful British film production company which is based in
London and is owned by Universal Studio’s.
Welcome to Working
Titles Home Page
Key people
The key people within the company areTim Bevan, Eric Fellner, Sarah Radcliffe, Liza Chasin, Debra Heyward, NataschaWharton. Bevan
and Fellner have also received two of the highest awards given to British film makers.
How they became successful
WorkingTitle have made many films in there time but what really made a
massive different for them and go the name WorkingTitle out there was
PolyGram Entertainment buyingWorkingTitle. Because PolyGram is a very
successful and well knowAmerican entertainment company.WorkingTitle was
able to produce a film with a budget of £6 million and make a world wide profit of
£244 million. One of WorkingTitles most successful films yet.

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What they make
Working Title make films which are aimed to appeal to British audiences
but also international audiences. They use well-known American actors
and actresses so that their films appeal to the American audience as well.
Everest
A climbing expedition on Mt. Everest that is devastated by a severe snow
storm. The film is rated 12A and gets a rating of 7.4 out of 10 from the
IMDb website. The star cast are Jason Clarke, Ang Phula Sherpa and
Thomas M.Wright. The film is directed by Baltasar Kormákur.
Storyline
On the morning of May 10, 1996, climbers (Jason Clarke, Josh Brolin) from
two expeditions start their final ascent toward the summit of Mount
Everest, the highest point on Earth. With little warning, a violent storm
strikes the mountain, engulfing the adventurers in one of the fiercest
blizzards ever encountered by man. Challenged by the harshest conditions
imaginable, the teams must endure blistering winds and freezing
temperatures in an epic battle to survive against nearly impossible odds.
Hot Fuzz
Exceptional London cop Nicholas Angel is involuntarily transferred
to a quaint English village and paired with a witless new partner.
While on the beat, Nicholas suspects a sinister conspiracy is afoot
with the residents. The film is rated 15 and received a rating of 7.9
out of 10 from the IMDb website. The star cast are Simon Pegg,
Nick Frost, Martin Freeman and Bill Bailey. The film is directed by
Edgar Wright.
Storyline
Top London cop, PC Nicholas Angel is good. Too good. And to stop
the rest of his team looking bad, he is reassigned to the quiet town
of Sandford. He is paired with Danny Butterman, who endlessly
questions him on the action lifestyle. Everything seems quiet for
Angel, until two actors are found decapitated. It is called an
accident, but Angel isn't going to accept that, especially when more
and more people turn up dead. Angel and Danny clash with
everyone, whilst trying to uncover the truth behind the mystery of
the apparent "accidents".

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Market Position
Where is Working Title in the market?
Working Title is owned my Universal so it could be considered to be part of the big eight,
20th Century Fox, Walt Disney Studios, Paramount Pictures, Sony Pictures, Warner Bros,
Universal studios. Who all have a very high level of quality and competition.
Funding
Funding is given to British film companies by the BBFC and BFI to be able to get funding the
film company needs to for fill certain criteria to be allowed something. The British Film
Institute plans to put £273m towards British films over the next five years, and spending
more money on backing new films, equipping up to 1,000 new venues with digital projectors
so such films can be shown nationwide, as well as giving training in film skills, and a chance
for every school child to watch films and experiment in film techniques and skills.
Everest
Everest had a budget of $55,000,000 and within the opening week it made $7,222,035, It
then went on to make a further $27,671,310 in total world wide. The film has well known
actors which will attracted a wide diversity of audiences. Working Title uses this strategy of
well know people (star quality) to play characters in exciting and action films. This means
their films are able to appeal to the biggest audiences, the film is also based on a true story
which will also make it appeal to bigger audiences. More viewers means more profit for
Working Titles.

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Competitors
Main Competitors
WorkingTitle is owned my Universal so it could be
considered to be part of the big eight, 20th Century Fox,
Walt Disney Studios, Paramount Pictures, Sony Pictures,
Warner Bros, Universal studios.Who all have a very high
level of quality and competition.The lowest level of
competitorsWorking title have areTigerAspect, Studio
Canal and Film Four.These three competitors aren't very
big companies but neither is WorkingTitle compared to the
likes of 20th Century Fox and Paramount Pictures. SoTiger
Aspect, StudioCanal and Film Four influence WorkingTitle
a lot on how they produce and distribute their films.
Positives of Competitors
The competitors could pushWorkingTitle to produce a higher quality of film to try and beat the competition.
In turn this could increase the amount of viewers as the quality improves. Also when another rival company
makes a mistake it could mean audiences come to them instead of the rival companies, therefore increasing
profits.
Negatives of Competitors
If WorkingTitle do not keep up with their competition they could lose out on priceless film ideas which would
lower the quality and originality of their films and they could lose certain audiences because of that, which in
turn loses them reputation and more importantly money.

