Présentation de Thierry Cellerin lors du Petit déjeuner de l'innovation #3 à la MEF

1. Reinventing Video Advertising
• La vidéo en ligne ou la révolution
• de la communication sur internet

2. Involve top influencers in
your brand
communication
Support and develop
the French tech
community
Diffuse your brand videos
among premium publishers
FOUNDER OF
BUZZFACTORY
GENERAL MANAGER
OF
TEADS RUSSIA
COMITE DE
PILOTAGE
FRENCH TECH HUB
// ABOUT ME
THIERRY CELLERIN

3. 2,000+ advertisers
25
global offices including
New York,, London, Paris, Miami,
Hamburg, Milan, Madrid, Rome1,5B videos served globally
each month
40,000 vertically
specialized
publishers
120+ R&D employees
500+ premium publishers
420+ global employees
$150M
2014
estimated
revenue
Teads is the European specialist in
OUTSTREAM native video formats
// ABOUT TEADS

4. POURQUOI LA VIDEO EN LIGNE

5. // Media consumption has changed

6. They spend on
average 30%
more time on
Internet
TV

7. // TV ads are too expensive

8. // Digital videos could be highly targeted

9. // Digital videos have great performance

10. PROBLEMES LIEES AUX
FORMATS

11. VIDEO
2.ONLINE FRAUD1.POOR OFFER

12. ads
(Russia)
Video Banners Pre-Rolls True view

13. // Problems of online video ad formats
(Russia)
Video Banners
NO CONTROL OF VIEWABILITY = HIGH RISK OF
FRAUD

14. // Problems of online video ad formats
True view

15. // Problems of online video ad formats
(Russia)
Premium video
inventory is
EXPENSIVE
and NICHE
Pre-Rolls

16. // We must reconsider the way to advertise

17. http://www.youtube.com/watch?v=ibcbVK-0Fuw
// Digital video Fraud

18. Source : CPM Display - comScore vCE Charter Study 2012
Are those 69% of impressions visible long enough?
By “ads viewed” we mean: 50% of the viewable area of the format has been
displayed on the screen for at least 2 consecutive seconds (source IAB)
> Watch explanatory video "50% of pixels Ad in view for one second” http://goo.gl/Mx73V
31 % 69 %advertising campaigns
are never viewed
of advertising campaigns
are viewed by the user
http://www.youtube.com/watch?v=H7STeslWC6E
http://www.youtube.com/watch?v=IVa4n0bASig
// 1. Display video formats’ poor viewability

19. // 1. Display video formats’ poor viewability

20. Teads invented « out stream »
native video formats

21. ADAPTIVE
VIEW-TO-PLAY
HD VIDEO
CONTEXTUAL
CUSTOMIZABL
E
MEASURABLE

22. Thierry Cellerin
General Manager Russia
// Publishers
E.: thierry.cellerin@teads.tv
M.: +7 985 44 22 544
Thank you for your
attention !