1. An IoT company in energy monitoring helping small & medium
businesses to reduce their power costs
2. Energy Management Systems(EMS)
“ You can’t reduce power consumption, unless there is energy monitoring per device ”
8 million Small & Medium
Enterprises (SMEs) in India
Real-Time Energy
Monitoring
With Energyly, you can
measure power consumption
of each device
3. Top reasons to choose Energyly
Smartphone Compatible
Use your mobile phones to track
the analytics data combined with
real time feedback
Quick Installations
Everything installed within
30 minutes, no complex
installations needed
Ethernet ,Wi-Fi & GPRS
connections available
Access devices anywhere within
network through Wi-Fi
Compact design
Occupies less space and reduced
size: easy to add anywhere you like
Easy Maintenance
No prior experience needed to
configure and hardware maintenance
Dashboard Presets
More than 80 pre-configured
presets.
5. Why does Energyly require a new business model ?
1 TIME SALE
CANNOT
SCALE UP the
Business
Rapidly
Large companies have their own EMS, but very
few vendors provide EMS to SMEs
Emerging market
Energy monitoring is not a top of the
mind problem for factory owners
Hence a need to
identify a new
business model
7. Why Subscription model will work for Energyly’s clients ?
Low Risk
financially
Low Cost & Money
Saving
Spread Awareness Flexibility
3 Services available
Top Reasons why subscription model will work for Energyly’s Clients
8. More reasons to go with Subscription Business Model
Build more customers
Convenient to pay
Inspire non-users to use
Gateway to a community of Energy Monitoring
9. Booking Methods & Delivery
Billing
Phone Call Orders Order Online Delivery By Courier
Bank ECS Online Payment
10. Pricing
Service 1
Security deposit Rs.4999
Activation fee Rs.499
Monthly charges Rs.999
Monthly charges after 30 months Rs.299
OTHER SCHEMES
13. Subscribing to service 1,2 & 3
Definitions
Subscription Period & Balance Days
Started service on 15th May, 2016 Asked for cancellation on 5th June, 2017
Subscription Period = 13 months
Balance Days = 10 Since he cancelled 10 days before
his subscribed period
If customer re-joins he need not pay for 1st 10 days.
His total subscription period will be 13 months when he re-joins
14. Subscribing to service 1
Starting service 1 (Online)
Register for service 1 through website
with details – address, name
Pay activation fee = 499
Payment – Online
Pay security deposit = 4999
Payment – Online
Energyly hardware delivered to customer
Setup Details for
subscription online
Customer installs the hardware
Activates the service online
Or
• Start the service
• 999/- is deducted from customer’s
bank account every month till total
subscription period reaches 30
months
15. Subscribing to service 1
Cancelling service 1 (Online)
Cancel service 1 through website
• Payment for current month not refunded
• Remaining balance days of the month to be reused after joining
Hardware has to be Packed by the customer. Energyly will
collect the hardware
Subscription & Service stopped immediately or customer
has the option to use the service for the balance days
Hardware is inspected by
Energyly
(Security Deposit – Damage cost)
is returned to the customer
Total subscribed
period & balance
days recorded for
that service
If payment not made
within 10 days of
due date, considered
as cancellation
16. Subscribing to service 1,2 & 3
Re-joining
Re-join any service
through website or
phone call
Re-Activation
Fee of 500
Total
previous
subscription
period <6
months
Yes
No
Previous
subscription period
carried over
• Enjoy service for balance days & later
• Advisable to take Service 2 if previous
subscription period <= 18 months
• Advisable to take Service 3 if previous
subscription period <= 6 months
After that Pay 999/- per
month till total subscription
period reaches 30 months
Service 3
• Pay 19999/-
• Enjoy service for
24 months
Service 1
Pay 999/- per month till total
