Nine crucial ways wearable technology influences social media. Introduced by Caitlin Jeansonne on October 6, 2015, at Pubcon 2015 in Las Vegas. Particularly in recent years, popularity in wearable technology has skyrocketed. In the second half of 2014 alone, the market for wearable technology expanded 600+% compared to the first. It is predicated that by 2015, 1 in five people will have some kind of technology "wearable" and that by 2018 the industry as a whole will hit $14 billion. This presentation focuses on everything you need to know to be ready and informed on the future that is the wearable technology market.

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Wearable tech +
social media
Presented by:
Caitlin Jeansonne
Social Strategist, MMI Agency
@qcait | @mmiagency
@qcait |

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Caitlin Jeansonne
@qcait |

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9 key ways wearable tech
affects social media
@qcait |

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#1. Wearables
have the potential
to cut through
consumers’
natural ad block
@qcait |

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#2. The rise of new
social communities
around connected
objects
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#3. Increased speed
of engagement
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#4. More data means
more targeting
options, but screen
size is limited
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#5. Content
becomes
(even more)
concise
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#6. Storytelling
remains key

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On the Apple Watch
Twitter App
✕Users can’t: Click a link
✓Users can: Retweet,
reply, favorite, follow
#7. Call to action changes
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#8. Privacy becomes more nuanced
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#9. Useful content wins
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Takeaways
• Know your audience
• Tell your brand story in a meaningful and concise way
• Look for opportunities for micro-content
• Beyond your logo – define brand assets, including commonly
used images and taglines
• Seek to provide value
• Monitor social conversations about your brand/industry
• Stay on top of wearable technology developments
@qcait |