BAMMC AD-Design Typography

1. Typography
ART OF ARRANGING TEXT, SO THAT
THE LANGUAGE IS VISIBLE

2. Elements of Typography :
1. Typeface
2. Font size
3. Leading (Line Spacing)
4. Tracking (adjusting space between group of letters)
5. Kerning (adjusting space between two letters)

3. Typeface Fonts

4. Leading (Line Spacing)

5. Tracking (adjusting space between group of letters)

6. Kerning (adjusting space between two letters)

8. Features Of TYPOGRAPHY

10. - Less is more
Keep the number of fonts on
your page to a minimum. It’s
much better to use two or three
different fonts effectively than it
is to use seven or eight different
fonts to make one confusing
jumble of type.

24. Assignment
Write your name with the meaning
described in the name itself.
All the Best 