The study about corpoarate social responsibilities towards the common property resources

1. The Study on Corporate Social
Responsibility on Common
Property Resource Management
in
Tamil Nadu

2. Introduction
 India is the first country in the world to make corporate
social responsibility (CSR) mandatory, following an
amendment to The company act, 2013 in April 2014.
 Organizations in India have been quite sensible taking up
CSR initiatives and integrating them into their business
processes.
 It has become progressively projected in the Indian
corporate setting because organizations have recognized
that besides growing their businesses, it is also important
to shape responsible and suitable relationships with the
community at large.

3.  Companies now have specific departments and teams that
develop specific policies, strategies, and goals for their
CSR programs programs and set separate budgets to
support them.
 The concept of CSR is underpinned by the idea that
corporations can no longer act as isolated economic
entities operating in detachment from border society.

4. Some of the drivers pushing business towards CSR
include
1. The shrinking role of government
In the past, governments have relied on legislation
and regulation to deliver social and environmental objectives
in the business sector.
Shrinking government resources, coupled with a
distrust of regulations, has led to the exploration of voluntary
and non-regulatory initiatives instead.
2. Demands for greater disclosure
There is a growing demand for corporate disclosure from
stakeholders, including customers, suppliers, employees,
communities, investors, and activist organizations.

5. 3. Increased customer interest
There is evidence that the ethical conduct of companies
exerts a growing influence on the purchasing decisions of
customers.
In a recent survey by Environics International, more than
one in five consumers reported having either rewarded or
punished companies based on their perceived social
performance.
4. Growing investor pressure
Investors are changing the way they assess companies'
performance, and are making decisions based on criteria that
include ethical concerns. The Social Investment Forum reports
that in the US in 1999, there was more than $2 trillion worth of
assets invested in portfolios that used screens linked to the
environment and social responsibility

6. 5. Competitive labour markets
Employees are increasingly looking beyond paychecks
and benefits, and seeking out employers whose philosophies
and operating practices match their own principles.
In order to hire and retain skilled employees,
companies are being forced to improve working conditions.
6. Supplier relations
As stakeholders are becoming increasingly interested in
business affairs, many companies are taking steps to ensure
that their partners conduct themselves in a socially
responsible manner. Some are introducing codes of
conduct for their suppliers, to ensure that other companies'
policies or practices do not tarnish their reputation

7. Some of the positive outcomes that can arise when
businesses adopt a policy of social responsibility
include:
1. Company benefits:
 Improved financial performance;
 Lower operating costs;
 Enhanced brand image and reputation;
 Increased sales and customer loyalty;
 Greater productivity and quality;
 More ability to attract and retain employees;
 Reduced regulatory oversight;

8. 2. Benefits to the community and the general public:
 Charitable contributions;
 Employee volunteer programmes;
 Corporate involvement in community education,
employment and homelessness programmes;
 Product safety and quality.
3. Environmental benefits:
 Greater material recyclability;
 Better product durability and functionality;
 Greater use of renewable resources;
 Integration of environmental management tools into
business plans, including life-cycle assessment and costing,
environmental management standards, and eco-labelling

9. CSR Trends in India
 FY 2015-2016 witnessed a 28 percent growth in CSR
spending in comparison to the previous year.
 Listed companies in India spent US$1.23 billion
(RS83.45billion) in various programs ranging from
educational programs, skill development, social
welfare, healthcare , and environment conservation.
 The education sector received the maximum funding
of US$ 300 million (Rs20.42billion) followed by
healthcare at US$240.88 million ( Rs.16.38 billion).

10.  While programs such as child mortality, maternal health,
gender equality, and social projects saw negligible spend.
 In terms of absolute spending, Reliance industries spent
the most followed by the government- owned National
Thermal Power Corporation(NTPC) and Oil &Natural
Gas(ONGC).
 2017 CSR spends are predicted to further rise with
corporates aligning their initiatives with government
programs such as Swatch Bharat (Clean India) and Digital
India to foster inclusive growth.

