LevelTen Interactive Presents
The Social Media Bootcamp for Business!
As popular as it is, very few companies are effectively using social media. Come to this important seminar, featuring one of the country's leading social media experts, Giovanni Gallucci, and understand the proper application of social media and learn how to drive sales, create huge impact and dominate your market!
OVERVIEW
In Part One of Level Ten's series about building a comprehesive online business marketing ecosystem, you'll learn how to generate real leads and sales with social media. This social media bootcamp will train your marketing, public relations, and communications teams to utilize the new media marketing tools of online videos, photos, social networks and other social media related websites in your online marketing, customer relations, audience development, and pr efforts.
YOUR INSTRUCTOR
Social media has become a rapidly growing marketing tool for the business world.
Giovanni Gallucci is a well-respected and well-known social media expert. During the Social Media Bootcamp for Business event you’ll be able to learn his techniques, developed over ten years as an online community developer, search engine programmer and online marketing consultant to help utilize these tools and platforms for yourself.
Seats are going fast so more workshops will be announced soon if this bootcamp sells out.
THE DIFFERENCE
Giovanni's intensive courses are designed to provide you with a strong understanding of the digital space as well as help you create an action plan to start using digital strategies to build your business. You will walk away with a solid action plan and the knowledge and tools to bring it to life.
He knows that your time is valuable – he's worked hard to develop training programs that teach how to get results. Get your digital marketing in shape today with The Social Media Bootcamp for Business.
WHO SHOULD ATTEND?
CEO’s, Business Owners, Social Media Specialists, Account Executives, Sales Executives, Presidents/Vice-Presidents, Senior Marketing Execs, Media Executives
BENEFITS
Generate quality, relevant links;
Create new relationships with potential clients;
Drive direct and indirect sales;
Improve customer service;
Take marketshare from your competition;
Improve your Google search results;
Integrate online efforts with broadcast, print, outdoor, and other off-line efforts;
Grow your online audience and develop an engaged fan base;
Effectively manage your online reputation;
and more...
CLASS OUTLINE
Section 1: SEO 101: The Basics
Section 2: Online Communities: Facebook/Google+ for SEO and Sales
Section 3: Microblogging and Location-Based Platforms: Using Twitter and Pinterest Appropriately and Effectively
Section 4: Video and Image-based Social Marketing via YouTube & Flickr for Better Google Results
Section 5: Audience Development - Growing & Managing Your Fan Base
Section 6: Bringing It All Together - Connecting Your Platofrms So They Work Together &
3. Giovanni Gallucci
I’m a hack.
I have no business teaching anyone anything about
social media or SEO for that matter.
But - for some reason I’ve been blessed with great
success online.
So, I’ll not teach. I’ll just show you what works for me.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
4. woopra.com - stats from over 150,000 websites
What *Really* Drives Traffic?
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
5. woopra.com - stats from over 150,000 websites
What *Really* Drives Traffic?
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
6. woopra.com - stats from over 150,000 websites
What *Really* Drives Traffic?
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
7. woopra.com - stats from over 150,000 websites
What *Really* Drives Traffic?
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
14. PR & Social Media Deal In The Same Currency
social capital = reputation = access to resources/
access to more connections = reciprocity (favors
added up) = public accomplishments = increased
levels of trust = reputation = more social capital:
wash, rinse, repeat
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
46. Make sure you’re visible to
Google
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
47. Social Plugins
Like & Share Buttons & More
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
48. Social Plugins
Like & Share Buttons
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
49. Social Plugins
Like & Share Buttons
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
50. Google+ Style
You can write in bold or italic, but you just have to make
some small “additions”. To write in bold, write the word
in asterisks: *example*. If you want to write in italic, put
it in underscores: _example_. If you want the words you
write to appear cut, use a hyphen: -example-.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
51. Get Your Brand
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
52. Pages NOT Profiles
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
53. Promote Your Page
Offiline
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
54. Promote Your Page
Offiline
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
55. Branded Applications
Mind The Performance!
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
56. Branded Applications
Be Efficient!
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
57. Facebook Ads
“Why do you ‘Like’ brands on facebook?
Brand Invitation or Ad - 75%
Friend Inviting - 59%
Personal Research - 49%
*eMarketer
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
63. Best Practices for Twitter
Use a photo of yourself that’s
interesting
Follow people that YOU think
are interesting, not just b/c
everyone else is following them.
Mix in SOME personal
information
Don’t SPAM - Bring value
Use twitter search to find others
Join the conversation! use the @ sign before another person’s name
to get their attention
Most importantly - create and build relationships
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
64. Best Practices for Twitter
Establish twitter accounts for
specific demographics
Grow your twitter follower list first
Populate twitter streams with
relevant content using Twitter Feed
or Ping.fm
Use innovative ways to get them to follow and friend you on
facebook
Sweepstakes are terrific
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
68. Foursquare
What Is Foursquare?
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
69. Foursquare
Mobile App
Venue Ownership
Reviews/Suggestions
Social Game
5 Million Users
Special Deals
400 Million Checkins
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
79. Tools Of The Trade
Facebook
Flickr
Foursquare
Google+
Tumblr
Twitter
Wordpress
YouTube
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
80. Tools Of The Trade
Google Analytics
Grader
HARO
HootSuite
Klout
Map My Followers
PeerIndex
TubeToolbox
TweetAdder
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
81. Tools Of The Trade
Google Analytics
Grader
HARO
HootSuite
Klout
Map My Followers
PeerIndex
TubeToolbox
TweetAdder
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
82. Tools Of The Trade
Google Analytics
Grader
HARO
HootSuite
Klout
Map My Followers
PeerIndex
TubeToolbox
TweetAdder
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
83. BEFORE
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
84. BEFORE
Passion: “I have never had a job I was not passionate
about.” - Kurt Podeszwa (Camp For All), SchipulCon in
the speaker room.
