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The Power of Context - Key Evidence

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insight from Magnetic and Newsworks exploring the benefits of published media for advertisers

Published in: Data & Analytics
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The Power of Context - Key Evidence

  1. 1. THE POWER OF CONTEXT
  2. 2. Published media Advertising Consumer ˈ ɒ ɛ
  3. 3. Newspapers Magazines 60% 58%
  4. 4. 24% 5-8% +6% Positive shift in subjective wellbeing while consuming magazine content Are more receptive to content when they are UPBEAT

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