1. US Latino marketing | Public Relations and Digital

2. Federal Government
Finding the Contracts

3. Federal Government
Learn to define the market, what makes government business
unique and getting ready to compete for over for
goods and services.
550 billion

4. Luis Alfredo Vasquez-Ajmac (LAVA)
-Entrepreneur, multi-cultural marketing expert
-Through the 8(a), SBIR and GSA, LAVA has won
millions of dollars in federal government
contracts
-LAVA’s clients include U.S. NAVY, Small
Business Administration (SBA) , U.S. Department
of Homeland Security, HUD, U.S. Department of
Education, U.S. Department of Health Human
Services, and others state and local agencies

5. Doing business with the Government
Government
-New world to navigate
-Just finding work is hard
-What makes government business unique

6. Three branches of Government
Executive
Legislative
Judicial

7. Prospects
Federal government
agencies
Sub agencies

8. Government contracting fundamentals
-Program Officer, PO
-Contract Officer, CO
-Teaming
-MBE certifications

9. Finding contracts
-Selling process is multi-layer
-Know your targets
-Negative perception of vendor-small business
-Face to face
-Online, Fedbizop
-Agencies
-GSA
Where to find leads

10. How to get work
-Build relationship
-Strong teamYou can make it happen, no
matter what
-Sources Evaluation Board
-Oral presentation
-BAFO
-Show how you will do the job
-Debrief
RFPs

11. How the government
buys
-Credit cards
-Sole source
-IDIQ MAC
-GWAC
-Firm fix
-Cost plus
-Time and material
Pricing

12. We Won
Now comes that hard part, work
Project management, next chapter