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The Internet of Things
Juho Wallenius, Anu Mänty &
Mikko Torstila
February 26, 2015 2
What is The Internet of Things (IoT)
Source: Wikipedia
The Internet of Things (IoT) is the network of physical objects or "things"
embedded with electronics, software, sensors and connectivity to enable it to
achieve greater value and service by exchanging data with the manufacturer,
operator and/or other connected devices. Each thing is uniquely identifiable
through its embedded computing system but is able to interoperate within the
existing Internet infrastructure.
Another words: Physical world connected by using the internet as the backbone.
3
How will the Internet of Things
affect our everyday life? 
August 1, 2014 4
February 26, 2015 5
64% say the reason they haven't purchased
an in-home IoT device is because they were not aware that smart
fridges and smoke detectors are even available for purchase;
40% didn't know that wearable technology was available. Lack of
perceived value of IoT and wearables is the top barrier to mass
adoption.
×  survey of 2,000 US consumers about their perceptions of IoT, wearables, and in-home smart
devices conducted by Acquity
6
71% of survey respondents said
they'd buy a smart refrigerator
instead of the standard model, and
76%would purchase a smart
smoke or CO2 detector if the
products were offered at the store.
February 26, 2015
7
Although 23% of people have
concerns with the price of in-home
devices and 19% have concerns
with wearables' prices, most said
they'll pay a premium for
connected technology such
as a smart smoke alarm if it makes
them feel safer.
February 26, 2015
8
40%of consumers would
share data from their wearable
devices with retailers or brands in
exchange for coupons, discounts,
or helpful information, compared
to only 9%who would do so
without incentives.
February 26, 2015
9
Right now, only about 4 % of people own an
IoT device and only slightly more — 7 % —
own some kind of wearable.
But the figure is expected to
double within a year. In the next
two years,  30 % of consumers will
obtain an in-home IoT device and
that could climb to 69 % in the
next five years. 0
10
20
30
40
50
60
70
80
Now 1 year 2 years5 years
%
February 26, 2015
10
Wearable fitness
devices are expected
to see the fastest rate
of adoption in the next five
years with 13 % of consumers planning to buy
a device in the next year and 43 % in the next
five years. 
February 26, 2015
11
The next most popular
device will be smart
watches, with 5 % expected to
invest in the next year, 8 % by the
end of 2015 and 25 % in the next
five years.
February 26, 2015
February 26, 2015 12
Smart clothing is less likely to
catch on and adoption will be
slower.
In the next five years, a total of 14 % of
consumers expect to own smart clothing and
16 % expect to own a wearable headset device.
×  survey of 2,000 US consumers about their perceptions of IoT, wearables, and in-home smart
devices conducted by Acquity
February 26, 2015 13
Challenges in IOT
×  Sensing a complex environment
×  Connectivity
×  Power management
×  Security
×  Standards
14
What is
The Internet of Things
IoT
February 26, 2015 15
IoT is already here
Source: Wikipedia
16
Key application areas
(verticals)
February 26, 2015 17Source: Wikipedia
Source: turvallisuusopas.fi
Health
February 26, 2015 18Source: Wikipedia
Source: turvallisuusopas.fi
Retail
February 26, 2015 19
Home
Source: solidgreencompanies.com
February 26, 2015 20
Commuting
Source: http://liftconference.com/
February 26, 2015 21
City infrastructure
Source: http://liftconference.com/Source: Deutsche Telekom
February 26, 2015 22
Adaptation challenges
Source: http://liftconference.com/Source: teambmarketing,com, k3dav.com
February 26, 2015 23
Adaptation challenges
Source: http://liftconference.com/Source: vibease.com
February 26, 2015 24
Potential: How big will IoT be?
Source: http://liftconference.com/Source: postscapes.com
$14.4 Trillion by the end of the decade
2 billion objects in 2006 to a project 200 billion by 2020
the potential economic impact of the Internet of Things to
be $2.7 trillion to $6.2 trillion per year by 2025
Expects the technology and services revenue to expand
from $4.8 trillion in 2012 to $7.3 trillion by 2017
The Internet of Things will include 26 billion units
installed by 2020
February 26, 2015 25
Opportunity is now (maker movement)
Source: http://liftconference.com/Source: instructables.com
February 26, 2015 26
Opportunity is now (maker movement)
Source: http://liftconference.com/Source: DUPress.com
February 26, 2015 27
Few practical examples (my connected home)
Source: http://liftconference.com/Source: Casa de Torstila
28
“Everything that can be digital
will be digital”
Everyone in 2001
29
“Everything that can be
connected
will be connected”
Tim Hottages, CEO, Deutsche Telekom

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The Internet of Things

  • 1. 1 The Internet of Things Juho Wallenius, Anu Mänty & Mikko Torstila
  • 2. February 26, 2015 2 What is The Internet of Things (IoT) Source: Wikipedia The Internet of Things (IoT) is the network of physical objects or "things" embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data with the manufacturer, operator and/or other connected devices. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure. Another words: Physical world connected by using the internet as the backbone.
