Enhancing Interactions with Touch Technology

Enhancing Interactions with a Touch of Technology
AUTOMOTIVE SHOWROOM
PRODUCTS & SERVICES

www.lamasatech.com 3United Kingdom (HO)•Saudi Arabia • Qatar • China • EgyptTelephone +44 (0) 191 341 0016
LamasaTech is a UK based company that explores the true potential of new technology, through the
research and development of unique concepts, which create sophisticated products that are inspirational
to use.
We’re an international company, with divisions in Saudi Arabia, Qatar, China and Egypt. Our
revolutionary solutions combined with the expertise, passion and vision of our team allows us to push
the boundaries of what’s possible with creative, immersive technology.
We have fully-fledged software and hardware development teams that work with you every step of the
way to develop your projects - from interactive screen solutions & digital signage to bespoke media,
mobile applications & websites.
We manufacture our own hardware through our accredited European and Asian factories. We believe
product quality is paramount, and our assurance & approval policies ensure only the highest standards
are met throughout development, production and application processes.
Our staff bring an extensive mixture of skills and experience to LamasaTech. We invest in our people to
achieve consistent, exceptional performance and we all share the same vision of continued professional
development in the pursuit of new technologies.
Who are we?

Some of our clients

What we do
DigitalSignage Platforms
• Passive Digital Signage
• Interactive Touch
• IPTV Systems
Hardware
• Lamasa - Kiosks
• Lamasa - AV
• Lamasa - Store
• Bezel-LessVideo Walls
• HolographicDisplays
• SwitchableGlass
• TouchFilms & Overlays
• LEDScreen Displays
• DirectionalSound
• Content Design & Development
• Data & Process Driven Development
• Web & App Product Development
• VirtualStock& Test DriveBooking
• Self-ServiceInformationSystems
Design, Production
& Development

DigitalSignage Platforms
Passive DigitalSignage InteractiveTouch Signage IPTV Systems

The completeDigital SignageSolution
• Digital Signage solutions for all types of environments
• Scalability & flexibility
• Reliability & resilience
• Multi-language
• Integration friendly
• Bespoke content
• Fully secure solution

Passive Digital Signage

Personalised Digital Signage
Display personalised content for every client and any occasion:
• First time visitors & welcome messages
• Instructions & information
• Personalised offers
• Congratulations & thank yous
• Quick & easy to update
• Centrally or locally managed
• Provide the personal touch

Metrics Digital Signage
Display performance and productivity metrics - encourage success
Integrate with existing computerised & paper systems - automated sales
intelligence
• Sales Leaderboards
• Targets / Achievements
• Sales Tracking
• Call / Contact Tracking
• Lead / Order Process
• Bespoke Metrics Integration

Workload Digital Signage
Display a clear, precise timeline of the upcoming and completed workload
• Workshop Operations
• Incoming / Outgoing Vehicles
• Servicing Bookings
• Efficient Job Queuing
• Timings & Scheduling System
• Bespoke Data Integration

Digital Signage Data Collection

Interactive Touch Digital Signage

Interactive Touch Digital Signage
Intuitive interactive content to engage, educate and entertain.

HyundaiInteractive Sales Tool
LiveDemonstration -ClickHere!

Audience Measurement
If youdon’t measure something …
… how can you improve it?

How does it work?
• Detect
• Track
• Classify
a. Male / Female
b. Child / Young Adult
c. Adult / Senior
• Measure Attention Time
• Measure Dwell Time
• Measure ‘Opportunity To See’
• Measure Conversion Ratio

See your audience

Produce data feeds &reports

Target your audience

Catchy .. .

IPTV – Overview
Stream live and
recorded TV over your
network
Access digital free-to-air UK
and foreign TV channels on
your existing network
Reach screens, PCs and
mobile devices alike
Live programs and recordings
can be viewed almost
anywhere
Record everything,
everywhere, all the
time
Store 2,000 hours or more of
blanket coverage with
automated recording
Deliver broadcast quality TV channels to any screen within your
organisation
safely, securely, and using your existing computer network

IPTV - Systems
Flexible,powerful, self-containedenterprise platformfor the network wide distributionof television
channels
• easy, securemethod of providing TV content to anyone, anywhere onthe network
• connects directly with your satellite orFreeview antenna,
maintaining the highest possible quality picture throughout
• VideoLibrary for the storage and delivery of recorded content
• integrates with existing network technology such as AD
• reaches the full extent of your LAN or WAN, with no
restrictions on cable length or routing
• control accesstopremium subscription content
• streams as IP multicast, minimising impact onexisting LAN
users, or RTSP unicast (upto 150 connections)

HD Encoder
Create your own internal TV channel and deliver presentations, announcements
and other important events live to anyone, anywhere in your organisation
Broadcast your company message across your existing IP network to computers, signage screens
And mobile devices, ensuring that everyone is able to see it at the same time