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FilmAnalysis
Page 1
Film title Length
(minutes)
Date
realised (UK)
Production
companies
Budget
Box
office
Main actors Director
Johnny
English
88 11th April
2003
Studio Canal and
Working Titles
$40
million
$160,58
3,018
Rowan Atkinson,
Natalie Imbroglio,
Ben Miller and
John Malkovich
Peter
Hewitt
Shaun of
the dead
99 9th April
2004
Studio Canal,
Working Titles
and
Big Talk
Productions
$6.1
million
$30
million
Simon Pegg,
Nick Frost,
Kate Ashfield,
Lucy Davis,
Dylan Moran,
Penelope Wilton
and
Bill Knight
Edgar
Wright
Thunderbirds 95 23rd July
2004
Studio Canal and
Working Titles
$57
million
$28,283
,637
Bill Paxton,
Anthony Edwards,
Sophia Myles,
Ron Cook and
Ben Kingsley
Jonathan
Drakes
Hot fuzz 121 14th
February
2007
Studio Canal,
Working Titles
and
Big Talk
Productions
$12
million
$80.7
million
Simon Pegg and
Nick Frost
Edgar
Wright
Mr beans
holiday
85 24th March
2007
Studio Canal,
Working Titles
and
Tiger Aspect
Productions
$25
million
$229.7
million
Emma de Cannes,
Max Bawdry,
Willem Dafoe,
Karle Rodin and
Jean Rocheport
Steve
Bendelack
Nanny
McPhee
and the
Big Bang
109 2nd April
2010
Studio Canal,
Relativity Media,
Working Titles
and
Three Strange
Angels
$35
million
$93,251
,121
Emma Thompson,
Rhys Evans,
Maggie Gyllenhaal,
Asa Butterfield,
Ewan McGregor,
Maggie Smith,
Bill Bailey and
Katy Brand
Susanna
White
Page 2

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Page 2
Page 1
Hot Fuzz
Iconography
The very beginning of
the film is shot in
London.This film is a
British film with British
cast so promotes the
country by showing
British icons. A London
bus is shown which is a
very well know and
iconic figure.The scene
where they Nicholas
and Danny go to the
farmer’s house and
find all the guns.The
farmer has a very
strong accent which is
made obvious by
Angle having to get it
translated.This is
showing the
stereotypical farmer.
Connotations
Nickolas Angel has a
peace lily plant which he
takes extremely good
care of. He talks about
the plant quite a lot
about how it reduces
stress and oxygenates
the room. He also talks
about his job in depth
very often. The scene
where he is standing up
on the train on the way
to Sandford, holding his
peace lily under his arm.
This scene gives the
impression that Angle is
a very simple man who’s
only goal in life is to be
the best at his job. This
also suggests that he will
not give up on a case
until he solves it. This
shown by the in depth
studies he carries out on
each ‘accident’ that
occurs in Sandford.
Semiotics
The voice over at the
beginning of the film sets
the scene very well. The
voice over is a stern male
voice who uses many
police terms and
language which gives the
film a serious side, not
just all comedy. The facial
expressions and how
smart Nicholas Angel is
dressed compared to the
other officers at Sandford
gives a clear difference
between the life of a
London Met cop and the
life of a quite rural cop.
Also props like Angels
note book which he uses
regularly gives the
impression that he is a
very well organised and
professional officer.
Mise-en Scene
The setting of the film is firstly set in
London but mostly set in the rural town of
Sandford. The London setting is very
expensive and modern looking, with the
very large police station with the London
busses in that scene making it clear to the
audience that it is a very British film. As
Angel is the best officer in the Met (the
best force in the Britain) he is shown to be
a very talented officer. The overall look of
sergeant Angel is very professional. He has
all of his correct police equipment when on
duty, compared to his college Danny who
isn’t very smartly dressed and not wearing
the correct equipment for the job. When
Nickolas first arrived in Sandford he makes
many arrests with under aged drinkers in
the local pub and he also arrests Danny
(who he doesn’t know yet) for trying to
drive a car while drunk and almost running
Nickolas over.

