Like a marriage or partnership, an agency should become an extension of the client's marketing department and be viewed as part of the team as opposed to a vendor or supplier. In order for a relationship like this to develop and flourish, both parties need to share similar values and ethics while trusting and enjoying the interactions among the individuals from each organization.

1. Relationship
The Client-Agency
Presented by

2. Relationship
The Client-Agency
The key to
successful
relationships is:
effective,interactive
communications.

3. Relationship
The Client-Agency
This is also true for
marketing
communications
agencies
clients.
and their

4. Relationship
The Client-Agency
To ensure these
communications
tips:
channels remain open
between parties follow
these

5. Relationship
The Client-Agency
values1. Share

6. Relationship
The Client-Agency
Like a marriage, the
agency becomes an
extension
team.
of the client's marketing
department and is
viewed as a part of their

7. Relationship
The Client-Agency
In order for a
relationship like this to
develop, both parties
need to share similar
values while trusting
and enjoying the
the interactions
between organizations.

8. Relationship
The Client-Agency
2. Becomeinvolved

9. Relationship
The Client-Agency
Getting C-level
involvement
and actively
participating
in the brand strategy
provides the agency
insight that builds
successful programs.

10. Relationship
The Client-Agency
This type of
collaboration
allows the agency to
truly understand the
client'sunique
value so it is
reflected in the
creative ideas and
recommendations.

11. Relationship
The Client-Agency
3. Showrespect

12. Relationship
The Client-Agency
There should be a
mutual
understanding
respectand
between parties.

13. Relationship
The Client-Agency
immediately
Any confusion or
questions should be
addressed
with a telephone call
or face-to-face
meeting.

14. Relationship
The Client-Agency
3. Defineexpectations

15. Relationship
The Client-Agency
Each party should
make a concerted
effort to nurture
the relationship with
a give-and-take
approach.

16. Relationship
The Client-Agency
A formal Letter of
Agreement ensures
both parties
understand
the expectations,
responsibilities and
requirements for a
good partnership.

17. Relationship
The Client-Agency
Communicate andshare information
missedbecause without it there will be
opportunities.

18. Relationship
The Client-Agency
To learn more about how
works with its clients visit:
http://mccom.com/clients/

19. Connect with
www.mccom.com
www.mccom.com/blog