THIS CONSISTS OF THE FULL ANALYSIS OF AMUL , FINANCIAL DATA, MARKETING STRATEGIES, SUPPLY CHAIN MANAGEMENT, FUND MANAGEMENT, SOCIAL RESPONSIBLITIES (CSR), COMPANY SUGGESTIONS.

1. PRESENTED BY:
• ESWARAN R
• SHAMBHAVI
• SMITA PAUL
• MANAN KODIA

2. IDEA GENERATION
• IN THE EARLY 1940’S, THE MILK PRODUCERS WERE
EXPLOITAED&THUS THEY WENT TO SARDAR
VALLABHBHAI PATEL.
• HE ADVISED THEM TO FORM A COOPERATIVE MILK
PRODUCTION UNION & SELL MILK TO BOMBAY MILK
SCHEME.
• MILK COLLECTION WAS DECENTRALISED, AS MOST
PRODUCERS WERE MARGINAL FARMERS WHO COULD
DELIVER, AT MOST, 1–2 L OF MILK PER DAY.
• CO-OPERATIVE WAS FORMED FOR EACH VILLAGE TOO.
• THE HEAD OF THE CO-OPERATIVE WAS TRIBHUVAN DAS
PATEL.

3. INTRODUCTION
• Amul was formed in 1956.
• Amul Started India’s White Revolution.
• It was headed by Tribhuvandas Patel.
• Tag Line of Amul is “Amul the Taste of India”
• Amul Girl was created by Eustace Fernandes.

4. COMPANY SELECTION
• BEING ONE OF THE MAJOR PLAYER IN FMCG
INDUSTRY.
• BIGGEST DAIRY COMPANY IN INDIA.
• WORLDWIDE PRESENCE.
• LONG/RICH HISTORY.
• HUGE REVENUE (38000Cr.)
• CONTRIBUTION TO INDIAS AGRICULTURAL
REVOLUTION(WHITE REVOLUTION).

5. DISTRIBUTIONS
FARMER
VILLEGE CO.
SOCIETY
WAREHOUSE
WHOLESELLERRETAILERS
AMUL
PARLOUR
CUSTOMER CUSTOMER

6. FUND MANAGEMENT
• AMUL churns over 3000 crore investment plans.
• Invest $600 million (Rs3,000 crore) in doubling
its processing capacity for milk and milk
products.
• Set up of five new dairies.

7. CURRENT SCENARIO
• Current Revenue is about 38000Cr.
• Launched New Dairy Products.
• Achieved CAGR 17.5%
• Sponsor of International Cricket Team.

8. SOCIAL IMPACT
• Amul is the co-operative brand.
• Connect People Emotionally.
• Social Media Participation.
• Increase in Consumptions.
• Publicity on Facebook, Twitter.

9. SUGGESTIONS
• ISSUES WITH AMUL’S SCM:
 STOCK OUT & HUGE GAP BETWEEN
DEMAND-SUPPLY OF PACKAGED MILK.
LOW YIELDING PER COW.
TRANSPORTATION COSTS & WASTAGE OF
MILK.
EDUCATING THE FARMER’S/SUPPLIERS OF
RAW MILK TO INCREASE YIELD.