Fort Worth Initiative                           It’s All    Social Social Media    It’s All About Media    July 25, 2012  ...
Thank You!   Fort Worth Initiative                  @giovanni 2
About @giovanni                                    Fort Worth Initiative     On one hand Giovanni is a recovering Microsof...
Fort Worth Initiative    Starting With The End In Mind                                 @giovanni4
Fort Worth Initiative    What are we dealing with here?                    15                     2                @giovanni
Fort Worth Initiative    Do you have a plan?                               @giovanni6
Fort Worth Initiative    Do you have a plan?                               @giovanni7
Fort Worth Initiative    Do you have a plan?                               @giovanni8
Fort Worth Initiative     Do you have a plan?    •Give it legs - Give ‘em something to talk about    •Lead them to a desti...
Fort Worth Initiative        Do you have a plan?                                     Word of Mouth                        ...
Fort Worth Initiative     Do you have a plan?                                @giovanni11
Fort Worth Initiative     Do you have a plan?     •Differentiate     •Be Relevant     •Have a Budget     •Define Your ROI & ...
Fort Worth Initiative     Do you have a plan?     •Define target audience     •Determine goals and objectives     •Develop ...
Fort Worth Initiative     What *really* drives traffic?                                          @giovanni14
Fort Worth Initiative     How Will They Find Your Event?                                                1%           YouTu...
Fort Worth Initiative     Tools Of The Trade     Email     Facebook     Flickr     Foursquare     Google+     Tumblr     T...
Fort Worth Initiative                                                          Meetups     Build Your                     ...
Fort Worth Initiative     Tools Of The Trade     Facebook Insight     Google Analytics     Grader     HARO     HootSuite  ...
Fort Worth Initiative     Tools Of The Trade     Facebook Insight     Google Analytics     Grader     HARO     HootSuite  ...
Fort Worth Initiative     Tools Of The Trade     Facebook Insight     Google Analytics     Grader     HARO     HootSuite  ...
Section 1                        Fort Worth Initiative            SEO 101: The Very Basics                                ...
Fort Worth Initiative         click thrus | humans     keywords & phrases | humans      back links | search engines     an...
Keywords            Fort Worth Initiative        How       Google        Works     (Simplified)                         @g...
Keyword Research                          Fort Worth Initiative     https://adwords.google.com/select/KeywordToolExternal ...
Keyword Research   Fort Worth Initiative                        @giovanni25
Keyword Research   Fort Worth Initiative                        @giovanni26
Using Your Keywords                   Fort Worth Initiative      How To Write For The Web      Write for people, not machi...
Using Your Keywords                  Fort Worth Initiative      The Secret Formula       Title Tag       Title of Article ...
Section 2                        Fort Worth Initiative            Facebook & Google+                                      ...
Social Currency                    Fort Worth Initiative     PR & Social Media Deal In The Same Currency      PR >WOM > Ma...
Social Currency                                Fort Worth Initiative     PR & Social Media Deal In The Same Currency      ...
Fort Worth Initiative     What Did Facebook Do Right?                                        @giovanni32
Fort Worth Initiative     What Did Facebook NOT Do Right?                                       @giovanni33
Fort Worth Initiative     So what? What are you going to do about it?                                        @giovanni34
Fort Worth Initiative     So what? What are you going to do about it?                                        @giovanni35
Fort Worth Initiative     And the crowd went wild.                                     @giovanni36
Fort Worth Initiative     Google+ Launches Public Beta 6/2011                                   @giovanni37
Fort Worth Initiative     Google+ Invites Start Pouring In                                  @giovanni38
Fort Worth Initiative     16 days                    @giovanni39
Fort Worth Initiative        120 days     53 Million +                        @giovanni40
Fort Worth Initiative     And then lots of them left.                                   @giovanni41
Fort Worth Initiative     one                @giovanni42
Audience Size            Fort Worth Initiative     April, 2012         Facebook 901 Million         Google+ 240 Million   ...
Networks Compared                      Fort Worth Initiative     Facebook Friends Lists - Closed                          ...
Networks Compared                  Fort Worth Initiative     Facebook Friends Lists - Cannot Be Optimized                 ...
