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Why Save the Tiger? 
They Scratch 
Investigating morality, ethics and affect in relation to 
conservation 
ALA Plowden-Wardlaw 
February 2014
Background 
• Rastogi, A., et al. (2013). Diverging 
viewpoints on tiger conservation: A Q-method 
study and survey of conservation 
professionals in India. Biological 
Conservation, 161(0), 182-192. 
• Tigers as a lens for the enquiry into 
instrumental v intrinsic value of 
biodiversity
Practical Problem 
• Instrumental arguments for conservation 
are important 
– Watersheds 
– Carbon sinks 
– Genetic resilience 
– Possible medical applications 
– Erosion resistance 
– Food stuff bank 
– Recreation
But not very helpful to tigers 
Unless you are a 
• tiger poacher 
• tiger farmer 
• reserve hotelier/eco lodge owner or 
associate livelihood 
• conservationist 
Deriving direct income from tigers
For most people 
• Tigers are dangerous – cf “Tiger widows” 
• Livestock/game predation 
• Substantial range – hence great resource users 
with high degree of potential for human wildlife 
conflict (HWC) (Inskip, 2013)
Intrinsic value and affect 
Plurality of terms 
• “biophilia” coined by Wilson in 1984 and 
discussed by numerous commentators 
including Simaika and Samways (2010), 
• “land ethic” (O’Neal, et al.,1995)., 
• “conservation ethic” (Sagoff, 2007) 
A cognitive “mask” for a similarity of affect in 
relation to a practical resource use 
problem?
For conservationists 
• A charismatic, totemic species 
• Supposedly a flagship/umbrella species 
for fundraising – however species 
continues to decline, only $34million spent 
1998-2003 (Christie, 2006) and 
$35million/year needed (Walston et al, 
2010)
Concensus on moral/ethical 
reasons? 
• Rastogi (op cit) found nearly 90% of his respondents 
agreed that there were “moral/ethical” reasons for saving 
tigers, and suggests using this to build concensus on 
otherwise divergent views as to strategy in a complex 
debate often in the tiger conservation world 
characterised as “tribal v tiger”, pitting human use 
against exclusionary conservation 
• “Our results suggest that conservation professionals, 
irrespective of their position in the tiger–tribal debate, are 
likely to agree on the moral/ethical grounds for tiger 
conservation.” 
• This study takes this finding as a launchpad to 
investigate broader issues of morals, ethics and affect in 
conservation
What do we want to find out? 
• Using the Tiger as an example, to determine to what 
degree respondents from the conservation community 
consider their conservation efforts to be based on 
moral/ethical principles (or others). 
• To understand what such principles are in detail, and if 
they are the same as what is commonly described as 
the “intrinsic value” of biodiversity. 
• To understand if there is an affective component to 
respondents’ conservation activities, and what the 
specific nature of this component is. 
• To locate the results within a wider interdisciplinary 
literature.
Research Questions 
• For what principal reasons (if any) do the 
respondents consider saving the tiger 
desirable? 
• To what degree are their reasons morally or 
ethically motivated? 
• When engaging with the question, do they 
experience affective responses? If so, what 
are they? 
• What lessons, if any, can be drawn from the 
resulting data, and is this approach worthy of 
further investigation and wider application?
How do we address the questions? 
• Unstructured interviews leading to semi-structured 
interviews, literature review. 
• Sampling by approaching a range of 
conservationists of different views and 
seniorities through the DICE and other 
networks 
• Thought/choice experiments
Introduction to hypotheticals 
• Hypotheticals 
• Physical sciences (Galileo and rate of 
falling objects) (Galileo, 1672) 
• Jurisprudence (Rawls and the “veil of 
ignorance) (Rawls, 1971)
Conservation hypothetical 
• An example of a hypothetical used to examine 
the proposition that 
“The intrinsic value of biodiversity is a useless 
concept?” 
might be to ask if the respondent “would be 
content to sacrifice the bulk of biodiversity if the 
instrumental value of wealth creation and human 
happiness could be demonstrably maximised by 
minimising biodiversity?”
Multidisciplinary approach 
• Affective neuroscience 
Choosing a model of emotions based on affective 
neuroscience research rather than simple self 
reporting grounds the analysis in objective data. 
Prior to surveying the literature more fully, 
inclined to utilise Panksepp’s taxonomy 
SEEKING, RAGE, FEAR, LUST, CARE, 
PANIC/GRIEF and PLAY to parse idiosyncratic 
responses and varied vocabularies of affect 
(Panksepp, J., 2011)
Multidisciplinary approach (2) 
• Bioethics 
One of the core issues in dealing with values and conservation is that 
of moral considerability. 
Are we concerned about humans alone – a traditional ethical position – 
or should conservationists worry about the individual organism, 
taxon, ecosystem – or what? 
