Name: Michael Musgrove City: Louisville,
KY Quick description: Hard working and fun Specialties: Marketing Strategy, Rebranding/positioning, Data analysis, Market research, Project & change management, Communications and much, much more… Family: 1 beautiful wife, 1 beautiful 7 y/o stepdaughter, 1 amazing dog, 2 questionable cats
I went to the University
of South Carolina and majored in English And minored in Business Administration, which I liked more than English. 1 9 9 3 I also did other stuff while in college: Worked 30 hrs/week at law offices Kappa Alpha Order Parliamentarian Rush Chairman Varsity Men’s Lacrosse Beaux Arts
I went back to Charleston
and sold real estate for 3 years • I was the youngest realtor in the area out of 1700+ realtors. • I sold a lot of properties but couldn’t get any listings. • I was offered a desk job with benefits and a steady paycheck. • I took it. 1 9 9 3 | 1 9 9 6
I then became Managing Editor
for Actually me Supervised 7 editors Brought in Fortune 500 clients Proofed over 10,000 sensitive financial press releases every year Met seriously intense deadlines Led our bureau to be and stay #1 in accuracy and turnaround 2000-2004
I earned an MBA from
The U of A. Marketing Strategy concentration Team Leader Engagement manager MBAA Net Impact Entrepreneurship Club Scholarship recipient Lewis Manderson Mentorship Award Graduate Assistant An award of which I am proud2008-2010
Meanwhile… My wife wraps up
her PhD in marketing, also at The University of Alabama. She will be a professor of marketing at Indiana University Southeast in 2011.
So I start NexusOne Consulting
My Clients Include: U of A Office of Technology Transfer CHEnjoy the Heights •Integrated marketing campaigns •Channel marketing strategies •Brand strategy & positioning •Strategy development & implementation •Technological integration •Market research/target market identification •Messaging plans
What I bring to the
table: ∞ Ability to work in virtual teams ∞ Analytic tools ∞ Bringing innovation to market ∞ Business experience ∞ Competitive analysis ∞ Custom integration ∞ Customer insight ∞ Data management ∞ Experience in large-scale survey design ∞ Financial modeling/forecasting ∞ Leadership ∞ Market research ∞ Optimization strategies ∞ Presentation skills ∞ Press release experience ∞ Project management ∞ Quantitative AND qualitative talent ∞ Sophisticated marketing analysis ∞ And even more!