Networks Compared                    Fort Worth Initiative     Twitter Lists Are A Vote For People                        ...
Networks Compared      Fort Worth Initiative     Google+ Circles                            @giovanni47
Networks Compared              Fort Worth Initiative     Circles are a vote for people     Google is looking at influence....
Networks Compared              Fort Worth Initiative     Circles are a vote for people     Google is looking at authority....
Networks Compared             Fort Worth Initiative     Circles are a vote for people     Google is looking at connections...
Networks Compared              Fort Worth Initiative     Circles are a vote for people     Google is looking at memes.    ...
Networks Compared              Fort Worth Initiative     Circles are a vote for people     Google is looking at threads.  ...
Networks Compared             Fort Worth Initiative     Circles are a vote for people     Google is looking at __________....
Social Media Optimization         Fort Worth Initiative     Optimizing Your Google+ Profile Page                          ...
Social Media Optimization          Fort Worth Initiative     Introduction/About You and Your Gallery                      ...
Social Media Optimization    Fort Worth Initiative     Occupation/Employment                                  @giovanni56
Social Media Optimization            Fort Worth Initiative     Location, Location, Location!                              ...
Social Media Optimization   Fort Worth Initiative     Get Seen!                                 @giovanni58
Social Media Optimization                 Fort Worth Initiative     Optimization     Let’s talk about SEO for Facebook.   ...
Social Media Optimization   Fort Worth Initiative     Optimization     That was quick.                                 @gi...
Social Media Optimization   Fort Worth Initiative     Optimization     ...but seriously.                                 @...
Top Ten Why’s For Events      Fort Worth Initiative            The Top 10 “Why’s” for              Meeting Planners       ...
Top Ten Why’s For Events           Fort Worth Initiative              Networking opportunities              and educationa...
Top Ten Why’s For Events         Fort Worth Initiative           Enabling, participating, and          encouraging that en...
Top Ten Why’s For Events                Fort Worth Initiative                   Driving attendance                        ...
Top Ten Why’s For Events           Fort Worth Initiative         Mobilize registered attendees to        reach out to thei...
Top Ten Why’s For Events         Fort Worth Initiative      Target the ideal attendees based on                 their inte...
Top Ten Why’s For Events           Fort Worth Initiative                 Allow attendees to                 communicate an...
Top Ten Why’s For Events         Fort Worth Initiative       Speakers will be better prepared to      tailor their message...
Top Ten Why’s For Events         Fort Worth Initiative      Mobile applications = feeding frenzy                          ...
Top Ten Why’s For Events           Fort Worth Initiative             Reviewers, evangelists, or                  critics o...
Top Ten Why’s For Events         Fort Worth Initiative      Shape the reputation of your events            and your organi...
Social Media Optimization   Fort Worth Initiative     Building Engagement                                 @giovanni73
Social Media Optimization     Fort Worth Initiative     Communication Strategy                                   @giovanni74
Social Media Optimization     Fort Worth Initiative     Communication Strategy                                   @giovanni75
Integrating Facebook   Fort Worth Initiative     Get Your Brand!                            @giovanni76
Integrating Facebook      Fort Worth Initiative     Pages NOT Profiles                               @giovanni77
Integrating Facebook             Fort Worth Initiative     Promote Your Page Offline                                      ...
Integrating Facebook                          Fort Worth Initiative     Facebook Ads     “Why do you “Like” brands on Face...
Integrating Facebook         Fort Worth Initiative     Facebook Ads     Design > Text & Image                             ...
Integrating Facebook   Fort Worth Initiative     Facebook Ads     Targeting                            @giovanni81
Integrating Facebook              Fort Worth Initiative     Facebook Ads     Set Daily Budget & Pricing                   ...
Integrating Facebook   Fort Worth Initiative     Facebook Ads     Review & Pay                            @giovanni83
Section 3             Fort Worth Initiative            Twitter                           @giovanni84
Section 3                                                 Fort Worth Initiative     Best Practices For Twitter      Use a ...
Section 3                              Fort Worth Initiative     Best Practices For Twitter     Establish twitter accounts...