subscription period reaches
30 months
Service 2
• Pay 9999/-
• Enjoy service for 12
months
Hardware will be
delivered to customer
if not collected earlier
& service begun again
Other Schemes Terms & Conditions
17. • Digital Marketing
• Exhibitions & Workshops
• Direct Selling through phone call
• Referrals
Customer Acquisition
18. Retaining Customers
A great Customer Care service to
respond to Customer Problems
Fast
Easy
Get constant feedback from
existing customers
Provide tips & ideas to
members for saving energy
19. Customer Dialogue Program
An initial welcome program to explain all the
features to the new Customers
Provide regular alerts to
keep the customer
connected
Update the customers
with power saving
practices
A Community can be
created for the users
The Start in a Subscription
Based System is crucial to
retain a customer
20. Customer Win - Back
They
don’t fit
our
profile
No
longer
need our
product
Did not
meet
their
expecta-
tions
Taken by
others
Rate & Divide Lost Customers based on
different attributes by taking feedback
Message the lost customer
regularly
• Explain how easy it is to re-join
• Acknowledge the relationship
• Provide incentives to join again
• Information about new features
added to the service
21. Important Analytics required for subscription model
Churn Rate
Monthly
Recurring
Revenue
Growth
Efficiency
Index
Customer
Acquisition
Cost
“ How much of the earned
money to spend to increase
the recurring revenue ? ”
22. Financial Projections
Metrics End of 1st year End of 2nd year End of 3rd year End of 4th year End of 5th year
Total Active Subscribers 683 2448 7791 24494 76,888
Total New Subscribers 1071 4428 14958 48010 1,51,742
Total Costs Rs.1.47 Cr. Rs.4.54 Cr. Rs.12.79 Cr. Rs.37.38 Cr. Rs.113.2 Cr.
Total Revenue Rs.1.13 Cr. Rs.4.94 Cr. Rs.16.96 Cr. Rs.54.92 Cr. Rs.173.9 Cr.
Overall Money gained - Rs.34 Lakhs Rs.40.29 Lakhs Rs.3.63 Cr. Rs.17.53 Cr. Rs.60.64 Cr.
Metrics Value
Starting subscribers 50
Growth rate of new subscribers per month 10%
Churn Rate 8%
Customer Acquisition Cost Rs.1,000
27. Subscribing to service 1
Switching service 1 to service 2/3
• Advisable to switch to service 2 before 18 months to get 2 months benefit
• Advisable to switch to service 3 before 6 months to get 4 months benefit
Customer asks for a switch to service 2 or 3 , Payment for current month will not be refunded
• Pay 9999/- for service2
• 19999/- for service 3
• Payment – Online
Switched service will start
from next month
• Pay (9999 - security deposit) for service2
• (19999 - security deposit)for service 3
Security Deposit is returned
on receiving payment
For Service 3- Customer enjoys
24 months of service without
any recurring payment
For Service 2- Customer enjoys
12 months of service without
any recurring payment
Or
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28. Subscribing to service 2
Starting service 2 (Online)
Registration through website with details
• Pay fee = 9999/-
• Payment – Online
• No Security deposit
Energyly hardware delivered to
customers
Setup Details for
subscription online
Customer installs the hardware
Activates the service online
Enjoy subscription period of 12
months
999/- is deducted from customer’s bank account every month
till total subscription period reaches 30 months
9999/- to be paid to renew
service for next 12 months
if Total subscription period
left <= 18 months
After completing this period
Home
Continue
29. Subscribing to service 2
Switching service 2 to service 1/3 or renewing service 2 (Online)
Switch to
service 1 within a
year of starting or
renewing service 2
Not possible
customer has
to complete 1
year of
subscription
after starting
service 2.
Renewing
service 2
Advisable to renew
service 2 if subscription
period = <19 months
Renewal for service
2 will be done after
finishing those 12
months of service 2
If not currently in12 months of
services, 999/- paid will not be
refunded. However balance days
can be used later.