There is a developing body of work concerned with ethics as applied to 
situations found in nascent genetic engineering – eg the ethics of 
mixing human and non-human DNA 
Sometimes called the “chimera” issue, species boundaries are a key 
consideration of ethical concern (Robert & Baylis, 2003). As in 
biology, the fluidity of species boundary raises issues with practical 
impact as to decisions taken, and qualitative input is unavoidable in 
the decision process. 
Is there anything to be learnt from, or contributed to, this literature?
Conclusions 
No data – so can’t conclude. However, 
conceivable conclusions might be: 
• Conservation – good on the how, bad on the 
why? 
• Instrumental approach will always lose to non-conservation 
instrumentality 
• Direct approach to perceived “embarassment” 
when dealing with intrinsic value issues 
• Adaptive value of affect in relation to resource 
use decisions
References 
Robert, J. S., & Baylis, F. (2003). Crossing species boundaries. The American Journal of Bioethics, 
3(3), 1–13. 
Christie S. 2006. NGO investment in tiger conservation units, 1998–2003. In Sanderson E, et al., 
editors. Setting Priorities for the Conservation and Recovery of Wild Tigers: 2005–2015. The 
Technical Assessment. Washington (DC): WCS, WWF, Smithsonian, and NFWF-STF. p. 116- 
119. 
Galileo, G (1628). Discorsi e Dimostrazioni Matematiche. Translated from the Italian and Latin into 
English by Henry Crew and Alfonso de Salvio. New York: Macmillan, 1914. Accessed online 20th 
February 2014 at http://oll.libertyfund.org/index.php?option=com_staticxt&staticfile=show.php 
%3Ftitle=753&layout=html 
O’Neal, A. E., Pandian, A.S., Rhodes-Conway, S.V. and Bornbusch, A.H. (1995). Human Economies, 
the Land Ethic, and Sustainable Conservation. Conservation Biology, 9(1). 
Panksepp, J. (2011). Cross-Species Affective Neuroscience Decoding of the Primal Affective 
Experiences of Humans and Related Animals. Plos One, 6(9), e21236. 
Rastogi, A., et al. (2013). Diverging viewpoints on tiger conservation: A Q-method study and survey of 
conservation professionals in India. Biological Conservation, 161(0), 182-192. 
Rawls, J. (1971). A Theory of Justice. Cambridge, MA: Harvard University Press 
Sagoff, M. (2007). On the compatibility of a conservation ethic with biological science. Conservation 
Biology, 21(2). 
Simaika, J. P. and Samways, M. J. (2010). Biophilia as a Universal Ethic for Conserving Biodiversity. 
Conservation Biology, 24(3). 
Walston J., Karanth K.U., and Stokes E.J.. (2010). Avoiding the Unthinkable: What Will it Cost to 
Prevent Tigers Becoming Extinct in the Wild? Wildlife Conservation Society, New York. 
Wilson, Edward O. (1984). Biophilia.Cambridge; Harvard University Press

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Why We Save Tigers: Exploring Morality, Ethics and Emotion in Conservation

  • 1. Why Save the Tiger? They Scratch Investigating morality, ethics and affect in relation to conservation ALA Plowden-Wardlaw February 2014
  • 2. Background • Rastogi, A., et al. (2013). Diverging viewpoints on tiger conservation: A Q-method study and survey of conservation professionals in India. Biological Conservation, 161(0), 182-192. • Tigers as a lens for the enquiry into instrumental v intrinsic value of biodiversity
  • 3. Practical Problem • Instrumental arguments for conservation are important – Watersheds – Carbon sinks – Genetic resilience – Possible medical applications – Erosion resistance – Food stuff bank – Recreation
  • 4. But not very helpful to tigers Unless you are a • tiger poacher • tiger farmer • reserve hotelier/eco lodge owner or associate livelihood • conservationist Deriving direct income from tigers
  • 5. For most people • Tigers are dangerous – cf “Tiger widows” • Livestock/game predation • Substantial range – hence great resource users with high degree of potential for human wildlife conflict (HWC) (Inskip, 2013)
  • 6. Intrinsic value and affect Plurality of terms • “biophilia” coined by Wilson in 1984 and discussed by numerous commentators including Simaika and Samways (2010), • “land ethic” (O’Neal, et al.,1995)., • “conservation ethic” (Sagoff, 2007) A cognitive “mask” for a similarity of affect in relation to a practical resource use problem?
  • 7. For conservationists • A charismatic, totemic species • Supposedly a flagship/umbrella species for fundraising – however species continues to decline, only $34million spent 1998-2003 (Christie, 2006) and $35million/year needed (Walston et al, 2010)
  • 8. Concensus on moral/ethical reasons? • Rastogi (op cit) found nearly 90% of his respondents agreed that there were “moral/ethical” reasons for saving tigers, and suggests using this to build concensus on otherwise divergent views as to strategy in a complex debate often in the tiger conservation world characterised as “tribal v tiger”, pitting human use against exclusionary conservation • “Our results suggest that conservation professionals, irrespective of their position in the tiger–tribal debate, are likely to agree on the moral/ethical grounds for tiger conservation.” • This study takes this finding as a launchpad to investigate broader issues of morals, ethics and affect in conservation
  • 9. What do we want to find out? • Using the Tiger as an example, to determine to what degree respondents from the conservation community consider their conservation efforts to be based on moral/ethical principles (or others). • To understand what such principles are in detail, and if they are the same as what is commonly described as the “intrinsic value” of biodiversity. • To understand if there is an affective component to respondents’ conservation activities, and what the specific nature of this component is. • To locate the results within a wider interdisciplinary literature.
