Successfully reported this slideshow.

I've Made a Record...Now What? - Houston, TX - 02/12/2014

527 views

Published on

13th Annual "I've Made a Record...Now What?" Seminar is TOMORROW!

There are sessions on social media, public relations, sponsorship and endorsement, radio airplay and more. The day ends with a Keynote Interview of Wade Bowen, a singer-songwriter with 12 top five Texas Music Chart songs including six number ones.

For the past 12 years, the "Now What?" seminar has been a source of learning and networking for the burgeoning Texas music scene covering business-related matters for recording artists, musicians, songwriters, promoters, and others making music in Texas.

"I've Made a Record...Now What?" is 9:00 AM - 5:30 PM Wednesday, February 12th, at the "Show Room" at Dave & Buster's, 6010 Richmond Avenue at Fountainview in Houston.

No credit cards at the door, cash and checks only. (There is an ATM available.)
To register, click http://www.texasmusicchart.com/Pages/Seminar.htm.

Published in: Social Media, Technology, Business
  • Be the first to comment

I've Made a Record...Now What? - Houston, TX - 02/12/2014

  1. 1. …Now What? Social Media For Music 101 Houston, Texas @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  2. 2. Who’s This Tall Drink Of Water? @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  3. 3. AMP be Music Troubadour, TX KT Diaries SXSW Topo Chico Bud Light Kerrville Folk Festival Chevrolet ACLFest Splash Media PubCon Five2Media CMS Studios Canada Music Week GeekBeat.TV NASCAR X-Games Gibson Guitars Lollapalooza Emmy Nominated AMS Pictures JAM Magazine Week Top 20 Agency Dunham+Company Dubai Digital Media Forum 17 Telly Awards Adobe Ad Bronco Roads Inside Entertainment TV 41 Entertainment xTrain Founder of Social Media Club in Texas Webby Award “Facebook Marketing: An Hour A Day” @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  4. 4. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  5. 5. What are we dealing with? @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  6. 6. Blog, Facebook, Twitter, Pinterest, Instagram, Snapchat, Vine, etc. How to choose? @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  7. 7. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  8. 8. Facebook vs. Instagram @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  9. 9. 18 Responses from 22,000 Fans vs. 38 Responses from 2,300 Fans @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  10. 10. .000818/Fan - .016/Fan @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  11. 11. Which is a better use of your time? @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  12. 12. I’ll give you a hint: It’s NEVER Facebook. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  13. 13. Blog, Facebook, Twitter, Pinterest, Instagram, Snapchat, Vine, etc. - How to choose? Do your research, find out where your most engaged audience is, and get social @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  14. 14. What can a one or two-person organization do with limited time? @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  15. 15. Musicians and photographers have a lot in common @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  16. 16. AMP be Music Bronco Roads Dunham+Company Five2 Media Inside Entertainment TV JAM Magazine Author Developer Editor Filmmaker Online Marketer Producer Photographer KT Diaries Speaker Topo Chico Troubadour, TX Writer @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  17. 17. What can a one or two-person organization do with limited time? ★ ★ ★ ★ ★ ★ ★ ★ ★ Your competition is younger smarter has sponsors has agents works longer has a bigger fan base has a Bandwagon has more followers has more YouTube views @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  18. 18. What can a one or two-person organization do with limited time? ★ ★ ★ ★ ★ ★ ★ ★ You can quit making excuses. Adapt. Focus your efforts. Work long hours. Learn the business side of the business. LOVE what you do. CONNECT with your fans. Work longer hours. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  19. 19. How to make postings search-friendly. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  20. 20. How to make postings search-friendly. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  21. 21. How to make postings search-friendly. How do search engines work? click thrus | humans keywords & phrases | humans backlinks | search engines anchor text | search engines @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  22. 22. How to make postings search-friendly. Secret Formula Stuff ★ ★ ★ ★ ★ ★ Title Tag Title of Article H1 Tags 300 - 500 Words Per Page 3% - 5% Keyword Density Keyword-Rich links to your page/ article @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  23. 23. How to make postings search-friendly. Secret Formula Stuff ★ ★ ★ ★ ★ Write for people, not machines Focus your message Use the language of your audience Use - but don’t overuse - anchor text links Add a photo & add your key phrase at the beginning of the photo caption @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  24. 24. How to make postings search-friendly. Secret Formula Stuff ★ Have a specific audience in mind ! ★ ★ ★ ★ ★ Who is the audience? What do the want to hear about or see? Where will it have the most effect? When is the best time to distribute it? Why should my audience care? ! ★ ★ Share your content socially Write naturally @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  25. 25. How to make postings search-friendly. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  26. 26. How to make postings search-friendly. Start With Your Photos @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  27. 27. How to make postings search-friendly. Photo SEO Tips @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  28. 28. How to make postings search-friendly. Photo SEO Tips @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  29. 29. How to make postings search-friendly. Photo SEO Tips @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  30. 30. How to make postings search-friendly. Photo SEO Tips @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  31. 31. How to use YouTube effectively. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  32. 32. How to use YouTube effectively. Video SEO Tips @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  33. 33. How to use YouTube effectively. Video SEO Tips Video SEO Ranking Factors ! ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ Title Description Tags Views Google+ Authorship Status Ratings Playlist Additions Inbound Links Relevance of content Flagging/Favorites Shares/Embeds Onsite Links Comments Age of Video Channel Views Subscribers