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Film Review
The storyline of the film: PC
Nicholas Angel (Simon Pegg) is the
best cop of London’s Metropolitan
police. He is out performing his
colleagues and making them all look
bad; as a result of this, his superiors
chose to promote him to Sargent in
this rural sleepy town of Sandford.
When he arrives at the town he is
paired with Danny Butterman (Nick
Frost). Everything seemed normal and
quiet in the town until after a few days
after he arrived two actors were found
dead. Everyone believes that is was an
accident and that “accidents happen
all the time round here.” ButAngel
doesn’t accept that and starts digging
further and further into the suspicious
lives of the towns people as more and
more “accidents” continue to happen.
The budget of the film was
£8,000,000 this budget made it
possible for the producers to add
more into the film like special effects.
The special effects like to explosions
and gore of the injuries that happen.
Also a higher budget means they can
afford more expensive and better
quality cameras and equipment to
get the good shots.Therefore making
it eye catching and more exciting for
the viewers. It made $23,618,786 in
total worldwide; this was a huge
success even though people didn’t
think it would be able to be anything
like as successful as the previous film
Shaun ofThe Dead.
The package of the film
includes Simon Pegg and
EdgarWright as they both
have history together making
successful films.The film also
uses two very well know
actors (Pegg and Frost) who
are known to be partners in
successful films.The film also
promotes Britain by using
British land marks like the
double decker busses shown
in one of the scenes.The start
quality includes Simon Pegg
who is a comedian and was in
Shawn of the Dead, Spaced
etc. Nick Frost is a comedian
and was in Shawn of the
Dead, Spaced etc. Most of
the cast are well known
comedic actors, which gives
the film a higher reputation
when competing against
other films of a similar genre.

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Page 2
The target audience is comedy fans, action fans, fans of Shaun of
the Dead and fans ofWorkingTitle Fans.The film appeals to most
people as it has something or everyone in the film, like different types
of comedy to suit different people but also has a slightly serious side
at certain points in the film.This would appeal to action and
adventure film fans also there is quite a lot of mystery which would
appeal to people who like that.
This close up shot of Simon Pegg when he is in the
supermarket going to try and arrest the people behind all
the murders.This shot focuses the audience on Pegg’s facial
expressions to show the audience his determination.
This shot of Simon Pegg is a medium shot, the background
on this shot is blurred, this is to focus the attention of the
audience to the guns he is carrying.
This is a long shot of Frost and Pegg trying to catch the
swan, this shot show a large amount of background and
allows the audience to see what is happening.
This mid angle shot is used to show a character or
characters socialising with each other, so that they are all
seen by the audience to be the

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Target Audience
WorkingTitle’s target audience is mainly the
British public but also focuses on the American
audiences as the big film distributor originate from
there. Also the American audience is larger than
the British audience therefore there is more profit
to be made overseas.

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Distribution
Advertising
There are many different film distribution companies, like Universal,
Entertainment One UK, Lionsgate, Sony Pictures, Warner Bros. and
many more.The film distributor is responsible for the advertising of
that particular film.The distributor aims to make to most profit they
can, depending on the budget of the film they can spend a massive
amount of money advertising. But if the adverting pays off the
distribution company and make high profits.
Hot Fuzz was distributed by Universal Pictures which
is a very well known and successful company.
Above the line advertising would involve usingTV interviews, radio
station, and an interview.
Below the line advertising would involve things likeTV adverts,
internet sharing, advertising posters in the centre of different cities.

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results/ analysis Page 1
0
0.5
1
1.5
2
2.5
3
3.5
Male Female
Question 1: Gender
0
0.2
0.4
0.6
0.8
1
1.2
under
10
11-15
years
16-20 21-25 26-30 31-35 36+
Question 2: Age
0
1
2
3
Question 3: How often
do you watch film?
0
0.5
1
1.5
2
2.5
3
3.5
Action
Horror
Ganster/Cri…
Comedy
Romance
Western
War
Sci-Fi
Dance/Musi…
Adventure
Drama
Historical
Question 4: What genre of
films do you like to watch?
0
0.5
1
1.5
2
2.5
Question 5: Why do you like
certain genres?
0
1
2
3
Haven't see
it
YouTube TV advert Related
website
Question 6: Where did you watch
the trailer?
¾ of the people asked where male.This
could be because the film appeals more
to the male audience due to the action
and violence.
All of the people asked where aged
between 16-20 years.
The favourite genre of the people asked
was action, horror and comedy. Hot Fuzz
is an action comedy type of film so
appeals to fans of action and comedy.
The film was rated very highly. It was
rated between 6-9 and the work of the
director was also rated between 6-9.
Most people said that the story line and
famous cast of a film attracts them to
watch it. Hot Fuzz has a brilliant
storyline which keeps the audience
hooked. And it also has many very well
know comedic actors, this boost the
profile of the film and encourages
people to watch the film just because of
the start quality.
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0
1
2
3
4
5
Question 7: Where did
you watch the film?
0
1
2
3
4
Own interest A friend
wanted to
watch it
People have
given good
feed back
Question 8: Why did you
watch the film?
0
1
2
3
TV Radio Posters Word of
mouth
Question 9: How did you
hear about the film ?
0
1
2
3
1 2 3 4 5 6 7 8 9 10
Question 10: On a scale of
1-10 what would you rate
the film?
0
0.5
1
1.5
2
2.5
Bellow £5 £5-£7 £8-£10 £10 and
above
Question 11: How much
would you be willing to
spend on a DVD of the
film?
0
1
2
3
1 2 3 4 5 6 7 8 9 10
Question 12: How would
you rate the directing of
the film?
0
0.5
1
1.5
2
2.5
Famous
Director
Famous
cast
Storyline Genre Good
trailer
Question 13: What encourages
you to watch a film?
Page 1