11. Swatch Bharat
(Clean India)

12. Corporate Social Responsible activities in Tamil Nadu
 Eradicating hunger and poverty and malnutrition,
promoting preventive healthcare and sanitation and
making available safe drinking water.
 Promotion of education ; including special education
and employment enhancing vocational skills especially
among children, women, elderly and the differently
abled and livehood enhancement projects.
 Training to promote rural sports, nationally
recognized sports and paraolympic and olympic
sports.

13.  Contributions of funds provided to technology incubators
located within academic institutions which are approved
by the central Government Rural development projects
 Contribution to the Prime Minister's National Relief Fund
or any other fund set up by the Central Government or the
State Governments for socio-economic development and
relief and welfare of the Scheduled Castes, the Scheduled
Tribes, other backward classes, minorities and women;

14.  Protection of national heritage, art and cultue including
restoration of buildings and sites of historical importance
and works of art; setting up of public libraries; promotion
and development of traditional arts and handicrafts.
 Ensuring environmental sustainability, ecological balance,
protection of flora and fauna, animal welfare, agro-
forestry, conservation of natural resources and maintaining
of quality of soil, air and water.

15. DISASTER REHABLITATION
•Wipro Care adopted
Pushpavanam village
in tsunami-ravaged
belt of Tamil Nadu.
•Earlier work :
Orissa- cyclone in
1999, Gujarat-
earthquake in 2001.

16.  SITUATION : water flooding causing damage to
main motor able road
 OPPORTUNITY : to tap & harness the rain water
 SOLUTION : collection of water, filtering, softening
and then STP treatment
 ECO IMPACT : reduction in ground water
depletion.
RAIN WATER HARVESTING
(ECO EYE : To strike a balance with
environment, Wipro formed Eco Eye a few
years ago to bring all their green initiatives
under one banner, and to incorporate better
ecological balance in every project they
execute.)

18. CSR on Common Property Resources in Tamil Nadu
common property resources in the rural areas can be
identified and developed.
The focus on all-round development of the communities
located in rural areas around company’s plants can be
selected for CSR activities.
The partners in development are government bodies,
district authorities, village panchayats and the end
benficiaries- the villagers.

19. Project identification mechanism
All CSR projects to be planned in a participatory manner, in
consultation with the community, literally sitting with
them, and gauging their basic needs.
 The extension method "participatory rural appraisal",
which is a mapping process. Subsequently, based on a
consensus and in discussion with the village panchayats,
prioritise requirement of the communities.
 Village meetings can be held periodically to elicit
feedback on the benefits of community programmes and
the areas where these needs to be fedup

20.  Implementation is the responsibility of the community and
the team of corporates, as is the monitoring of milestones
and the other aspects. Monitoring entails physical
verification of the progress and the actual output of the
project.
 In Tamil Nadu CPRs include community forest, pasture,
common dumping and threshing grounds, rivers and
village wastelands etc. In the legal sense some of them are
belong to other agencies (eg: the village waste lands
belonging to the revenue department of the state) but
they are used and managed by the village communities.

21.  Despite differences in some of their specific uses and
the legal nomenclatures in the village revenue records,
most of them are less
separable in terms of:
(i) Utility - as sources of varied biomass;
(ii) The current vegetative make up consisting of sparse
trees, shrubs, grasses and empty patches, seasonality
of product flows;
(iii) The usage regulations or rather disregard of them
and consequent pace and pattern of their degradation;
and
(iv) The coverage of most of them without
discrimination under public programmes like social
forestry.

22. conclusion
Common property resources became open access
resources, inviting the well known “tragedy of commons”.
As a part of democratic program, the elected village
panchayats were given the responsibility to administer and
implement the development and welfare activities at the
village level.
Management of CPRs also became their responsibility, but
panchayats often confined their role to securing
Government grants for CPRs but failed in operation.

23. In this scenario, combined effort from corporates (CSR)
and panchayats become a new hope in common property
resource management.

24. THANK YOU