Loyalty programs are an effective way that brands now adapt to enhance business growth. Among different types of loyalty programs, one such popular one is an influencer loyalty program. Influencer loyalty programs help brands to attract new customers by influencing the people they trust. Word-of-mouth marketing is the most effective way to promote a product. When customers know their close friends or family members are using your brand's product they are more likely to buy it themselves. Influencer loyalty programs help to identify a brand's most devoted customers and provide them with a more personalized experience. Brands can provide the influencers incentives or rewards for recommending their businesses. Also, reward customers for bringing in new customers. By this brands can make them feel special and build a stronger relationship with customers.

1. Influencer Loyalty Programs:
Unlocking the Benefits of Loyalty
Program
Building Long-Term Relationships
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2. What is Influencer/Referral
Program?
● Loyalty programs is a successful strategy that brands use to reward
their customers for frequent purchases.
● Influencer/referral program is one of the most effective ways to
attract customers.It’s when brands give influencers incentives or
rewards for recommending their business.
● The benefits of having a referral program is it increases customer
satisfaction, helps you gain new customers, and reduces the cost of
acquiring new customers.

3. The Logic
Identify brand
influencers
Promote referrals Reward everyone

4. Features of influencer loyalty
program
Word of
mouth
Expand
customer
base
Monitor
Influencer
activities
Inclusivity

5. 01 -Word of Mouth
● Word-of-mouth marketing has been proven time and time again as one of
the most powerful forms of advertising.
● Referrals plays an important role for brand identity i.e., when you hear
about a product or service from someone you know and trust, it is easier to
make the purchase decision.
● Customers will always be more inclined to buy products and services that
have been recommended by close friends or family members.

6. 02 -Expand customer base
● Influencers are people who have a large following on social media and
through their activities,and they have the power to sway people’s
opinions about products, brands or even other influencers.
● Connecting with influencers is a sure way for brands to expand their
network, get connected with newer audiences and build better
connections with them as well.
● This will helps to enhance brand credibility.

7. 03 -Monitor Influencer activities
● Brands should provide influencers a shareable link through which they
can track down these influencer activities.
● Through this, influencers can receive rewards by the brands for
promoting their business.
● This way, influencers will be more motivated.

8. 04 -Inclusivity
● One of the most important things that brands can do is to be inclusive and
make all customers feel welcome.
● The key to making inclusiveness work for you is fostering relationships with
customers and rewarding them when they bring new customers.
● Make them feel that their presence is essential for the brand success.

9. Speak your
customer’s language
Increase customer
lifetime value
Build brand
credibility
Benefits of influencer loyalty
program

10. Build Brand credibility
● Social media has given brands an opportunity to build their credibility. The
first step is understanding your customers and how they interact with your
brand.
● Brands should take a look at what types of content your audience engages
in order to create more of that type of content and increase engagement
rates.
● This helps brands to enhance their credibility.

11. Increase customer lifetime
value
● In the face of ever-increasing competition from other brands, retaining
customers has become increasingly difficult.
● For most brands, it takes multiple factors before a customer becomes a
repeat buyer.
● With increased brand identity, it would be easier to enhance customer
retention and increase customer lifetime value.

12. ● Many businesses are attempting to take a more customer-centric approach
to their business.
● One way of achieving this is by making sure your brand speak in the tone
and timbre that customers expect from you.
● When customers hear a brand’s message come through someone who
knows their pulse, they will be more likely to stick with the brand longer
and offer feedback or ideas back to the brand.
Speak customer’s language

13. Summary
● A well-executed influencer loyalty program helps brands to maintain
their existing relationships with customers, as well as attract new
ones.
● It also helps build a loyal customer base by rewarding their good
behavior.
● Hence, tailoring an influencer loyalty program with special incentives
and reward programs could be very beneficial for brands to take their
business to next level.

14. THANK YOU
Know more: https://www.retyn.ai/program-types/influencer-
referral