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M. Bernard Potter 
716.819.6496 Cell 
melvin.potter@TownsquareMedia.com
Format: Country 
Weekly Listeners: 191,300 (A 12+) 
Unique Online Visitors: 83,284 per month 
Average Age: 52 
55-64 
14.9% 
65+ 
10.3% 
 Ranked #1 A18-64 s 
 Loyal audience, listens longer & not button pushers! 
 Two Acoustic Shows & Taste of Country 
(20k+ sell out attendance) 
 Exclusive Country audience 
 Listeners you DON’T REACH ELSEWHERE! 
Women 
55.0% 
Men 
45.0% 
18-24 
14.9% 
25-34 
16.4% 
35-44 
17.0% 
45-54 
26.4% 
<$25k 
14.5% 
$25k- 
$34k 
16.1% 
$35k- 
$49k, 
15.2% 
$75k+ 
30.4% 
$50k- 
$74k, 
23.8% 
Core Artists: 
Brad Paisley, Carrie Underwood, Keith Urban, Kenny Chesney, Rascal Flatts, George Straight, Reba McEntire, 
Sugarland, Miranda Lambert, Blake Shelton, Toby Keith, Taylor Swift, Tim McGraw, Lady Antebellum, Jason 
Aldean, and lot more!
Format: Adult Hits, 
Weekly Listeners: 118,700 (A 12+) 
Unique Online Visitors: 24,317 per month 
Average Age: 38 
65+ 
0.7% 
 Music is 80’s to Current 
 Clutter and talk free 
 Family friendly “Rock” station with broad music appeal 
 Young, professional audience 
Women 
43.9% 
Men 
56.1% 
18-24 
55-64 6.6% 
10.1% 
35-44 
29.7% 
45-54 
27.3% 
25-34 
25.6% 
<$25k 
11.7% 
$25k-$34k 
14.2% 
$35k-$49k, 
$75k+ 
36.0% 
$50k-$74k, 16.2% 
21.9% 
Core Artists: 
Tom Petty, No Doubt, Van Halen, Stone Temple Pilots, Rolling Stones, Green Day, U2, Goo Goo Dolls, Journey, 
R.E.M, Bon Jovi, Red Hot Chilli Peppers and lots more! (Jack play more than 400 artists and we really we don’t 
have a core artists list like most stations).
25-34 
20.2% 
35-44 
11.6% 
45-54 
24.4% 
65+ 
20.5% 
55-64 
16.3% 
Format: Adult Contemporary 
Weekly Listeners: 132,900 (A 12+) 
Unique Online Visitors: 52,903 per month 
Average Age: 42 
 #1 at work station 
 Affluent listeners, over half have HH income of $50k + 
 Predominately female listenership, working mom’s 
 Women make or influence 82% of all decisions 
Women 
63.0% 
Men 
<$25k 37.0% 
8.9% 
$25k-$34k 
15.8% 
$35k-$49k 
$75k+ 
24.4% 
$50k- $74k 22.1% 
23.4% 
Core Artists: 
Daughtry, John Mayer, Taylor Swift, Kelly Clarkson, Train, Pink, Goo Goo Dolls, Madonna, Katy Perry, Mariah 
Carey, and lots more!
Format: Urban Contemporary 
Weekly Listeners: 120,000 (A 12+) 
Unique Online Visitors: 51,058 per month 
Average Age: 36 
18-24 
22.2% 
25-34 
65+ 
3.4% 
55-64 
10.0% 
45-54 
18.9% 
35-44 27.8% 
17.7% 
 Exclusive urban audience 
 Higher time spent listening 
 Listeners you DON’T REACH ELSEWHERE! 
Women 
66.6% 
Men 
33.4% 
<$25k 
31.7% 
$25k- 
$34k 
17.3% 
$50k- 
$74k 
9.2% 
$75k+ 
13.5% 
$35k- 
$49k 
28.3% 
Core Artists: 
Faith Evans, Trey Songz, Fantasia, Lloyd, R. Kelly, Jennifer Hudson, Jaime Foxx, Jazmine Sullivan, Ne-Yo, Keri 
Hilson, Nicki Minaj, Jeremih, Bobby V, Rihanna, Keyshia Cole, Beyonce, Drake, Mary J. Blige, Musiq Soulchild 
and lots more!