Pay 9999/- to
renew
Switching to service 3
Possible only if service used <6 Months
Pay 19999
9999 - (No. of months service 2 used*999)
will be refunded
Start service 3
Service is renewed
for next 12 months
of subscription
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Continue
30. Subscribing to service 2
Cancelling service 2 (Online)
Service 2 started or renewed
Cancellation
within 12
months of
start or
renewal
Total subscribed period &
balance days recorded for
that service
Yes
No cancellation
Pre-booked
cancellation stops
service after 24
months.
• After completing 12
months of start or
renewal
• Subscribed period is
recorded for that service
Subscription & Service stopped immediately
• Hardware to be Packed by the customer
• Energyly collects the hardware
• Hardware is inspected by Energyly
• (Security Deposit – Damage cost) returned to
the customer
Customer can ask for
cancellation
Payment for current month not
refunded. However remaining
balance days of the month can
be used after re-joining the
service Or customer can use the
balance days in the month of
cancellation itself
Subscription & Service
stopped immediately
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Continue
31. Subscribing to service 3
Starting service 3 (Online)
Registration through website with details
• Pay fee = 19999/-
• Payment – Online
Energyly hardware delivered
to customers
Setup Details for
subscription
Customer installs the hardware
Activates the service online
Enjoy subscription period of 24
months
999/- is deducted monthly from customer’s bank
account for 6 more months till total subscription period
reaches 30 months
After completing this period
Home
Continue
32. Subscribing to service 3
Switching service 3 to service 1 or 2
Not possible to switch to service 1 or 2
Home
Continue
33. Subscribing to service 3
Cancelling service 3(Online)
Service 3 started, switched or re-joined
Trying to
cancel
within 24
months of
service 3
No cancellation
Pre-booked cancellation
stops service after 24
months.
• After completing 24
months of start or
renewal
• Subscribed period is
recorded for that service
Subscription & Service stopped immediately
Hardware will be retained by the
customer so that his service can
be started again faster
Total subscribed period &
balance days recorded for
that service
Customer can ask for
cancellation
Payment for current month not
refunded. However remaining
balance days of the month can
be used after re-joining the
service Or customer can use the
balance days in the month of
cancellation itself
Subscription & Service
stopped immediately
Home
Continue
34. Subscribing to service 1,2 & 3
Re-joining
Re-join any service
through website or
phone call
Re-Activation
Fee of 500
Total
previous
subscription
period <6
months
Yes
No
Previous
subscription period
carried over
• Enjoy service for balance days & later
• Advisable to take Service 2 if previous
subscription period <= 18 months
• Advisable to take Service 3 if previous
subscription period <= 6 months
After that Pay 999/- per
month till total subscription
period reaches 30 months
Service 3
• Pay 19999/-
• Enjoy service for
24 months
Service 1
Pay 999/- per month till total
subscription period reaches
30 months
Service 2
• Pay 9999/-
• Enjoy service for 12
months
Hardware will be
delivered to customer
if not collected earlier
& service begun again
Home
Continue
35. Subscribing service 1,2 &3
On completing total subscription period of 30 months
Use any service for 30 months Gets converted to special service Now pay 299/- per month
Discount for next serviceTemporary suspensionHardware will never get collected
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36. Subscribing to service 1,2 & 3
Temporary suspension (Only possible if service is used for 30 months, when the
customer is paying 299/month)
Cancel service through website
• Payment for current month not refunded
• Remaining balance days of the month to be reused after joining
Subscription & Service stopped immediately.
If payment not made within
10 days of due date,
considered as cancellation
Re-join through website
Enjoy Balance for balance days
Pay 299/- month
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Continue
37. Subscribing service 1,2 &3
Repairing
Customer calls for a non working device
If total
previous
subscription
period <12
months
Hardware is replaced
Customer has to pay
8000 for replacing the
hardware
Yes No
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38. Subscription Terms & Conditions
Subscribing the service 1 :
• 499 one-time activation fee will be applicable at the start
Or
• Security deposit of 4999 will be taken which will be returned to the user when he stops the
service
• 999/month will be deducted from customer’s account for 30 months.
