2. What is
StorySpell?
Here at StorySpell, our main value is education.
We pride ourselves on enhancing writing, spelling
and literacy comprehension in an enjoyable way.
Our mission is to make learning fun and accessible
to primary-aged children, no matter their literacy
level.
3. What do we
plan to do?
1. Make learning fun and help children engage and
become more willing to learn
1. Inclusive and accessible to all – text resizing,
read-aloud audio and more options are available
1. Appropriate to different age ranges – uses the
Oxford Reading Tree to select difficulty
for your child
1. Educational – we aim to supplement your child’s
school learning along with their learning curriculum
4. Targeted at you & your child
Hannah, 35
Busy mum, working from
home due to COVID-19.
She gives her children an
iPad so that they can
entertain themselves with
an educational app.
David, 37
After work, David helps his
daughter learn letters. She
struggles to read small text, so
having an iPad means he can
zoom in and make literacy
more enjoyable for her.
Sophie, 6
After school Sophie goes on
the iPad to play educational
games and improve her spelling.
The games help to make
learning fun.
5. Designed with your
child in mind
Cohesive, playful colour story that is appealing to a younger
target audience.
8. Development Timeline
June 2020
Create concept
July 2020
Begin conducting market
research and analysing
competitors
October 2020
Complete prototype
version and begin testing
on the potential market
December 2020
Begin implementing
changes based on what the
test audience have said and
begin marketing
conceptualisation
January 2021
Begin commissioning
advertisements for the app
(Facebook, magazine etc.)
February 2021
Begin rolling out
advertisements and make
social media accounts
(Facebook, Instagram &
Twitter) go live
6th September 2021
Launch day – upload the
app to both the iTunes and
Google Play stores
October 2021
Check analytics and make
updates and adjustments
based on user experience
September 2022
Check app’s yearly growth
and adjust based on
reviews and user
experience
9. Why do we predict success?
“The global education app market size is poised to grow by $46.88 billion during 2020-2024… so even after
the COVID pandemic ends the usage of learning apps will continue.”
10. Key Competitors
World of Peppa Pig has 20k downloads worldwide with
a revenue of 76k. Top 31 app in education.
Disney Story Realms has 4k and a revenue of 2K since October
2020 and a rating of 3.9. It’s an expensive subscription at £4.99 a
month
ABCmouse.com is a popular reading and math app based
off the website. It’s number 105 in educational apps with
Good Housekeeping reviewing it as their favourite app.
11. Marketing Plans
• We would advertise in Facebook
groups like Bumps, Babies, Toddlers and
Mums UK
• Contact influencers asking them to
advertise StorySpell (Louise Pentland
and Father of Daughters)
• Website for the app with contact
details
12. How will we make
income?
• Our app will cost £3.99 – our research
showed that this was the average price
for an educational app with no in-app
purchases
• We used a parametric cost estimating
technique to predict our profit for our
first year
• We calculated the cost of access to the
app stores and the percentage of users
on both platforms to get a better idea
of where our audience would be
13. Growth through
advertising
• For our predictions we examined two
forms of advertising: Facebook and a
parent-targeted magazine titled Parent
Talk
• Facebook adverts work on a cost-per-
click basis – around 45% of users that
click the advert will make a purchase
• Parent Talk is bi-monthly and we will
advertise in every other issue
14. What will we achieve in the first year?
● After one year of growth we predict to have approximately 9000 users thanks to
our advertising campaigns
● We have set the predicted natural growth rate at 5%, allowing for steady growth
through word of mouth and app store searches
● Our predicted profit at the end of our first year is £7,256 based on 8927 users at a
price point of £3.99
15. Launch
Plan &
Summary
• We plan to launch on 6th September 2021
• No in-app purchases
• We will use digital and print advertisements to
gain interest
• Income through app sales and collaborations
with other brands post-launch
• By the end of our first year, we predict that our
net profit will be £9,070.37 and our gross profits
will be £7,256.29
