Magazine and newspaper readers are more receptive to advertising content when in a positive mood, with over half of readers finding ads more memorable and influential when feeling upbeat. Research also found that reading magazines provided a 6% increase in subjective wellbeing for consumers. Context, such as a person's mood, plays a key role in how receptive they are to information.

1. THE POWER OF
CONTEXT

2. Published media Advertising
Consumer
ˈ ɒ ɛ

3. Newspapers Magazines
60% 58%

4. 24%
5-8%
+6%
Positive shift in
subjective wellbeing
while consuming
magazine content
Are more receptive
to content when
they are UPBEAT