The document discusses the release details and promotion of Star Wars: The Last Jedi. It was released in cinemas on December 15, 2017 with earlier trailer releases in April and October 2017. The target audience was both long-time Star Wars fans aged 40-50 and new younger fans aged 10-12. Disney heavily promoted the film across multiple media platforms, including video games, books, figurines, and Lego sets to engage fans of different ages and interests.

1. STAR WARS THE LAST JEDI
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2. RELEASE
Trailer 1 release date - April 14th 2017
Trailer 2 release date – 15th october
Release date for cinema – 15th December 2017
DVD release date – march 27th 2018

3. BUILD UP TO RELEASE
On January 23rd 2017 the films title was released for the audience.
Disney also placed conditions on U.S cinemas. They required that the
cinemas in the U.S played the film in there largest screen for a 4 week
period during its release.

4. TARGET AUDIENCE
The target for the latest star wars film is more aimed towards the old star
wars fan base but it is also aimed towards getting new fans. The target
audience age range for the new fans is around 10 – 12 years of age.
Whereas the age range of the older star wars fans would be about 40 – 50
years of age.

5. COSTS
Budget for the film - $200 million
Worldwide total in cinemas - $1.327 billion
Worldwide opening in cinemas - $450.8 million

6. PROMOTION
Postage stamps(UK) – released October 12th 2017
Set of stamp packs(Australia) – released September 19th 2017
Integrated content from the film into multiple video games including :
star wars battlefront 2
star wars force arena
star wars galaxy of heroes
Official soundtrack album – released December 15th 2017
Several tie-in books – released December 15th 2017
Figurines of the characters – October 2017
2 main trailers
Officially licensed Lego sets made for different parts of the movie

7. FEATURES OF MEDIA CAMPAIGNS TO
CREATE COHESION ACROSS TWO MEDIA
PLATFORMS
Disney have many different cross media platforms for the last Jedi. They
released figures for there film that people can relate to the movie. They
also asked Lego if they would make some officially licensed Lego sets for
the movie for younger fans. They release some books for the movie to help
entertain the people who prefer to read than watch.