business plan of a full fledged restaurant made by good fied work by the team

3. EXECUTIVE SUMMARY
 Zaoq Restaurant is a 60 seat fine-dining restaurant
 We focus on our Indian-Chinese and continental menu with a touch of
Arabic influence
 We will be located in Hebbal,Kempapura
 Zaoq Restaurant will feature a cozy dining room and an elegant lounge.
 The restaurant will be open seven days a week. We will offer special
theme nights to attract new customers to Zaoq
 we will offer a special summer menu, featuring lighter fare, exotic cuisine,
as well as non-alcoholic offerings
 With a start-up expenditure of Rs.73 lakh we can generate profit
approximately 25% in sales by the end of year one, and produce good net
profits by the end of year two.

4. Mission:
To ensure that each guest receives prompt, professional,
friendly and courteous services.
To provide at a fare price nutritional, well-prepared meals using
quality ingredients.
To thank each guest for the opportunity to serve them.
Vision:
 Be fast:- The quickest response time in the industry
 Be Global:- A diversified ambience, multi-national customer
and supplier base.

5. Objectives
 Zaoq Restaurant's objectives for the first three years of
operation includes:
 Keeping food cost under 35% revenue.
 Keeping employee labor cost between 24-29% of revenue.
 Stay as a small restaurant with excellent food and service.
 Initial investment is 73 lakh which is detailed below
 Expand our marketing and advertising in Bangalore.
 Achieve 12% return on investment to investors for the first two
years and 15% for the next three years.

7. Pricing strategy
 Prices for drinks will range from Rs.150 for simple teas or
small coffees to Rs.200 for certain mock tails. Prices for
appetizers will range from Rs.160 to Rs.190 for single
servings and Rs.290 to Rs.390 for group dishes (serving 4-6
people).
 Flavored tobacco for hookah pipes will be sold as well for
Rs.250 for the first round and Rs.190 for subsequent rounds
and which includes various flavor

8.  FINANCIAL PLAN
The business is expected to grow significantly in its first three years as it meets
the market need for an alternative to local youth-oriented hookah bars. Growth
to a second location will occur in the fourth year, financed by the cash reserves
of the business.
Start-up Funding
While the owners will invest substantially in the company, the bulk of the start-up
funding will be provided primarily by outside investors, with an additional long-
term loan against the assets of the hotel. Credit card debt will make up the
remainder.
Investors will be provided with 40% of shares for their investment, as the current
partners are contributing considerable sweat and financial equity of their own,
as well as their specific expertise and credibility

10. Start-up expenses
Small wares 202500
Crew training 105000
Advertising 267500
Rent 100000
Designing 300000
Insurance deposits 500000
Total 1475000
Start-up Assets 800000
Cash required 2000000
Start-up Inventory 675000
Other current assests 550000
Long-term assets 800000
Total assets 5825000
Total requirements 6300000
FINANCE

13. • Assortment of organic teas
• Assortment of organic coffees
• Fruit juices and juice blends
• "Mocktails" featuring fruit juices and fresh fruit
• Salads
• Crudite and dips
• Pita or pita chips and hummus/other dips
• Falafel
• Spinach fatayer
• Onion rings
• Fried fava beans
STARTERS TO GO WITH HOOKAH

14.  cherry
 Strawberry
 Blackberry
 Mixed Fruit
 Apple
 Licorice
 Candy
 Jasmine
 Banana
 Rose
 Grape
 Lebanese Blend
 Pistachio
 Orange
 Peach
 Vanilla
 Mango

15. MARKET SEGMENTATION
 Happy Couples: The restaurant will have an intimate, romantic,
sophisticated atmosphere that encourages people to bring dates
and to have couples arrive. Zaoq wants to be a search place where
people meet each other and develop a network. These young
couples are generally very successful but balanced and won't be
spending as much on drinks.
 Family: The perfect place for a family dinner. Families will come for
the accommodative menu and friendly service. The excellent value
in their meals will keep Zaoq in favor with the parents

16.  High-end Singles: We will attract them with our decor and
layout. Our international menu, striking artwork, excellent
service and engaging clientele will confirm the feeling of
being in "the coolest place".
 Tourists: Zaoq will be a destination with its attractive
atmosphere, international menu, and outdoor patio

18. Sales Strategy
 Our sales plan is to establish and maintain position with our
local customers. The strategy is to build more customers in
order to increase revenue. Sales in our business is client
service. It is repeat business. We will focus on making all our
customers happy with our food, service and entertainment
options.
 Our strategy in the restaurant is to have an experienced staff
that know the food, wine and liquor. We will train every new
employee so they will fit in with Zaoq concept, which is
"Wonderful food, reasonably-priced wine and knowledgeable
service in an outstanding atmosphere."

20. ADVERTISING
 Website Marketing Strategy
Direct advertising will include Google ads, Facebook ads, and targeted ads on
a few area websites. Rs. 65,000 a month will be devoted to this type of
advertising in the first year.
Search engine optimization will begin during the development of the website
through its initial design and will continue with an outsourced firm retained to
continue SEO work for ₹ 65,000 a month.
The community of customers will generate word-of-mouth and online
referrals by inviting friends to the Hookah Bar official website or through
Facebook.

21. Personnel Plan
Staff will include
 General manager who will be overall in charge of the restaurant
Host - reception
Servers – Takes orders
Following chefs
Executive Chef
Sous Chef
Chef Garde – For cold items
Pastry Chef – pastrys and deserts
Prep cooks working under these chefs (2 each)
Bussers – cleaners
Barista – coffee/tea
Dish washers
Initially there will be limited staff, and then they will be recruited as and when the expansion plans are made

22. How Restaurants Are Using Technology to Deliver
Better Customer Service
so far, restaurants have been slow to take to technology, but a few chains are
breaking new ground. Here's a look at some of the recent innovations:
Mobile ordering. This is one area where fast-food chains are in the forefront.
Domino's pizza is so far along with it.
ipad order kiosks. Why wait in line if you can file your order at a kiosk
immediately, and then sit down and relax
Facebook ordering. This may be the biggest technology leap coming in the next
year, as nearly 100 percent of restaurant owners say they plan to have a facebook
presence by next year.

23. THREE TECHNOLOGY TRENDS FOR
RESTAURANTS
Payments
Every business should have security measures in place to protect their own payment
networks as well as to protect their customers’ card data. With these disruptions occurring in
consumer credit cards, mobile wallets are emerging as a viable, and secure, alternative for
payments.
Mobile Consumer Engagement
Mobile commerce transactions are expected to top $142 billion in 2016, according to a report
from Forrester Research. In fact, recent data suggests that those consumers who place
orders online are also more loyal to the brand.
Employee productivity
The challenge of any operator continues to be managing their cost of labor. Fortunately,
consumer-focused technology advances also have a direct and positive impact on employee
productivity.

24. Exit Strategy
 No one attempts a business anticipating failure, however sometimes
ventures do not fulfill their promise.
 We at Zaoq are committed to our concept and its viability. In the event that
our venture cannot achieve profitability and retire the encumbrances; we
will first attempt to sell the operation and use the proceeds to clear all
outstanding balances