2. Name:
Michael Musgrove
City:
Louisville, KY
Quick description:
Hard working and fun
Specialties:
Marketing Strategy, Rebranding/positioning,
Data analysis, Market research, Project &
change management, Communications and
much, much more…
Family: 1 beautiful wife, 1 beautiful
7 y/o stepdaughter, 1 amazing dog,
2 questionable cats
5. I went off to a boys boarding school in
Virginia for high school
6. I went to the
University of South Carolina and
majored in English
And minored in Business Administration, which I liked more than English.
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I also did other stuff while
in college:
Worked 30 hrs/week at
law offices
Kappa Alpha Order
Parliamentarian
Rush Chairman
Varsity Men’s Lacrosse
Beaux Arts
8. I went back to Charleston and sold
real estate for 3 years
• I was the youngest realtor in the area out of
1700+ realtors.
• I sold a lot of properties but couldn’t get any
listings.
• I was offered a desk job with benefits and a
steady paycheck.
• I took it.
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10. I then became Managing Editor for
Actually me
Supervised 7 editors
Brought in Fortune 500
clients
Proofed over 10,000
sensitive financial press
releases every year
Met seriously intense
deadlines
Led our bureau to be and
stay #1 in accuracy and
turnaround
2000-2004
11. But I wanted more business, less editing.
I bought a franchise.
2004-2006
13. I earned an MBA from The U of A.
Marketing Strategy concentration
Team Leader
Engagement manager
MBAA
Net Impact
Entrepreneurship Club
Scholarship recipient
Lewis Manderson Mentorship
Award
Graduate Assistant
An award of which I am proud2008-2010
14. Meanwhile…
My wife wraps up her PhD in
marketing, also at The University of
Alabama.
She will be a professor of marketing at
Indiana University Southeast in 2011.
15. So I start NexusOne Consulting
My Clients Include:
U of A Office of Technology Transfer
CHEnjoy the Heights
•Integrated marketing
campaigns
•Channel marketing strategies
•Brand strategy & positioning
•Strategy development &
implementation
•Technological integration
•Market research/target
market identification
•Messaging plans
16. But what I really want to do:
Brand Management CEO,
Mid-cap firm
17. What I bring to the table:
∞ Ability to work in virtual teams
∞ Analytic tools
∞ Bringing innovation to market
∞ Business experience
∞ Competitive analysis
∞ Custom integration
∞ Customer insight
∞ Data management
∞ Experience in large-scale survey design
∞ Financial modeling/forecasting
∞ Leadership
∞ Market research
∞ Optimization strategies
∞ Presentation skills
∞ Press release experience
∞ Project management
∞ Quantitative AND qualitative talent
∞ Sophisticated marketing analysis
∞ And even more!
18. What your firm has less of
without me:
Dedication
Experience