• After completing 30 months of usage, Customer has to pay 299/month
Subscribing the service 2 :
• Customer has to pay 9999/- to enjoy 12 months of service without any recurring payment
• After completing 12 months, 999/month will be deducted from customer’s account for the
next 18 months
• After the total usage of the service becomes 30 months, 299/month will be deducted from
customer’s accounts.
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39. Subscription Terms & Conditions
Subscribing the service 3 :
• Customer has to pay 19999/- to enjoy 24 months of service without any recurring payment
• After completing 24 months, 999/month will be deducted from customer’s account for the
next 6 months
• After the total usage of the service becomes 30 months, 299/month will be deducted from
customer’s accounts.
Payment :
• Payment for any service will be at the start of the service
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40. Subscription Terms & Conditions
Cancellations & Re-joining:
• Service 1 can be cancelled at any time. But, if you cancel service 1 before 6 months of service
usage, a re-activation fee of 499 will be applicable at the time of re-joining.
• Service 2 cannot be cancelled within 12 months of starting service 2 or renewing service 2.
• Service 3 cannot be cancelled within 24 months of starting service 3.
• After cancellation Energyly might collect the hardware. Customer has to keep the hardware
packed for easy collection of hardware
• Customer may also be applicable for damage charges if the hardware provided for that service is
physically damaged or destroyed
• Security Deposit-Damage charges will be refunded to the customer for service 1 or 2
• Monthly rental paid in the month of cancellation of that service will not be refunded. However,
the duration of the month for which the customer did not use the service after cancellation will be
used as the balance amount which can be used after re-joining us again for the same service used
earlier. Or the customer can use the balance days in the month of cancellation itself.
• If a member fails to pay after 10 days of the due date to pay the monthly rental for a service, it will
be considered as a cancellation of that service.
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41. Subscription Terms & Conditions
Cancellations & Re-joining:
• On re-joining, total subscription period for that service will continue from where customer
had cancelled. Customer’s balance days will be used when he join back. After the balance
gets exhausted, monthly rental will be collected from him depending on his service type.
• Temporary suspension of service is only possible if a service has been used for 30 months.
• Energyly reserves the right to collect the hardware from a customer if the customer has
used the service for less than 30 months at any time post cancellation.
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42. Subscription Terms & Conditions
Switching from Service 1 to Service 2 or 3:
• By paying 9999 he can switch to service 2 , if he has used the service for less than 19
months
• By paying 19999 he can switch to service 3 , if he has used the service for less than 6
months
• Monthly rental paid in the month of switching of that service will not be refunded.
Switched service will start from next month
Renewing Service 2:
• By paying 9999/- customer can renew service 2. Renewed service will start after customer
completes his 12 months of initial subscription period of service 2(12 months) Or if he has
completed his 12 months of subscription of service 2, and is currently paying 999/- per
month then monthly rental paid in the month of switching of that service will not be
refunded. Switched service will start from next month
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43. Subscription Terms & Conditions
Switching from Service 2 to Service 3 :
• Can only switch to service 3 if customer has used service for less than 6 months
• Customer has to pay 19,999 to switch to service 3
• 9999 - (No.of months service 2 used*999) will be refunded to the customer
Switching from Service 3 to Service 2/1 :
• It is not possible to switch from service 3 to any other service
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44. Subscription Terms & Conditions
Warranty :
• Energyly provides warranty of 1 year from any manufacturing fault
Repairing :
• If customer complains for a non-working service within 1 year of starting the service, free
servicing will be provided
• If customer complains for a non-working device after 1 year of starting the service,
customer has to pay 8000 to replace the hardware.
Damage to the box:
• Customer has to pay for the box if it is physically damaged or destroyed
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