Storytelling
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Descrizione del concetto di storytelling e tipologie di narrazioni
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More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
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More than Just Lines on a Map: Best Practices for U.S Bike RoutesProject for Public Spaces & National Center for Biking and Walking
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Storytelling
- 1. STORYTELLING NOI SIAMO STORIE Lorenzo Girasole Social Media Marketing 17/18
- 2. Lorenzo Girasole STORYTELLING È l'arte di raccontare storie, la capacità di influenzare ed emozionare, con specifici frame, un pubblico.
- 3. Lorenzo Girasole CARATTERISTICHE Elementi della storia: Assunzioni Prefigurazioni Immaginari Personaggi Conflitti Ruolo dell'azione In una storia l'azione produce trasformazioni che possono essere cambiamenti, processi o variazioni strutturali.
- 4. Lorenzo Girasole SCHEMA SEMPLICE DI NARRAZIONE ConflittoIntroduzione Risoluzione Precondizioni Accumulo Scopo Esaurimento Risultato Conseguenze
- 5. Lorenzo Girasole TIPOLOGIE DI NARRAZIONI Lineari: schema semplice, personaggi standardizzati. Non lineari: schema complesso, totalità e non singolarità. Di narrazioni: miste, trasformazione di altre storie.