  • 3. 3 How will the Internet of Things affect our everyday life? 
  • 5. February 26, 2015 5 64% say the reason they haven't purchased an in-home IoT device is because they were not aware that smart fridges and smoke detectors are even available for purchase; 40% didn't know that wearable technology was available. Lack of perceived value of IoT and wearables is the top barrier to mass adoption. ×  survey of 2,000 US consumers about their perceptions of IoT, wearables, and in-home smart devices conducted by Acquity
  • 6. 6 71% of survey respondents said they'd buy a smart refrigerator instead of the standard model, and 76%would purchase a smart smoke or CO2 detector if the products were offered at the store. February 26, 2015
  • 7. 7 Although 23% of people have concerns with the price of in-home devices and 19% have concerns with wearables' prices, most said they'll pay a premium for connected technology such as a smart smoke alarm if it makes them feel safer. February 26, 2015
  • 8. 8 40%of consumers would share data from their wearable devices with retailers or brands in exchange for coupons, discounts, or helpful information, compared to only 9%who would do so without incentives. February 26, 2015
  • 9. 9 Right now, only about 4 % of people own an IoT device and only slightly more — 7 % — own some kind of wearable. But the figure is expected to double within a year. In the next two years,  30 % of consumers will obtain an in-home IoT device and that could climb to 69 % in the next five years. 0 10 20 30 40 50 60 70 80 Now 1 year 2 years5 years % February 26, 2015
  • 10. 10 Wearable fitness devices are expected to see the fastest rate of adoption in the next five years with 13 % of consumers planning to buy a device in the next year and 43 % in the next five years.  February 26, 2015
  • 11. 11 The next most popular device will be smart watches, with 5 % expected to invest in the next year, 8 % by the end of 2015 and 25 % in the next five years. February 26, 2015
  • 12. February 26, 2015 12 Smart clothing is less likely to catch on and adoption will be slower. In the next five years, a total of 14 % of consumers expect to own smart clothing and 16 % expect to own a wearable headset device. ×  survey of 2,000 US consumers about their perceptions of IoT, wearables, and in-home smart devices conducted by Acquity
  • 13. February 26, 2015 13 Challenges in IOT ×  Sensing a complex environment ×  Connectivity ×  Power management ×  Security ×  Standards
  • 14. 14 What is The Internet of Things IoT
  • 15. February 26, 2015 15 IoT is already here Source: Wikipedia
  • 17. February 26, 2015 17Source: Wikipedia Source: turvallisuusopas.fi Health
  • 18. February 26, 2015 18Source: Wikipedia Source: turvallisuusopas.fi Retail
  • 19. February 26, 2015 19 Home Source: solidgreencompanies.com
  • 20. February 26, 2015 20 Commuting Source: http://liftconference.com/
  • 21. February 26, 2015 21 City infrastructure Source: http://liftconference.com/Source: Deutsche Telekom
  • 22. February 26, 2015 22 Adaptation challenges Source: http://liftconference.com/Source: teambmarketing,com, k3dav.com
  • 23. February 26, 2015 23 Adaptation challenges Source: http://liftconference.com/Source: vibease.com
  • 24. February 26, 2015 24 Potential: How big will IoT be? Source: http://liftconference.com/Source: postscapes.com $14.4 Trillion by the end of the decade 2 billion objects in 2006 to a project 200 billion by 2020 the potential economic impact of the Internet of Things to be $2.7 trillion to $6.2 trillion per year by 2025 Expects the technology and services revenue to expand from $4.8 trillion in 2012 to $7.3 trillion by 2017 The Internet of Things will include 26 billion units installed by 2020
  • 25. February 26, 2015 25 Opportunity is now (maker movement) Source: http://liftconference.com/Source: instructables.com
  • 26. February 26, 2015 26 Opportunity is now (maker movement) Source: http://liftconference.com/Source: DUPress.com
  • 27. February 26, 2015 27 Few practical examples (my connected home) Source: http://liftconference.com/Source: Casa de Torstila
  • 28. 28 “Everything that can be digital will be digital” Everyone in 2001
  • 29. 29 “Everything that can be connected will be connected” Tim Hottages, CEO, Deutsche Telekom