  • 10. Research Questions • For what principal reasons (if any) do the respondents consider saving the tiger desirable? • To what degree are their reasons morally or ethically motivated? • When engaging with the question, do they experience affective responses? If so, what are they? • What lessons, if any, can be drawn from the resulting data, and is this approach worthy of further investigation and wider application?
  • 11. How do we address the questions? • Unstructured interviews leading to semi-structured interviews, literature review. • Sampling by approaching a range of conservationists of different views and seniorities through the DICE and other networks • Thought/choice experiments
  • 12. Introduction to hypotheticals • Hypotheticals • Physical sciences (Galileo and rate of falling objects) (Galileo, 1672) • Jurisprudence (Rawls and the “veil of ignorance) (Rawls, 1971)
  • 13. Conservation hypothetical • An example of a hypothetical used to examine the proposition that “The intrinsic value of biodiversity is a useless concept?” might be to ask if the respondent “would be content to sacrifice the bulk of biodiversity if the instrumental value of wealth creation and human happiness could be demonstrably maximised by minimising biodiversity?”
  • 14. Multidisciplinary approach • Affective neuroscience Choosing a model of emotions based on affective neuroscience research rather than simple self reporting grounds the analysis in objective data. Prior to surveying the literature more fully, inclined to utilise Panksepp’s taxonomy SEEKING, RAGE, FEAR, LUST, CARE, PANIC/GRIEF and PLAY to parse idiosyncratic responses and varied vocabularies of affect (Panksepp, J., 2011)
  • 15. Multidisciplinary approach (2) • Bioethics One of the core issues in dealing with values and conservation is that of moral considerability. Are we concerned about humans alone – a traditional ethical position – or should conservationists worry about the individual organism, taxon, ecosystem – or what? There is a developing body of work concerned with ethics as applied to situations found in nascent genetic engineering – eg the ethics of mixing human and non-human DNA Sometimes called the “chimera” issue, species boundaries are a key consideration of ethical concern (Robert & Baylis, 2003). As in biology, the fluidity of species boundary raises issues with practical impact as to decisions taken, and qualitative input is unavoidable in the decision process. Is there anything to be learnt from, or contributed to, this literature?
  • 16. Conclusions No data – so can’t conclude. However, conceivable conclusions might be: • Conservation – good on the how, bad on the why? • Instrumental approach will always lose to non-conservation instrumentality • Direct approach to perceived “embarassment” when dealing with intrinsic value issues • Adaptive value of affect in relation to resource use decisions
  • 17. References Robert, J. S., & Baylis, F. (2003). Crossing species boundaries. The American Journal of Bioethics, 3(3), 1–13. Christie S. 2006. NGO investment in tiger conservation units, 1998–2003. In Sanderson E, et al., editors. Setting Priorities for the Conservation and Recovery of Wild Tigers: 2005–2015. The Technical Assessment. Washington (DC): WCS, WWF, Smithsonian, and NFWF-STF. p. 116- 119. Galileo, G (1628). Discorsi e Dimostrazioni Matematiche. Translated from the Italian and Latin into English by Henry Crew and Alfonso de Salvio. New York: Macmillan, 1914. Accessed online 20th February 2014 at http://oll.libertyfund.org/index.php?option=com_staticxt&staticfile=show.php %3Ftitle=753&layout=html O’Neal, A. E., Pandian, A.S., Rhodes-Conway, S.V. and Bornbusch, A.H. (1995). Human Economies, the Land Ethic, and Sustainable Conservation. Conservation Biology, 9(1). Panksepp, J. (2011). Cross-Species Affective Neuroscience Decoding of the Primal Affective Experiences of Humans and Related Animals. Plos One, 6(9), e21236. Rastogi, A., et al. (2013). Diverging viewpoints on tiger conservation: A Q-method study and survey of conservation professionals in India. Biological Conservation, 161(0), 182-192. Rawls, J. (1971). A Theory of Justice. Cambridge, MA: Harvard University Press Sagoff, M. (2007). On the compatibility of a conservation ethic with biological science. Conservation Biology, 21(2). Simaika, J. P. and Samways, M. J. (2010). Biophilia as a Universal Ethic for Conserving Biodiversity. Conservation Biology, 24(3). Walston J., Karanth K.U., and Stokes E.J.. (2010). Avoiding the Unthinkable: What Will it Cost to Prevent Tigers Becoming Extinct in the Wild? Wildlife Conservation Society, New York. Wilson, Edward O. (1984). Biophilia.Cambridge; Harvard University Press