Planning - where the magic first starts to happen, where brands are turned into living, breathing, evolving little creatures that earthlings can relate to, touch, taste, feel… and these creatures may not always be perfect but in planning school they learn values, they learn to stand up for what they believe in, they learn empathy, wonder, to talk less and listen more. Here me too brands learn that it’s ok to be different – that it’s necessary. I believe we can change the world…one ad at a time…by making great brands (that care, reward, inspire) famous and making famous brands great. Sometimes that means cutting the crap, often it means asking for help and always it means selling ideas that are a little bit frightening…and that’s what I will bring to the team, the ability to do just that.

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Planning: “Love fiesta...snap it” - named ‘The Best ee dia mo ‘08 UKon
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Marketing Campaign: 2010-2011’ in the automotive M S er duc time 8
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category in Thailand. This was the main project I was
involved with in a planning function at JWT Bangkok. Re Pr ar p ’
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Other clients included Kellogg’s, Nokia and Halls. ad o nt 8 -
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Breaking out of the box: I believe having worked in A
most major communications disciplines puts me in a
great position for breaking departmental boundaries,
seeing opportunities outside the advertising box and Results: Tend to solve problems quickly and assertively.
coming up with ideas that live outside of channels. Active and direct approach to obtaining results - succefuly
demonstrated in a number of business management positions.
Psycholgy: WHY? Speciality? This is mine. Why do
we do the things we do? How can we utilise these Challenges and Opportunities: Migrate towards difficult
insights to build real, lasting relationships? Main assignments, able to approach these from a number of angles,
influences are Kevin Roberts’ Lovemarks, Tony understand, empathise and influence all stakeholders. Enjoy
Robbins, Steven Covey and Napoleon Hill. the opportunity to motivate others and work as part of a team.