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Tesla motors final presentation


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Tesla Motors Inc. as a Sustainable business model (Model S)

Published in: Technology, Business
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Tesla motors final presentation

  1. 1. “… Tesla S Model it’s what Marty McFly might have brought back in place of his DeLorean in “Back to the Future” ...” Consumer Report May 2013
  2. 2. CONTENT The industry 1 The Model S The Company 2 Conclusion 3 The Triple bottom line 4 5
  3. 3. The INDUSTRY
  4. 4. The EV Industry  Most promising technology  Revolutionize the cost of mobility  Technology driven  Full of uncertainties  Full of competition  Government deeply involved  20 million EVs on the road by 2020 Source: EVI
  5. 5. The COMPANY
  6. 6. Tesla Motors Inc – Elon Musk   Co founder of: At 12 he sold a computer code for a video game called Blastar   42 years old Academic career:  Queens university  Wharton School  University of Pennsylvania  President of: He is actually being compared with the Marvel fictional character Tony Stark (Iron Man) for his actual work in robotics and for being focused to protect the environment
  7. 7. Tesla Motors  Established in 2003  2010 Initial Public Offering  Tesla Roadster  Model S  Model X  Powertrain components suppliers
  8. 8. The Model S
  9. 9. Tesla´s Model S  Second electric car  Basic Model price: USD 69.900  Released in June of 2012 (2.300 pre ordered units)  Secret of success: a complex habitat of batteries plugged into the car  The batteries last longer and can be recharged faster  It can go from 0 to 60 mi in 4 seconds Design + manufacturing are kept inside the company = Intellectual property The new Ford Motors + Exxon Mobil (vertical integration)
  10. 10. Tesla´s Model S  Special pack of services  Leasing option (US Bank and Wells Fargo)  Buy back option at a fixed rate  Free lend of an Model S while maintenance is being done  Vertical integration on sales focused on customers experience  Wide range of stores all over the world: San Francisco, New York, Geneva, Paris, Berlin, Copenhagen, Hong Kong and Sydney
  11. 11. Tesla´s Model S Positioning  First Luxury car 100% electric  Outstanding performance  Package of services
  12. 12. The Triple bottom line
  13. 13. TBL: Social  Gas savings  Federal tax credit  Lower service and maintenance expense  Time and hassle  Impact on the community and economy  Other incentives
  14. 14. TBL: Environmental PROS  Zero tailpipe emissions  Economic support from Federal and Local governments  No noise pollution  Improve the efficiency of utilization of energy  Less waste CONS “Relocation” of environmental externalities:  In the vehicle supply chain like metal depletion  In the Power Plants that produces electricity
  15. 15. TBL: Financial  Stock price increased 6 times from its initial price  Doubled its revenue in 2012  Revenue Projection of Model S in 2013: 1.2 billion USD
  16. 16. Conclusion “I thought: 'Well, what are some of the other problems that are likely to most affect the future of humanity?' Not from the perspective, 'What's the best way to make money?'” Elon Musk, Tesla CEO
  17. 17. QUESTIONS