2. EASTENDERS Medium shot establishing
the background and setting
the scene, the walls are red
connoting danger and
mystery.
A title is placed in the
middle of the bottom
half of the poster,
promoting the name
of the soap opera.
A recognisable
feature of the ident
which illustrates a
river, this stands out to
the audience.
Low key lighting
in areas of the
photo, natural
light coming from
the windows, the
dark atmosphere
creates a tense
mood.
The actors are wearing dark
clothing and aren’t directly
looking into the camera, in
comparison to ‘Dot’ who’s
illustrated in high key
lighting and who is looking
directly into the camera
reinforcing that she may be
a main feature in the
advertisement.
The light clothing
connotes her innocence.
3. EASTENDERS CONT.
Most posters commonly have the
company logo, for example ‘BBC’ is
centred in the middle of the page
under the title of the soap opera, this is
a typical convention of a soap opera
poster, this technique I am likely to
include within my soap opera poster
‘Gower Road’
4. CORONATION STREET
A long shot has been
featured in this soap
opera poster to
establish the scenery,
neither characters are
looking directly into the
camera. The male
character is shown in
dark lighting and the
female character is
shown in high key
lighting this connotes
that the male
character has
negative connotations
and that he has done
something bad as he is
looking down.
The male character is
also wearing dark
clothing this also gives
him negative
connotations, making
him look guilty.
A catch phrase has
been used to give a
lasting effect to the
audience. ‘You
never know what’s
round the corner’
creates mystery and
tension within the
soap opera making
the audience want
to watch.
The typical convention of the company logo ‘itv1’
has been used in order to promote the soap and
also be recognisable to the audience.
5. HOLLYOAKS Medium shot of 5 actors with
fire surrounded them
connoting fear and mischief
which insinuate what the
characters persona is.
A recognisable
logo of the
company is
placed in the
right hand third,
making the
audience trust
the poster/soap
opera as
channel 4 are a
well known
broadcasting
company.
A caption has been
anchored to the
image, illustrating
the date and using
the deontic auxiliary
verb ‘will’
demonstrates how
important Hollyaoks
will be this week
reinforcing the
audience to watch
the soap opera.
6. HOLLYOAKS
A recognisable logo ‘E4’
illustrated in the lower
corner of the poster,
making the audience feel
safe with the program that
they will be watching
A cloudy background
produces pathetic fallacy, as
it creates a negative
atmosphere.A long shot of actors in the
back of a truck, the colour is
purple similar to the colour of
the logo for the tv company
making the poster look tidy
and professional.
7. DARK SHADOWS
An establishing
shot is used
within the soap
opera poster of
all the
characters
looking into the
camera, this
creates a scary
atmosphere.
The promotion
company has been
stated in the top right
hand corner, gaining
the audiences trust as
they a well known
company.
The actors are
wearing dark
clothing which
insinuates
negativity and
that something
bad is going to
happen