If you are not passionate about what you’re doing, stop.
I’m serious.
Just stop.
@giovanni
@giovanni http://leveltendesign.com
http://gallucci.net/plus
86. BEFORE
We need to reset: Anyone who says social media is free
doesn’t know squat about running an effective social
media campaign.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
87. BEFORE
FOR EXAMPLE: Building a portfolio (translated: work, write, or
shoot for free sometimes.)
But, DO NOT establish the value for your product/services at $0.00. NEVER
be available for anyone for free when THEY request your time. NEVER.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
88. BEFORE
Easy enough (kind of) if you are doing this for your
own brand. But if you have employees or a vendor
doing this for you, it just stopped being “free”.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
89. Plan, plan,
and plan some
more.
BEFORE
Site review,
scheduling, shot list,
backup equipment,
batteries, know where
your exits are, know
alternate entrances...
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
90. Plan, plan,
and plan some
more.
BEFORE
Who,
What,
Where,
When,
Why?
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
91. BEFORE
Use those contacts!
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
92. BEFORE
Small footprint
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
93. BEFORE
Media badge - the key to the city...almost
@giovanni http://leveltendesign.com
@giovanni
@giovanni http://leveltendesign.com
http://gallucci.net/plus
94. BEFORE
Don’t describe yourself as anything other than a
professional photographer if you want to be taken
seriously.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
95. BEFORE
You’re not a “blogger” - You’re a writer or an online
journalist.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
96. BEFORE
Know your rights.
Know the law/know the TOS on sites you’re working
on.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
97. DURING
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
98. DURING
First order of business: get the shots you need.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
99. DURING
Know your rights.
Don’t be unnecessarily confrontational, but don’t be a
doormat either. Private security are NOT the POPO.
Have them call the police if you can’t come to
agreement and they attempt to detain you.
NEVER give anyone your camera. NEVER give anyone
your photos. But give the POPO “the disk from your
camera” if they ask - Use The Cloud
@giovanni http://leveltendesign.com
@giovanni
@giovanni http://leveltendesign.com
http://gallucci.net/plus
100. DURING
Be patient. Be nice.
Be respectful. Be invisible.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
101. Be creative. Duh, really? Really.
DURING
Find the angles that no-one else would.
If you want your photography to stand out, you must
get shots no-one else is getting.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
102. DURING
Be present. Be alert.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
103. DURING
Be present. Be alert.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
104. DURING
Shoot everything.
Shoot until you get kicked out or until there’s nothing
left to shoot.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
105. DURING
Remember I said the get the shots you NEED first?
Once you have gotten those AND backed up those
photos?
Sneak around.
Shoot to get kicked out.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
106. TOP TIPS
BASICS:
Rule of thirds.
Balancing elements in the shot.
Leading lines.
Symmetry.
Background.
Framing.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
107. TOP TIPS
People love the fisheye. CREATIVE LIGHT:
Using extreme ends of Over exposure.
zoom lenses.
Under exposure.
Aperture for dummies.
Flash rings.
Customize the buttons on
your camera. Natural lens flare.
Zoom with your feet. Light hacking.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
108. TOP TIPS
OTHER STUFF:
Dress the part. Change Eye.fi - cards ROCK.
of clothes available.
Compose the picture in the
Keep business cards ON camera. (?)
you.
Keep a step ladder in your car.
Monopods & tripods are Knee pads. Band-Aids. Igloo. Paper
your friends. towels.
Shoot RAW.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
109. TOP TIPS - BLOGGERS
Define Your Goals Be Visible
Know Your Audience Take Risks
Be Consistent Ask for Feedback
Be Persistent Keep Learning
Be Inviting Be Yourself
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
110. Video SEO
http://www.youtube.com/watch?v=BI1H4HhNLUc
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
111. Video SEO Tips
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
112. Video SEO Tips
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
113. Video SEO Tips
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
114. Video SEO Tips
Video SEO Ranking Factors
-Title
-Description
-Tags
-Views
-Ratings
-Playlist Additions
-Inbound Links
-Relevance of content
-Flagging/Favorites
-Shares/Embeds
-Onsite Links
-Comments
-Age of VIdeo
-Channel Views
-Subscribers
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
115. Video SEO Tools
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
116. Video SEO Tolls
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
117. Video SEO Tolls
tube toolbox - don’t use tools to cheat!
use technology to work more efficiently
YouTube TOS Section 4.G:
"You agree not to use or launch any automated
system, including without limitation, "robots,"
"spiders," or "offline readers," that accesses the
Website in a manner that sends more request
messages to the YouTube™ servers in a given
period of time than a human can reasonably
produce in the same period by using a
conventional on-line web browser."
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
118. TOP TIPS
NOW BREAK
THE RULES
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
119. AFTER
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
120. AFTER
Review.
Crop.
Color correction (you shot RAW, right?).
Filters.
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
154. What Kind Of Campaigns
Are Out There?
What are you in the mood for?
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
155. Small Business Example
Keyword Research
Website Optimized (10 Pages)
Facebook (5 posts/week)
Twitter (10 Tweets/week)
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
156. Medium Business Example
Small Biz Package+
15 More Pages Optimized
YouTube
Flickr
Set Up Google Analytics
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
157. Large Business Example
Medium Biz Package+
25 More Pages Optimized
Blogging/Commenting
Bookmarking
Training
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com
158. White Label
What are you in the mood for?
@giovanni http://leveltendesign.com
@giovanni http://leveltendesign.com