Video is an interactive way to showcase your company, products and services in an easy to digest format for customers. It is so effective that 64% of website visitors are more likely to purchase a product online after watching a video. So how do you optimize your online videos so that they display in search engines like Google, Bing and Yahoo? LocalVox has compiled a list of six steps to optimizing your videos for SEO success in the infographic below.

1. V
HOW TO OPTIMIZE
GUIDE
IDEO
A STARTER
FOR SEARCH ENGINES
A Guide By LocalVox Media
Creating search engine friendly KEY ELEMENTS OF VIDEO SEO:
videos gives your business an
additional way to show up in search 1 File Names 4 Tags
results and attract new customers.
2 Titles 5 Categories
Unlike text, search engines cannot
read a video. Instead, you must focus 3 Descriptions 6 Visibility
on optimizing the text and meta
information in videos in order to Each part is equally important in creating
highly effective video optimization.
rank.
1. FILE NAME 2. TITLE
When saving your video, choose Craft an SEO optimized title for
a keyword friendly file name (not your video by using relevant
the default time stamp assigned keywords. Be noticed for
by the device). showing up first in search, not
for forgetting to remove the file
extension from your title.
Video SEO for Beginners | LocalVox Media
3. DESCRIPTION WARNING!
The key to optimizing your video description for Never, ever stuff keywords!
search is including rich and relevant content. Don’t It will only reflect upon you
forget to include a URL at the beginning of the negatively. Keyword stuffing
description with the http:// prefix, otherwise it angers search engines and
won’t show up as a link. confuses viewers.
http://www.localvox.com - Video SEO is an effective
way for small business owners to show up on Google!
4. TAGS
Your description should be keyword rich and
can include a full transcript of the video or a
description of what it is about.
5. Categories Don’t forget about tags. They
allow you to add keywords that
Choosing a category groups your video in with wouldn’t fit into the description
similar videos. This expands the reach of your naturally. Tags should be 1-2
videos, allowing new viewers to discover them. words, with each set separated
by a comma.
6. VISIBILITY
Make sure our visibility is set to public.
Otherwise, all of your optimization
attempts will have been in vain!
WHERE TO POST YOUR VIDEOS:
YouTube may be the most
popular video sharing site,
but it isn’t the only one.
www.localvox.com