Presentazione finale Business Work realizzato per il Master in Global Marketing, Comunicazione e Made in Italy. - Ideazione piattaforma per il canale all news Sky TG24 - Analisi di scenario (competitor, Rai, Mediaset, Discovery...) - Strategia omnichannel marketing - Swot analysis - Metrics (CTR, CRO, SPLIT TEST A/B, HEATMAPS, EYETRACKING, NEWSLETTER, PROSPECT, IMPRESSION, SURVEY, ADVOCACY...) - Brand awareness, brand advocacy - Marketing 4.0, below the line, above the line, PR - 4C Digital marketing mix - Gamification - Business Coaching