 @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  34. 34. How to use YouTube effectively. ★ Titles, Descriptions, Tags, Engagement ★ Reach out! ★ Google+, Facebook, Twitter (Analytics) @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  35. 35. How to use YouTube effectively. Engage & Capture @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  36. 36. How to use YouTube effectively. 5 Marketing vs. Performing Engage & Capture ★ Description @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  37. 37. How to use YouTube effectively. 5 Change Lives ★ How can we differentiate ourselves as artists, management, and content creators from the competition? ! ★ We need to find ways that will get the attention of fans and peers alike. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  38. 38. How to use YouTube effectively. Change Lives @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  39. 39. How to use YouTube effectively. Change Lives @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  40. 40. How to use YouTube effectively. 5 Change Lives ★ How can we differentiate ourselves as artists, management, and content creators from the competition. ! ★ We need to find ways that will get the attention of fans and peers alike. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  41. 41. How to use YouTube effectively. Change Lives @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  42. 42. How to use YouTube effectively. Change Lives @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  43. 43. How to use YouTube effectively. Change Lives @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  44. 44. How do recent Facebook changes affect me? @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  45. 45. How do recent Facebook changes affect me? *via moz.com @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  46. 46. How do recent Facebook changes affect me? *via moz.com @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  47. 47. How do recent Facebook changes affect me? *via moz.com @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  48. 48. How do recent Facebook changes affect me? *via moz.com @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  49. 49. How do recent Facebook changes affect me? *via moz.com @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  50. 50. How do recent Facebook changes affect me? *via moz.com @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  51. 51. How do recent Facebook changes affect me? *via moz.com @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  52. 52. How do recent Facebook changes affect me? *via moz.com @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  53. 53. How do recent Facebook changes affect me? *via moz.com @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  54. 54. How do recent Facebook changes affect me? *via moz.com @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  55. 55. How do recent Facebook changes affect me? ★ ★ ★ ★ ★ ★ ★ Focus, focus, focus on engagement. Study, analyze, and understand why your fans click the like button for your content. Avoid overusing strong calls to action. Avoid using memes. Analyze outbound links to determine which source is the most well received. Increase post frequency. Test different times of day for different types of content (e.g. news stories in the morning and product promotions in the evenings). @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  56. 56. How do recent Facebook changes affect me? ★Commit to 4 different types of posts per day ★Ask your fans questions ★DO NOT ASK FANS TO “LIKE” ANYTHING!!! ★Look at your stats and act accordingly ★You goal is to increase Engagement and Sharing @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  57. 57. Does search optimization take time? Money? Geeks? @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  58. 58. Does search optimization take time? Money? Geeks? yes. yes it does. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  59. 59. How to set a social media strategy. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  60. 60. How to set a social media strategy. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  61. 61. How to set a social media strategy. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  62. 62. How to set a social media strategy. @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  63. 63. How to set a social media strategy. ★Define target audience ★Determine goals and objectives ★Develop and implement tactics to achieve goals ★Monitoring, measuring, & reporting ★Wash, rinse, & repeat @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  64. 64. Who’s Doing It Well? @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  65. 65. Who’s Doing It Well? @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  66. 66. Who’s Doing It Well? @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  67. 67. Who’s Doing It Well? @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  68. 68. Who’s Doing It Well? @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  69. 69. http://LiveLoudTexas.com/slides @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  70. 70. Questions? @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net
  71. 71. Thank You giovanni gallucci 469.682.6978 twitter.com/giovanni giovanni@gallucci.net http://LiveLoudTexas.com @giovanni | 469.682.6978 | www.LiveLoudTexas.com | giovanni@gallucci.net

×