Section 3                 Fort Worth Initiative     Twitter For Events                               @giovanni87
Section 3                        Fort Worth Initiative     What Is Twitter Good For?                                      ...
Section 3           Fort Worth Initiative     Applications                         @giovanni89
Section 3           Fort Worth Initiative     Applications                         @giovanni90
Section 4                      Fort Worth Initiative            YouTube & Flickr                                    @giova...
Section 4                   Fort Worth Initiative     Photos/Video     My Weapons Of Choice                               ...
Section 4              Fort Worth Initiative     Equipment     Canon 5D     Canon 7D     Canon T2i (T3i)     Canon G12    ...
Section 4     Fort Worth Initiative     Before                   @giovanni94
Section 4                                        Fort Worth Initiative     Before      Passion: “I have never had a job I ...
Section 4              Fort Worth Initiative     Before Build Relationships                            @giovanni96
Section 4                                        Fort Worth Initiative     We need to reset our expectations      Anyone w...
Section 4                                            Fort Worth Initiative     We need to reset our expectations      FOR ...
Section 4                                       Fort Worth Initiative     We need to reset our expectations      Easy enou...
Section 4                            Fort Worth Initiative      Photography as a Social Tool                              ...
Section 4                 Fort Worth Initiative      Photos on Google+                               @giovanni101
Section 4                  Fort Worth Initiative      Photos on Facebook                                @giovanni102
Section 4                   Fort Worth Initiative      Photos on Pinterest                                 @giovanni103
Section 4                   Fort Worth Initiative      Photos on Instagram                                 @giovanni104
Section 4               Fort Worth Initiative      iPhoto Metadata                             @giovanni105
Section 4                 Fort Worth Initiative      Aperture Metadata                               @giovanni106
Section 4                         Fort Worth Initiative      What the user sees on Google+                                ...
Section 4                         Fort Worth Initiative      What the user sees on Facebook                               ...
Video SEO                Fort Worth Initiative      How About Video?                              @giovanni109
Video SEO                Fort Worth Initiative      How About Video?                              @giovanni110
Video SEO                Fort Worth Initiative      How About Video?                              @giovanni111
Video SEO                         Fort Worth Initiative      How About Video?      Video SEO Ranking Factors      -Title  ...
Almost Over                                            Fort Worth Initiative      Put Your Money Where Your Mouth Is      ...
Almost Over                                            Fort Worth Initiative      Put Your Money Where Your Mouth Is      ...
Almost Over                                            Fort Worth Initiative      Put Your Money Where Your Mouth Is      ...
Almost Over                                            Fort Worth Initiative      Put Your Money Where Your Mouth Is      ...
Almost Over                                            Fort Worth Initiative      Put Your Money Where Your Mouth Is      ...
Almost Over                       Fort Worth Initiative      Put Your Money Where Your Mouth Is      But can you repeat it...
Almost Over                       Fort Worth Initiative      Put Your Money Where Your Mouth Is      But can you repeat it...
Questions?         Fort Worth Initiative      Thank You      Questions?                        @giovanni120
Upcoming Talks                                        Fort Worth Initiative      08.14 Integrating Social Media with Email...
Thank You                                   Fort Worth Initiative      Download this presentation!      http://LiveLoudTex...