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TSM LISTENER PROFILES (2)

  • 1. M. Bernard Potter 716.819.6496 Cell melvin.potter@TownsquareMedia.com
  • 2. Format: Country Weekly Listeners: 191,300 (A 12+) Unique Online Visitors: 83,284 per month Average Age: 52 55-64 14.9% 65+ 10.3%  Ranked #1 A18-64 s  Loyal audience, listens longer & not button pushers!  Two Acoustic Shows & Taste of Country (20k+ sell out attendance)  Exclusive Country audience  Listeners you DON’T REACH ELSEWHERE! Women 55.0% Men 45.0% 18-24 14.9% 25-34 16.4% 35-44 17.0% 45-54 26.4% <$25k 14.5% $25k- $34k 16.1% $35k- $49k, 15.2% $75k+ 30.4% $50k- $74k, 23.8% Core Artists: Brad Paisley, Carrie Underwood, Keith Urban, Kenny Chesney, Rascal Flatts, George Straight, Reba McEntire, Sugarland, Miranda Lambert, Blake Shelton, Toby Keith, Taylor Swift, Tim McGraw, Lady Antebellum, Jason Aldean, and lot more!
  • 3. Format: Adult Hits, Weekly Listeners: 118,700 (A 12+) Unique Online Visitors: 24,317 per month Average Age: 38 65+ 0.7%  Music is 80’s to Current  Clutter and talk free  Family friendly “Rock” station with broad music appeal  Young, professional audience Women 43.9% Men 56.1% 18-24 55-64 6.6% 10.1% 35-44 29.7% 45-54 27.3% 25-34 25.6% <$25k 11.7% $25k-$34k 14.2% $35k-$49k, $75k+ 36.0% $50k-$74k, 16.2% 21.9% Core Artists: Tom Petty, No Doubt, Van Halen, Stone Temple Pilots, Rolling Stones, Green Day, U2, Goo Goo Dolls, Journey, R.E.M, Bon Jovi, Red Hot Chilli Peppers and lots more! (Jack play more than 400 artists and we really we don’t have a core artists list like most stations).
  • 4. 25-34 20.2% 35-44 11.6% 45-54 24.4% 65+ 20.5% 55-64 16.3% Format: Adult Contemporary Weekly Listeners: 132,900 (A 12+) Unique Online Visitors: 52,903 per month Average Age: 42  #1 at work station  Affluent listeners, over half have HH income of $50k +  Predominately female listenership, working mom’s  Women make or influence 82% of all decisions Women 63.0% Men <$25k 37.0% 8.9% $25k-$34k 15.8% $35k-$49k $75k+ 24.4% $50k- $74k 22.1% 23.4% Core Artists: Daughtry, John Mayer, Taylor Swift, Kelly Clarkson, Train, Pink, Goo Goo Dolls, Madonna, Katy Perry, Mariah Carey, and lots more!
  • 5. Format: Urban Contemporary Weekly Listeners: 120,000 (A 12+) Unique Online Visitors: 51,058 per month Average Age: 36 18-24 22.2% 25-34 65+ 3.4% 55-64 10.0% 45-54 18.9% 35-44 27.8% 17.7%  Exclusive urban audience  Higher time spent listening  Listeners you DON’T REACH ELSEWHERE! Women 66.6% Men 33.4% <$25k 31.7% $25k- $34k 17.3% $50k- $74k 9.2% $75k+ 13.5% $35k- $49k 28.3% Core Artists: Faith Evans, Trey Songz, Fantasia, Lloyd, R. Kelly, Jennifer Hudson, Jaime Foxx, Jazmine Sullivan, Ne-Yo, Keri Hilson, Nicki Minaj, Jeremih, Bobby V, Rihanna, Keyshia Cole, Beyonce, Drake, Mary J. Blige, Musiq Soulchild and lots more!