Kiosks & Standing Displays

Kiosks & StandingDisplays
Sophisticatedhardware thatgets your businessnoticed

Our Kiosks and StandingDisplays
Hardware
• Can be designed and branded to your specific requirements
• Approved European manufacturing to exceptional standards
• Low price point kiosks for budget-conscious projects
• IP Rated kiosks to suit any climate and environment
• Extensive options to integrate with additional components
Software
• Complete, easy to use software package for control and monitoring
• Bespoke content development to meet and exceed your needs
• Digital Signage integration for targeted advertising
• Attractive and immersive interface to entice users

Custom-Built Hardware Range

Extensive RAL colour variations
All kiosks can be customised with colour, branding and a full
bespoke wrap

I need…
• A kiosk that can be cost effective
• A kiosk that can be used for advertisements as well as showing information
• A kiosk that can be branded and styled to specification
• A kiosk that can integrate with various services and devices
• A kiosk that is manufactured in Europe
• A kiosk that produces low noise and is environmentally friendly
• A kiosk that can run outdoors in hot weather, rain and snow
• A user-friendly software solution to manage everything
• A one-stop-shop for software and hardware integration

Lamasa - AV

Bezel-Less Video Walls
Create theperfect image
withseamless video walls
Available in almost any size
up to and over 300”!

Customised Video Walls

Holographic Display Solutions
Holographic Boxes incorporate concealed projection ina closed transparent box, enablingpresentation of transparentvideo to
showcase models in a high-techand visuallyengagingway. Holographic boxes are an effectiveway to present 3D visuals and
bring modelsto life.

Toyota Holograph Wall

Citroen Interactive Holograms

Interactive Tables

Large Format LED Screens

Switchable Glass / Film
LamasaTech’s innovative Switchable Glass / Film is the ultimate product
for visual display. Supports HD rear projection in frosted (high contrast)
or transparent (holographic) modes.
BeforeAfter

TouchFilms
Benefits
• Standard sizes from 30” - 82”
• Custom sizes available on request
• Digitally approved by Microsoft
• 3 screen types available
• Works with gloved hands
• Supports all media types
• Reduced noise interference

TouchOverlays Hardware
• Our exclusive multi-touch component bundled
with our exceptional software platform
• Can turn any standard display into a touch-
surface display
• Provide something new for your customers
and develop professional multi-touch
applications without the need for expert
knowledge
• Save costs on new hardware and make better
use of your existing screens, with
enhancements such as:
• Simple Test Drive Booking
• Interactive Fun & Games
• Virtual Catalogue & Stock
• Customer Feedback & Surveys

Transparent TouchWalls

Paper ThinLED
LamsaTech’s Paper Thin LED displays are a revolutionary technology
which opens up the world of display possibilities. Available in almost any
size, these flexible displays can be used to show a range of content in
environments where it was previously unachievable.

Bespoke LED solutions

I want to. . .
• impress my users by providing something unique: the ‘wow-
factor’
• engage users with creative and immersive experiences
• ensure my company profile and branding is well represented
• attract the right people with focussed content
• deliver my offerings in a different and exciting way
• better connect with my target audiences
• develop my business with future-proof technology

Design, Production
& Development

ContentDesign &Production

Data & Process Driven Development

Consultation, Design & Analysis
• An experienced team that specialises in product development, design
and content creation
• Designing complete software products with frontend, backend, and
bespoke integration requirements
• Specialists in social network integration and integration with various
other systems
• Taking development from initial concept wire-frames to a fully-functional
and complete system
• Providing consultation for organisations that would like to develop new
and
unique experience to the users
• Encapsulating your vision, with focus on your marketing and branding
requirements

User Experience Development
Deliver the experience your clients
deserve
We can develop every aspect of your
user experience with technology,
designed to provide:
• Impressive first impressions
• Immersive and comforting
environments
• User engagement and understanding
• Easy-to-use client sales tools
• Entertaining and educating activities
• ‘Wow-factor’ and futuristic
showrooms
• An adventure that won’t be forgotten!

Audi Virtual Showrooms

Audi Virtual Showroom Video

User Experience Paradigm
Developing a user system is easy, but developing a unique, attractive experience is a
process of creativity, innovation and discipline.
The solutions we develop take into consideration
many crucial factors of user experience:
•The environment it will be used in
•The target users
•The information that will be displayed
•The functionality that suits each stakeholder
•The impression the user should finish with
•The types of required interaction
Our team use various techniques to gather the information required, and ensure it is
applied throughout the design of the experience.

THANK YOU!
If you would like to have a chat with us
regarding any aspect of our business please do
not hesitate to contact us…
LamasaTech Ltd
Fairney House, Wesley Drive
Newcastle upon Tyne NE12 9UP

Enhancing Interactions with Touch Technology

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