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It's All About Social Media - Fort Worth Initiative

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It's All About Social Media - Fort Worth Initiative

  1. 1. Fort Worth Initiative It’s All Social Social Media It’s All About Media July 25, 2012 About Social Media @giovanni1
  2. 2. Thank You! Fort Worth Initiative @giovanni 2
  3. 3. About @giovanni Fort Worth Initiative On one hand Giovanni is a recovering Microsoft .NET programmer turned internet journeyman who develops online audience growth & engagement strategies for clients in music, media, missions, faith, film, tv, tech & causes. On the other hand he is a professional photographer and filmmaker who focuses on the same topics. Giovanni produces content for GeekBeat.TV and serves as a faculty member at Five2Media, xTrain, and Adobe TV. And, if you’re not careful you might catch him or his work on Troubadour, TX, a syndicated TV series airing in over 40 million households in 140 U.S. markets each week. @giovanni3
  4. 4. Fort Worth Initiative Starting With The End In Mind @giovanni4
  5. 5. Fort Worth Initiative What are we dealing with here? 15 2 @giovanni
  6. 6. Fort Worth Initiative Do you have a plan? @giovanni6
  7. 7. Fort Worth Initiative Do you have a plan? @giovanni7
  8. 8. Fort Worth Initiative Do you have a plan? @giovanni8
  9. 9. Fort Worth Initiative Do you have a plan? •Give it legs - Give ‘em something to talk about •Lead them to a destination or a point of conversion •What’s a Point of Conversion? •Provide a way to engage •Stay engaged •Provide the means and the incentive to share @giovanni9
  10. 10. Fort Worth Initiative Do you have a plan? Word of Mouth Webinars Direct Links Referring Links Podcasting Research Forums Comment Marketing Online Video Social Networks Email INBOUND MARKETING Media Coverage White Papers Q&A Sites Bulletin Boards Blogs Social Bookmarking PR Infographics SEO News Photo Sharing Direct Access Traffic @giovanni10
  11. 11. Fort Worth Initiative Do you have a plan? @giovanni11
  12. 12. Fort Worth Initiative Do you have a plan? •Differentiate •Be Relevant •Have a Budget •Define Your ROI & Your ROE •MAKE A PLAN - GOALS ARE GOOD @giovanni12
  13. 13. Fort Worth Initiative Do you have a plan? •Define target audience •Determine goals and objectives •Develop and implement tactics to achieve goals •Monitoring, measuring, & reporting •Wash, rinse, & repeat @giovanni13
  14. 14. Fort Worth Initiative What *really* drives traffic? @giovanni14
  15. 15. Fort Worth Initiative How Will They Find Your Event? 1% YouTube Facebook 3% 3% 4% Flickr Twitter 3% Last.fm LinkedIn All Others 9% Vimeo Others 25% 68% 84% @giovanni15
  16. 16. Fort Worth Initiative Tools Of The Trade Email Facebook Flickr Foursquare Google+ Tumblr Twitter Wordpress YouTube @giovanni16
  17. 17. Fort Worth Initiative Meetups Build Your Public Seminars Speaking Email List! Tradeshows Website Email In-Store Training Experiences Forms & Advertising Touch Delivery Client Drivers Documents Points Services Industry Newsletters Promotions Groups On-Site Support Team Blog Press Social Releases Networks Comments @giovanni17
  18. 18. Fort Worth Initiative Tools Of The Trade Facebook Insight Google Analytics Grader HARO HootSuite Klout Map My Followers PeerIndex YouTube Insight @giovanni18
  19. 19. Fort Worth Initiative Tools Of The Trade Facebook Insight Google Analytics Grader HARO HootSuite Klout Map My Followers PeerIndex YouTube Insight @giovanni19
  20. 20. Fort Worth Initiative Tools Of The Trade Facebook Insight Google Analytics Grader HARO HootSuite Klout Map My Followers PeerIndex YouTube Insight @giovanni20
  21. 21. Section 1 Fort Worth Initiative SEO 101: The Very Basics @giovanni21
  22. 22. Fort Worth Initiative click thrus | humans keywords & phrases | humans back links | search engines anchor text | search engines @giovanni22
  23. 23. Keywords Fort Worth Initiative How Google Works (Simplified) @giovanni23