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Next Page
The aim off the BBFC is to give films a rating based on the content of
that film.A film can be rated either U, PG, 12, 12A, 15, 18, and R18.
Every 4-5 years, the BBFC carries out a public consultations to find out
what everyone thinks about the age rating of films before they are
released and if the classification standards are up to the standard of the
public.
Hot Fuzz is rated a 15 by the BBFC as the
film contains very strong language and
strong comic bloody violence.

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Ofcom (Office of Communications) is government
approved and regulates films and media, they also have a
wide-range of powers across the television, radio, telecoms
and postal sectors
The ASA (Advertising Standards Authority) is the UK’s
independent regulator for advertising in all media.We apply
the Advertising Codes, which are written by the Committees
of Advertising Practice. Our work includes acting on
complaints that are made and checking the media to take
action against misleading, harmful or offensive
advertisements that cause upset to consumers.

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Inoculation/Desensitisation Model- says
long term exposure to repeated media
messages make the audience immune to them,
so they will no longer be shocked by it.
Problems with this model- despite many
things being normalised by the media not all
people are violent, it also ignores changes in
culture like attitudes to swearing and other
attitudes which have changed over time and
treats the audience as passive.
The CultivationAnalysis- is heavily based
on ideology for example teen agers are violent,
pensioners are old fashioned and the French
are all romantic.The media reinforces these
ideas through people being stereotyped in the
media.
TheTwo Step flow Katz and
Lazarsfeld- says the audience receives
media messages through opinion leaders,
individuals who pay close attention to the
media and filter information the family and
friends, so receive messages without
consuming the text.This model is treating
the audience as active and not passive.
Gratifications Model- identifies for
needs that are met by viewing television,
suggest that audiences make active use of
media to fulfil their needs.The four needs
are Escapism, Personal Identity,
Information/Surveillance, and Social
Interaction.
ReceptionTheory- this is the ides that
an active audience has to decode the
meaning within the text, therefore different
audiences will do so in different ways.
Preferred reading is where the reader
accepts the dominant reading of the text as
it reflects the views or beliefs of the
audience.Oppositional reading is when
Active and PassiveAudiences
P.I.E.S-Personal Identity, Information, Entertainment, and Social Integration.
someone makes a conscious
rejection on the preferred meaning.
Negotiated reading is when
someone understands the meaning
but it doesn’t relate to them so is of
no interest for them to decode it.
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Active and PassiveAudiences
Pick and MixTheory- this is the
idea of audiences that ignore some
aspects and choose aspects which
suit them the best at the time. New
ways of viewing media like on
demandTV and Netflix for example,
allow us to create our own viewing
schedule.
Reality TV needs- programs like
Celebrity Big Brother meet
escapism/entertainment needs,
information needs, personal
identity needs, and social
interaction needs.
Factor effecting media response- is
gender, age, and ethnicity.
Marxism- says that the media is controlled
by whoever is in power politically and
economically.
We consume media texts
because it gives us
reassurance, voyeurism
(please of watching
someone without being
watch), and intertextuality
(pleasure of spotting
references to other media
texts).
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Active and passive audience questionnaire
1. What is a active audience?
2. What is a passive audience?
3. Would you class yourself as a active or passive
audience member?
4. In your opinion is it better to be a passive
audience or a active audience?
5. Do you think film producers prefer an active or
a passive audience?
6. Why do you think film producers prefer that
type of audience?
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Justification of the film’s rating
The film Hot Fuzz is rated 15 by the media organisations like the
BBFC.The main factors to why the film was rated a 15 is because of
the use of strong language, horror and violence. The repeated use of
swearing in the film classifies it as a 15 straight away. Depending on
how offensive the words are the film could be rated 18, but as the
words used are not extremely offensive the film is able to be rated
15. Even though works like c**t are used which would normally
result in a film being rated 18, due to the comic nature of this film
the use of that work is not seen as directly offensive to anyone and
doesn’t warrant rating the film 18.
There is a lot of graphic violent in the film but as the film is a spoof of
well know cop movies and action movies. The nature of the violence
isn’t seen as funny and not serious so therefore isn’t seen as
offensive or distressing and doesn’t need to be rated 18.