3. Product Launch 3
Contents
1 Sales..................................................................................................................................... 4
1.1 Set up training program for sales reps ........................................................................... 4
1.2 Create sales guide........................................................................................................... 4
1.3 Set revenue targets for launch period............................................................................ 4
2 Website................................................................................................................................ 5
2.1 Create product video................................................................................................. 5
2.2 Design pricing page......................................................................................................... 5
2.3 Design landing pages ...................................................................................................... 5
2.4 Design homepage ........................................................................................................... 5
3 Marketing............................................................................................................................. 6
3.1 Create promotional material.......................................................................................... 6
3.2 Create social media launch campaign....................................................................... 6
3.3 Set up a blog ................................................................................................................... 6
4 PR......................................................................................................................................... 7
4.1 Brainstorm press story .............................................................................................. 7
4.2 Identify key influencers .................................................................................................. 7
4.3 Invite influencers to test product................................................................................... 7
4.4 Send press release..................................................................................................... 7
5 Support ................................................................................................................................ 8
5.1 Set up help desk on Zendesk .......................................................................................... 8
5.2 Train support staff..................................................................................................... 8
5.3 Create a user forum........................................................................................................ 8
5.4 Write scripts for tutorial videos...................................................................................... 8
4. Product Launch 4
1 Sales
1.1 Set up training program for sales reps
Use materials from the support team to train product-specific workflows
Create exercises and FAQ sheets for reps
Take a full day to train the group
1.2 Create sales guide
Include feature overview, FAQs, pricing plans and discounts
1.3 Set revenue targets for launch period
... and offer incentives related to the launch targets!
5. Product Launch 5
2 Website
2.1 Create product video
The product video will be embedded on the homepage
2.2 Design pricing page
2.3 Design landing pages
Identify main keywords and create landing pages for each
2.4 Design homepage
Includes product video, feature overview, testimonials, links to pricing plans, SEO text,
footer
6. Product Launch 6
3 Marketing
3.1 Create promotional material
Flyers, brochures, case studies etc.
3.2 Create social media launch campaign
3.3 Set up a blog
http://www.product.com/blog
7. Product Launch 7
4 PR
4.1 Brainstorm press story
4.2 Identify key influencers
Print media
Online media
Bloggers, vloggers
VIPs
4.3 Invite influencers to test product
Send out personalized email to all influencers
Include coupon for Pro account and provide them with all the material they need to
write a review (screenshots, logos, specs...)
4.4 Send press release
http://www.pr.com
8. Product Launch 8
5 Support
5.1 Set up help desk on Zendesk
http://www.zendesk.com
5.2 Train support staff
5.3 Create a user forum
5.4 Write scripts for tutorial videos
COMMENTS
Raphaela Brandner (21/11/2016, 13:43):
I know a good voice artist we could hire for the voice-overs - let me know if you want me to
contact him!