  24. 24. Keyword Research Fort Worth Initiative https://adwords.google.com/select/KeywordToolExternal @giovanni24
  25. 25. Keyword Research Fort Worth Initiative @giovanni25
  26. 26. Keyword Research Fort Worth Initiative @giovanni26
  27. 27. Using Your Keywords Fort Worth Initiative How To Write For The Web Write for people, not machines Focus your message Use the language of your audience Use - but don’t overuse - anchor text links Add a photo & add your key phrase at the beginnin photo caption @giovanni27
  28. 28. Using Your Keywords Fort Worth Initiative The Secret Formula Title Tag Title of Article H1 Tags 300 - 500 Words Per Page 3% - 5% Keyword Density Keyword-Rich links to your page/article @giovanni28
  29. 29. Section 2 Fort Worth Initiative Facebook & Google+ @giovanni29
  30. 30. Social Currency Fort Worth Initiative PR & Social Media Deal In The Same Currency PR >WOM > Marketing > Advertising Social Media > SEO > Email Marketing > PPC @giovanni30
  31. 31. Social Currency Fort Worth Initiative PR & Social Media Deal In The Same Currency social capital = reputation = access to resources/ access to more connections = reciprocity (favors added up) = public accomplishments = increased levels of trust = reputation = more social capital: wash, rinse, repeat @giovanni31
  32. 32. Fort Worth Initiative What Did Facebook Do Right? @giovanni32
  33. 33. Fort Worth Initiative What Did Facebook NOT Do Right? @giovanni33
  34. 34. Fort Worth Initiative So what? What are you going to do about it? @giovanni34
  35. 35. Fort Worth Initiative So what? What are you going to do about it? @giovanni35
  36. 36. Fort Worth Initiative And the crowd went wild. @giovanni36
  37. 37. Fort Worth Initiative Google+ Launches Public Beta 6/2011 @giovanni37
  38. 38. Fort Worth Initiative Google+ Invites Start Pouring In @giovanni38
  39. 39. Fort Worth Initiative 16 days @giovanni39
  40. 40. Fort Worth Initiative 120 days 53 Million + @giovanni40
  41. 41. Fort Worth Initiative And then lots of them left. @giovanni41
  42. 42. Fort Worth Initiative one @giovanni42
  43. 43. Audience Size Fort Worth Initiative April, 2012 Facebook 901 Million Google+ 240 Million Twitter 210 Million @giovanni43
  44. 44. Networks Compared Fort Worth Initiative Facebook Friends Lists - Closed @giovanni44
  45. 45. Networks Compared Fort Worth Initiative Facebook Friends Lists - Cannot Be Optimized @giovanni45
  46. 46. Networks Compared Fort Worth Initiative Twitter Lists Are A Vote For People @giovanni46
  47. 47. Networks Compared Fort Worth Initiative Google+ Circles @giovanni47
  48. 48. Networks Compared Fort Worth Initiative Circles are a vote for people Google is looking at influence. @giovanni48
  49. 49. Networks Compared Fort Worth Initiative Circles are a vote for people Google is looking at authority. @giovanni49
  50. 50. Networks Compared Fort Worth Initiative Circles are a vote for people Google is looking at connections. @giovanni50
  51. 51. Networks Compared Fort Worth Initiative Circles are a vote for people Google is looking at memes. @giovanni51
  52. 52. Networks Compared Fort Worth Initiative Circles are a vote for people Google is looking at threads. @giovanni52
  53. 53. Networks Compared Fort Worth Initiative Circles are a vote for people Google is looking at __________. @giovanni53
  54. 54. Social Media Optimization Fort Worth Initiative Optimizing Your Google+ Profile Page @giovanni54
  55. 55. Social Media Optimization Fort Worth Initiative Introduction/About You and Your Gallery @giovanni55
  56. 56. Social Media Optimization Fort Worth Initiative Occupation/Employment @giovanni56
  57. 57. Social Media Optimization Fort Worth Initiative Location, Location, Location! @giovanni57
  58. 58. Social Media Optimization Fort Worth Initiative Get Seen! @giovanni58
  59. 59. Social Media Optimization Fort Worth Initiative Optimization Let’s talk about SEO for Facebook. @giovanni59
  60. 60. Social Media Optimization Fort Worth Initiative Optimization That was quick. @giovanni60
  61. 61. Social Media Optimization Fort Worth Initiative Optimization ...but seriously. @giovanni61
