SWEET TWEETS: SOCIAL MUSIC CHANGES THE INDIE GAME

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In today’s tightly-budgeted and targeted music environment, cheaper is better and free is best. Social media tools like Facebook and Twitter are the indie musicians’ best friend, a combined delivery system and vehicle for nurturing a fanbase. And shared passion is the key ingredient for getting in your fans’ faces on Facebook. Giovanni will explain how musicians should effectively use social media for outreach, funding, finding gigs, connecting with other musicians, making the most of festivals, and connecting with journalists to promote their music

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SWEET TWEETS: SOCIAL MUSIC CHANGES THE INDIE GAME

  1. 1. Canadian Music Week Sweet Tweets: The Indy Musician’s Game Changer
  2. 2. Giovanni GallucciI’m a hack. !I have no business teaching anyoneanything about social media,promotion, production, photography,SEO, or marketing for that matter. !BUT - I tend to get good results witha little different approach. So, I’ll notteach. I’ll just show you what worksfor me.
  3. 3. Giovanni Gallucci
  4. 4. What *Really* Drives Traffic?
  5. 5. What *Really* Drives Traffic?
  6. 6. What Isnt On The List?Google Love from Google+
  7. 7. Google+ Launches Public Beta 6/27/2011
  8. 8. And the crowd went wild.
  9. 9. 16 days
  10. 10. 120 days53 Million +
  11. 11. And then lots of them left.
  12. 12. one ?
  13. 13. March 16, 2012195 Million +
  14. 14. March 16, 2012Facebook 850 Million Google+195 Million Twitter 140 Million
  15. 15. Top Accounts On G+250000018750001250000 blue:625000 #fans 0 Britney Spears Snoop Dogg Larry Page Ashley Tisdale Tyra Banks18000001750000170000016500001600000 Hugh Jackman Felicia Day Richard Branson Usher Trey Ratcliff Thomas Hawk
  16. 16. Top Pages On Facebook700005250035000 blue:17500 fans 0 x 1,000 Facebook TX Holdem YouTube Eminem Rihanna !60000 green:45000 talking30000 about15000 this x 10 0 Lady Gaga Shakira Michael JacksonFamily Guy Harry Potter
  17. 17. Top Accounts On Twitter30000 blue: followers 22500 x 1,000 15000 !7500 green: number 0 of tweets Lady Gaga Justin Bieber Katy Perry Rhianna Shakira1500011250 7500 3750 0 Britney Spears Kim Kardashian Barack Obama Taylor Swift Selina Gomez
  18. 18. But with all that said, why should you be on Google+? !*hint: the answers in the name
  19. 19. Where Do Fans *Really* Engage With Their Favorite Musicians? Facebook Email Blasts Video Sharing Blogs/Tumblrs Newsletters Radio Tweets YouTube Text Msgs Mobile Apps MySpaceTotal Respondants 0 25 50 75 100
  20. 20. We have a limited amount of time Lets talk about some tips which will give you the biggest bang for your effort
  21. 21. EngagementLet Them Play Along
  22. 22. Share The ShareLike & Share Buttons & More
  23. 23. Branded Applications Be Efficient!
  24. 24. Branded Applications Mind The Performance!
  25. 25. Social PluginsLike & Share Buttons
  26. 26. Social PluginsLike & Share Buttons
  27. 27. Promote Your Page Offline
  28. 28. Get Your Band Name First!
  29. 29. Facebook Ads“Why do you ‘Like’ bands on facebook? Band Invitation or Ad - 75% Friend Inviting - 59% Personal Discovery - 49% *eMarketer
  30. 30. Facebook Ads Targeting
  31. 31. Offers, discounts, deals
  32. 32. Bring Value Your fans love other bands also.
  33. 33. Contests/Sweepstakes Tie In Partners
  34. 34. Contests/Sweepstakes There’s Help Out There
  35. 35. Contests/Sweepstakes It Makes A Difference
  36. 36. Know your target audience and know their platforms.
  37. 37. How do we get accessto journalists on Twitter?
  38. 38. How do we get accessto journalists on Twitter?
  39. 39. Build An Ecosystem
  40. 40. Build An Ecosystem
  41. 41. Build An Ecosystem
  42. 42. Build An Ecosystem
  43. 43. Build An Ecosystem
  44. 44. Dont limit access to established media outlets.
  45. 45. Harvesting The Right Relationships
  46. 46. Harvesting The Right Relationships
  47. 47. Harvesting The Right Relationships
  48. 48. Harvesting The Right Relationships
  49. 49. Harvesting The Right Relationships
  50. 50. Blogger Relations Awareness
  51. 51. Blogger Relations Awareness
  52. 52. Blogger Relations Identify The Threat
  53. 53. Blogger Relations Tame The Beast In Public
  54. 54. Photos/Video My Weapons Of Choice
  55. 55. More fan engagement happens viaphotography than any other medium ...according to Facebook insights, tumblr, woopra,google analytics, Klout, fans, SoundCloud, MusicMetric, NBS, BuzzDeck, e:music, and my mother
  56. 56. Build Relationships and give photographers access! !What kind of photographydo fans respond to most?
  57. 57. META Data - Optimization.
  58. 58. Flickr Pictures
  59. 59. iPhoto Metadata
  60. 60. ApertureMetadata
  61. 61. Google+ Pictures
  62. 62. AFTERShare. !flickr, facebook, instagram, google+/picasa, smugmug,slideshare, youtube.
  63. 63. Video on Facebook@giovanni http://LiveLoudTexas.com
  64. 64. Sell YourselfThen shut up and enjoy the ride.
  65. 65. Bringing It All Together
  66. 66. Tie Ins? Blog/Tumblr YouTube/Flickr Platform Specific Content Effective Blogger Outreach Brand Evangelist Ignition Social Media Music Sites Basic SEO On Website Branded Image Optimization Bookmarking
  67. 67. What do the results look like?
  68. 68. AFTER Keep working on campaigns. ! Wash, rinse, repeat. ! “Find your passion. Use your talent.” - Kurt Podeszwa (Camp For All). ! Add, hone your talent to feed your passion.
  69. 69. http://LiveLoudTexas.com/preso
  70. 70. Thank You giovanni gallucci giovanni@LiveLoudTexas.com 469.682.6978 ! http://facebook.com/LiveLoudTX http://LiveLoudTexas.com/plus http://twitter.com/LiveLoudTX

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