Using infographics to educate and reach your audience and build your brand.

1. Using Infographics to
Build Your Brand
Educating Your Customers

2. Infographics:
3 Important Uses-
Share Data
and Statistics
Use as
Content
As a How to
Guide
A visual
representation of
information,
knowledge and data
Visualization can
help clarify
information that
an audience is not
familiar with
A self-contained
communication piece,
i.e. a poster, the
graphics can stand
alone
Compiled by author from sources: visiblelogic.com

3. Infographics:
Why Use Them-
Like visual content,
infographics are highly
effective at cutting
through clutter and
engaging the audience
Unlike smaller charts or
graphics, infographics do
not require a lot of
supporting text
Compiled by author from sources: convinceandconvert.com

4. Infographics:
Statistics-
High-quality
infographics are
liked and shared 3
times more than
any other type of
content
60% of marketers
predicted the use
of infographics
will increase in
2016
Infographics were
the B2B content
marketing tactic
with the biggest
increase up from
51% to 62%
People following
directions with
text and
illustrations do
323% better than
people following
directions without
illustrations
Compiled by author from sources: blog.hubspot.com Image Source: Google Images

5. Infographics:
Always Give Value-
You should never
create an
infographic simply
to promote your
brand, products,
or services
These kind of
infographics never
gain any
engagement and
are a waste of
your resources
Infographics
should always be
created with the
intention to give
value rather than
receive it
Compiled by author from sources: convinceandconvert.com Image Source: Google Images

6. Infographics:
Choosing the Right Topic-
Style
First
Trending
Topics
Repurpose
Old
Content
Switch
Angles
Timeline infographics are great for
demonstrating the evolution of things (such as
technologies, philosophies, and biographies)
Industry Specific Content
Repurposing content that received high levels
of engagement
Tackle topics from a different angle, such as
taking the counterargument
Compiled by author from sources: convinceandconvert.com

7. Infographics:
Research-
Look within your organization for
data that can be conveyed
visually
Customer survey data, statistics
from sales reports, and
information about industry trends
can be used as sources for your
infographic
You can commission a market
research report to serve as the
foundation for your infographic
When citing facts and statistics, use
credible sources
Evidence from peer-reviewed journals
are taken more seriously than from
Wikipedia
Always cite sources in the footer of
your infographic
Compiled by author from sources: convinceandconvert.com

8. Infographics:
Design-
Colors Icons
Branding
It’s important to choose a color
scheme that fits the theme of the
infographic
A quick search for infographic-related
terms in Shutterstock will bring up an
enormous amount of vector art that
you can include in your infographic
Include your company logo and web
address in the footer of the
infographic next to the sources
Compiled by author from sources: convinceandconvert.com Image Source: Google Images

9. Infographic:
Promotion-
Infographic
Directories
Email
Social Media
There are a number of infographic
directories that would be proud to
display your new infographic to their
audiences
Drop a message to your mailing list
with a thumbnail of the infographic
included, and link back to your landing
page
When you post the infographic on
Twitter and Facebook, always include
a thumbnail image and a hyperlink
back to your landing page
Compiled by author from sources: convinceandconvert.com

10. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

11. Sources Cited:
 37 Visual Content Marketing Statistics You Should Know in 2016. 37 Visual
Content Marketing Statistics You Should Know in 2016. N.p., n.d. Web. 07
June 2016. http://blog.hubspot.com/marketing/visual-content-marketing-
strategy#sm.000013w1kjmonhenvyb2dgxpwb3db
 How to Use Infographics to Clarify, Educate and Build Your Brand. Visible
Logic. N.p., 2016. Web. 07 June 2016.
http://www.visiblelogic.com/blog/2016/03/how-to-use-infographics-to-
clarify-educate-and-build-your-brand/
 The Ultimate Guide to Infographic Marketing
http://www.convinceandconvert.com/content-marketing/infographic-
marketing/