  62. 62. Top Ten Why’s For Events Fort Worth Initiative The Top 10 “Why’s” for Meeting Planners @giovanni62
  63. 63. Top Ten Why’s For Events Fort Worth Initiative Networking opportunities and educational content. @giovanni63
  64. 64. Top Ten Why’s For Events Fort Worth Initiative Enabling, participating, and encouraging that engagement. @giovanni64
  65. 65. Top Ten Why’s For Events Fort Worth Initiative Driving attendance @giovanni65
  66. 66. Top Ten Why’s For Events Fort Worth Initiative Mobilize registered attendees to reach out to their social networks to invite their friends/colleagues @giovanni66
  67. 67. Top Ten Why’s For Events Fort Worth Initiative Target the ideal attendees based on their interests @giovanni67
  68. 68. Top Ten Why’s For Events Fort Worth Initiative Allow attendees to communicate and collaborate before and after the event @giovanni68
  69. 69. Top Ten Why’s For Events Fort Worth Initiative Speakers will be better prepared to tailor their message to the audience @giovanni69
  70. 70. Top Ten Why’s For Events Fort Worth Initiative Mobile applications = feeding frenzy @giovanni70
  71. 71. Top Ten Why’s For Events Fort Worth Initiative Reviewers, evangelists, or critics of events @giovanni71
  72. 72. Top Ten Why’s For Events Fort Worth Initiative Shape the reputation of your events and your organization @giovanni72
  73. 73. Social Media Optimization Fort Worth Initiative Building Engagement @giovanni73
  74. 74. Social Media Optimization Fort Worth Initiative Communication Strategy @giovanni74
  75. 75. Social Media Optimization Fort Worth Initiative Communication Strategy @giovanni75
  76. 76. Integrating Facebook Fort Worth Initiative Get Your Brand! @giovanni76
  77. 77. Integrating Facebook Fort Worth Initiative Pages NOT Profiles @giovanni77
  78. 78. Integrating Facebook Fort Worth Initiative Promote Your Page Offline @giovanni78
  79. 79. Integrating Facebook Fort Worth Initiative Facebook Ads “Why do you “Like” brands on Facebook? • Brand Invitation or Ad - 75% •Friend Inviting - 59% •Personal Research - 49% @giovanni79
  80. 80. Integrating Facebook Fort Worth Initiative Facebook Ads Design > Text & Image @giovanni80
  81. 81. Integrating Facebook Fort Worth Initiative Facebook Ads Targeting @giovanni81
  82. 82. Integrating Facebook Fort Worth Initiative Facebook Ads Set Daily Budget & Pricing @giovanni82
  83. 83. Integrating Facebook Fort Worth Initiative Facebook Ads Review & Pay @giovanni83
  84. 84. Section 3 Fort Worth Initiative Twitter @giovanni84
  85. 85. Section 3 Fort Worth Initiative Best Practices For Twitter Use a photo of yourself that’s interesting Follow people that YOU think are interesting, not just b/c everyone else is following them. Mix in SOME personal information Don’t SPAM - Bring value Use twitter search to find others Join the conversation! use the @ sign before another person’s name to get their attention Most importantly - create and build relationships @giovanni85
  86. 86. Section 3 Fort Worth Initiative Best Practices For Twitter Establish twitter accounts for specific demographics Grow your twitter follower list first Populate twitter streams with relevant content using Twitter Feed or Ping.fm Use innovative ways to get them to follow and friend you on facebook Sweepstakes are terrific @giovanni86
  87. 87. Section 3 Fort Worth Initiative Twitter For Events @giovanni87
  88. 88. Section 3 Fort Worth Initiative What Is Twitter Good For? @giovanni88
  89. 89. Section 3 Fort Worth Initiative Applications @giovanni89
  90. 90. Section 3 Fort Worth Initiative Applications @giovanni90
  91. 91. Section 4 Fort Worth Initiative YouTube & Flickr @giovanni91
  92. 92. Section 4 Fort Worth Initiative Photos/Video My Weapons Of Choice @giovanni92
  93. 93. Section 4 Fort Worth Initiative Equipment Canon 5D Canon 7D Canon T2i (T3i) Canon G12 GoPro HD iPhone @giovanni93
  94. 94. Section 4 Fort Worth Initiative Before @giovanni94
