When it comes to launching a startup, one of the most critical factors in determining success is choosing the right niche. However, with so many markets to choose from, it can be challenging to know where to start. That's where our presentation comes in. In this informative session, we'll take you through the essential steps of selecting a niche that's right for your startup. We'll share insights on how to calculate your Total Addressable Market (TAM), which is the total revenue potential of a particular market, as well as the difference between TAM, Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM). Knowing the distinctions between these terms is vital for understanding your potential customer base and sizing your market appropriately. We'll also explore follow-up markets, which are markets related to your niche that you could potentially expand into in the future. Understanding follow-up markets can be critical for startups, as it can help identify areas for future growth and revenue potential. Our expert speakers will provide practical tips and advice on how to navigate these factors and optimize your market sizing strategy. By the end of the presentation, you'll have a solid understanding of how to choose the right niche, calculate TAM, and identify potential follow-up markets. With this knowledge, you'll be well on your way to startup success!