  95. 95. Section 4 Fort Worth Initiative Before Passion: “I have never had a job I was not passionate about.” - Kurt Podeszwa (Camp For All), SchipulCon in the speaker room. If you are not passionate about what you’re doing, stop. I’m serious. Just stop. @giovanni95
  96. 96. Section 4 Fort Worth Initiative Before Build Relationships @giovanni96
  97. 97. Section 4 Fort Worth Initiative We need to reset our expectations Anyone who says social media is free doesn’t know squat about running an effective social media campaign. @giovanni97
  98. 98. Section 4 Fort Worth Initiative We need to reset our expectations FOR EXAMPLE: Building a portfolio (translated: work, write, create, or shoot for free sometimes.) But, DO NOT establish the value for your product/services at $0.00. NEVER be available for anyone for free when THEY request your time. NEVER. @giovanni98
  99. 99. Section 4 Fort Worth Initiative We need to reset our expectations Easy enough (kind of) if you are doing this for your own brand. But if you have employees or a vendor doing this for you, it just stopped being “free”. @giovanni99
  100. 100. Section 4 Fort Worth Initiative Photography as a Social Tool @giovanni100
  101. 101. Section 4 Fort Worth Initiative Photos on Google+ @giovanni101
  102. 102. Section 4 Fort Worth Initiative Photos on Facebook @giovanni102
  103. 103. Section 4 Fort Worth Initiative Photos on Pinterest @giovanni103
  104. 104. Section 4 Fort Worth Initiative Photos on Instagram @giovanni104
  105. 105. Section 4 Fort Worth Initiative iPhoto Metadata @giovanni105
  106. 106. Section 4 Fort Worth Initiative Aperture Metadata @giovanni106
  107. 107. Section 4 Fort Worth Initiative What the user sees on Google+ @giovanni107
  108. 108. Section 4 Fort Worth Initiative What the user sees on Facebook @giovanni108
  109. 109. Video SEO Fort Worth Initiative How About Video? @giovanni109
  110. 110. Video SEO Fort Worth Initiative How About Video? @giovanni110
  111. 111. Video SEO Fort Worth Initiative How About Video? @giovanni111
  112. 112. Video SEO Fort Worth Initiative How About Video? Video SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers @giovanni112
  113. 113. Almost Over Fort Worth Initiative Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni113
  114. 114. Almost Over Fort Worth Initiative Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni114
  115. 115. Almost Over Fort Worth Initiative Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni115
  116. 116. Almost Over Fort Worth Initiative Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni116
  117. 117. Almost Over Fort Worth Initiative Put Your Money Where Your Mouth Is This is where I have to prove that stuff works. @giovanni117
  118. 118. Almost Over Fort Worth Initiative Put Your Money Where Your Mouth Is But can you repeat it? @giovanni118
  119. 119. Almost Over Fort Worth Initiative Put Your Money Where Your Mouth Is But can you repeat it? @giovanni119
  120. 120. Questions? Fort Worth Initiative Thank You Questions? @giovanni120
  121. 121. Upcoming Talks Fort Worth Initiative 08.14 Integrating Social Media with Email Marketing (Gravity Center) Plano, TX 08.15 YouTube Basics for Business (ROSMB) Dallas, TX 08.25 Social Media as the Photographer’s Game-Changer (PhotoAct 2012) Santa Barbara, CA 09.07 DFW Social Media Summit (DallasDrupal.org) Garland, TX 09.11 YouTube and Online Video Basics for Tech Start-ups (Gravity Center) Plano, TX 09.19 Facebook Advertising Basics for a Stellar Holiday Sales Season (ROSMB) Dallas, TX more dates at http://LiveLoudTX.tumblr.com @giovanni121
  122. 122. Thank You Fort Worth Initiative Download this presentation! http://LiveLoudTexas.com/preso Giovanni Gallucci giovanni@LiveLoudTexas.com 469.682.6978 http://LiveLoudTexas.com google+: http://LiveLoudTexas.com/plus facebook: http://www.facebook.com/LiveLoudTexas linkedin: http://linkedin.com/in/LiveLoudTX tumblr: http://LiveLoudTX.tumblr.com twitter: http://twitter.com/giovanni youtube: http://youtube.com/LiveLoudTX @giovanni122

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